Recreation Services Master Plan

Process

Project Intent

This Master Plan will provide Greater Vernon Recreation

with long term direction with regards to the provision of

recreation services to Greater Vernon residents and visitors.

*2018-2033 time horizon

Understanding the Context

Visit the National Benefits Hub here

Understanding the Context

National context:

• National Recreation

Framework

• Parks for All

• Framework for Physical Activity

• Canada Sport for Life

• Truth and Reconciliation

Understanding the ContextLearn more about the

National Recreation

Framework here.

Understanding the ContextCanadian Sport for Life (CS4L) is a movement that promotes quality sport and physical activity. It is led by the Sport for Life Society, a federal not for profit society that incorporated in September 2014. The movement introduces two important concepts that influence how recreation and sport activity should be planned, promoted, organized, and delivered: Long-Term Athlete Development and Physical Literacy

Learn more about Canadian Sport For Life here.

Work Plan

Work Plan

Detailed Work Plan

Task Overview Description

Phase 1: Review and Project Familiarization

Project Kick-off Project start up meeting with the client committee and project liaison and key consulting team

members to finalize work plan, formalize roles and responsibilities, and visit sites (partial).

Background Review Review of relevant background materials as outlined in the RFP as well as other pertinent

documentation at a local, provincial, and national level (National Recreation Framework, CS4L,

Physical Activity Framework, etc.) outlining planning influences for recreation.

Program Inventory Review of existing recreation programs and services offered by the City, as well as opportunities

offered by partner/non-profit groups, in terms of subject matter, demographics, and other measures as

determined with the client.

Sport Tourism Overview Review of sport tourism activity and/or assets that occur on an ongoing basis, or have recently

occurred, indicating how these type of activities influence strategic planning for recreation.

Special Event Inventory Compilation of special events hosted in the City outlining impact in the community as well as

relevance for future strategic planning related to recreation.

Asset Inventory Inventory of in-scope indoor and outdoor recreation amenities throughout the entire area including

review of existing asset condition reporting, existing utilization information, and other aspects of

the inventory as determined with the client.

Detailed Work Plan

Task Overview Description

Phase 1: Review and Project Familiarization

Service Delivery Overview Review of existing organizational structure, roles and responsibilities, and resource allocation to

recreation services.

Policy Review Inventory and review of existing policies, bylaws, agreements, and other parameters relevant to the

delivery of recreation services.

Financial Review Overview and analysis of existing operating and capital budget allocations to recreation services.

Population Analysis Review of current and expected future populations (as projected by the City) and demographics

outlining how each influences strategic thinking regarding recreation.

Trends and

Leading Practices

Presentation of observed trends in recreation service delivery, participation, infrastructure

development, and overall societal health and wellbeing (as well other areas of focus as directed by

the client) relating pertinence to strategic planning for recreation.

Benchmarking Review of 15 comparable municipalities as determined in consultation with the City regarding the

criteria outlined in the RFP as well as others with comparable characteristics, such as having a

focus on sport tourism, where information is available.

Ground Truthing Team member attendance at existing indoor and outdoor facilities, walking through venues and

participating in activities (partial) to appreciate and experience recreation in the region.

Detailed Work Plan

Task Overview Description

Phase 2: Analysis

Foundations Analysis Review and draft recommendations related to existing recreation delivery philosophical

foundations (vision, goals, etc.) based on current form and the influence of broader internal or

external strategies and initiatives.

Service Delivery Analysis Presentation of initial gaps in service delivery related to topics such as, but not limited to, sport

tourism; facility and space allocation; approach to program delivery; community dialogue and

relationship with user groups; support provided to the volunteer/non-profit sector; etc. and based

upon the various aspects of research and fact finding conducted.

Programming Analysis Presentation of delivery model options and focus areas for recreation programming based on the

research conducted.

Indoor Recreation Facility

Analysis

Outline of key considerations for indoor recreation facility provision including, but not limited to,

gaps in provision and future development, asset management, decision making regarding

decommissioning or repurposing facilities, etc. based on the research conducted.

Outdoor Recreation Facility

Analysis

Outline of key considerations for outdoor recreation facility and space provision including, but not

limited to, gaps in provision and future development, asset management, etc. based on the

research conducted.

Detailed Work Plan

Task Overview Description

Phase 2: Analysis

Financial Analysis Review of funding mechanisms for recreation services including strategic considerations related to

user fees, sponsorships, entrepreneurial pursuits, etc. based on the research conducted.

Partnership Analysis Review of existing partnership arrangements in place related to the delivery of recreation

opportunities with strategic considerations to get more from existing relationships or position the

City for future partnership arrangements.

Policy Analysis Presentation of policy implications of adjustments made regarding the various analyses as well as

outline of areas where policy does not exist but should.

Current State Report Compilation of a current state of recreation report outlining key research findings and the results of

the various analyses in preparation for the strategic development workshop.

Strategy Development

Workshop

Facilitation of a strategy development workshop with the Recreation Master Plan Committee and

City Staff, presenting the various aspects of the analysis portion of the project, testing draft

directions, and enabling the Committee to influence strategic direction prior to public and

stakeholder engagement and draft Plan development.

Detailed Work Plan

Task Overview Description

Phase 3: Consultation and Engagement

Engagement and

Communications Plan

Development of a detailed communications and engagement plan, beginning with the tactics

outlined in our proposal and identifying timelines, roles and responsibilities, targets and rationale

associated with engagement and communications efforts related to the project; the plan will be

designed by IAP2 certified team members and will incorporate IAP2 principles.

Household Survey (controlled

access)

Design and facilitation of a controlled access, statistically reliable survey of households (online

coded access or telephone; to be determined), to measure the preferences, satisfaction, and

opinions of the general public related to the current and future state of recreation and to test

preliminary ideas generated through research. (target 400 households)

Household Survey (open

access)

Facilitation of the same household survey available to everyone in the community, hosted on the

City's website and possibly through the City's engagement tool to ensure everyone has the

opportunity to participate. (target 400 responses)

Youth Survey Design and facilitation of a survey of youth, likely to be facilitated via the web and distributed

through local schools, the Recreation Centre, and youth programs. (target 250 students)

Stakeholder Survey Design and facilitation of a survey for organized groups in the region to gather input regarding

current and future recreation. (target 50 groups)

Detailed Work Plan

Task Overview Description

Phase 3: Consultation and Engagement

Online Presence and

Communications Support

Support on the City's internal efforts related to the project (i.e. website/web page, engage

presence, social media messaging, etc.) providing subject matter but not administering already

developed protocols and systems.

Interviews and Meetings Time (30 – 40 sessions) in the communities spent meeting with individuals (user group representatives

such as sport and recreation associations, stakeholders from other sectors such as

tourism/health/education, elected officials, administrators, etc.) and/or small groups of key

community members and stakeholders (representing interests such as ice users or demographics

such as youth and/or tourists/visitors) to gather input and learn about the current and future

expected state of recreation in the region. (target 30+ meetings with 60+ participants)

Flex Time Extra time spent in the City, the District of Coldstream, and Areas B & C. further defined during the

development of the engagement and communications plan, but possibly to include attendance at

established events or high traffic areas, intercept surveys with residents and visitors/tourists,

visitation to local schools, children’s’ coloring sheets, etc. to garner further input related to recreation.

“What We Heard” Report Compilation of engagement and communications efforts and results, summarized to explain the

pertinence of the findings to future recreation planning.

Detailed Work Plan

Task Overview Description

Phase 4: Key Findings, Strategic Directions, and Recommendations

Philosophical Foundations Articulation of the philosophical foundations anchoring public recreation services and facilities,

based on the draft analysis and feedback from various stakeholders (internal and external) and the

public.

Service Delivery

Recommendations

Presentation of recommendations related to service delivery (education and capacity building

throughout the delivery system, allocations, etc.) based on initial research and tested/refined

through engagement and consultation.

Programming

Recommendations

Recommendations related to the delivery of recreation programming, the role of the City, and

current and future focus areas tested through engagement.

Indoor Recreation Facility

Recommendations

Recommendations related to sustaining existing and building new indoor recreation infrastructure

based on a transparent prioritization framework and tested via research and engagement.

Outdoor Recreation Facility

Recommendations

Recommendations related to sustaining existing and building new outdoor recreation spaces, again

based on a transparent prioritization framework and tested via research and engagement.

Partnership

Recommendations

Recommendations related to strengthening existing partnerships and positioning the region to

benefit from partnership opportunities as they arise.

Policy Recommendations Identify necessary policy adjustments or additions based on various proposed Master Plan

recommendations.

Detailed Work Plan

Task Overview Description

Phase 4: Key Findings, Strategic Directions, and Recommendations

Financial Impacts and Funding

Strategy

Overview of the financial impacts of plan implementation, including order of magnitude capital and

operating cost estimates, as well as strategies (traditional and non-traditional) for funding

recreation services and facilities.

Master Plan Draft #1 Compilation of draft #1 of the Recreation Services Master Plan for internal and external review.

Internal Review Presentation (1) of draft #1 to City Staff and the Recreation Master Plan Committee for feedback

and comment.

External Review Presentation (1) of draft #1 to the public and external stakeholders, net of changes made from the

internal review, and using tactics outlined in the engagement and communications plan (likely to

include a combination of in person presentation and online material availability and feedback

mechanism.

Master Plan Draft #2 Refinement of documentation to Draft #2 of the Recreation Services Master Plan ready for second

internal and external review process.

Internal Review Presentation (1) of draft #2 to City Staff and the Recreation Master Plan Committee for feedback and

comment.

Detailed Work Plan

Task Overview Description

Phase 4: Key Findings, Strategic Directions, and Recommendations

External Review Presentation (1) of draft #2 to the public and external stakeholders, net of changes made from the

internal review, and using tactics outlined in the engagement and communications plan (likely to

include a combination of in person presentation and online material availability and feedback

mechanism.

Final Master Plan Compilation of final Recreation Services Master Plan.

Final Presentation Presentation of final Recreation Services Master Plan.