GROUP PROJECT

SALES STAFF SATISFACTIONCompany : TH True Milk

Lecturer : PhD. Le Thi Lan Huong

Group members :Dinh Manh Tuan

Chu Manh DucTran Khanh Ha

Trinh Thi Anh Tho

Contents1.Introduction 2.TH True Milk sales staff department 3.TH True Milk sales staff satisfaction survey 4. Conclusion and our mesages

I. IntroductionI.1 Company profile

- 12/2010 : TH True Milk was established with the financial

supporting of Northern Asia Bank.Name : TH Milk Food joint stock company (TH MILK,.JSC)

- Location : Nghia son village, Nghia Dan ward, Nghe An province.

- Business activities :

Purchase and sale, processing of milk, dairy products.Trading and processing of fruit juices and drinks.Purchase and sale of raw materials and equipment for production of milk and food.

I.2 Vision and missionVision : providing fresh, clean, healthy and nutrition dairy and foods that origin from the nature to satisfy the demand of customers about diversified and perfect products.Mission : Achieving 70% of target customers and least 50% of the distribution system in Hanoi and Ho Chi Minh city.TH True Milk stands for True Happiness :

- Pure :

- Modern :

- Fresh :

- Perfect production line :

II. TH True Milk sales staff departmentII.1 Sales staff departmentII.2 TH True Milk selling campaign

- Distribution channels :

- Diffirent approach from other branches :

- Directly delivery services :

- Advertisements on the TV to ensure the branch name :

II.3 Sales staff roles

- Communication

- Customer assistance

- Product knowledge

- Financial transactions

- Showcasing

III. TH True Milk sales staff satisfaction surveyIV. Conclusion and our messagesIV.1 Conclusion Relation between management and workers is good. Mentality behavior of staff about the company is depends on the working

condition and senior behavior. Working condition of the company is satisfactory for sales staff. Many sales staffs have good thinking about his supervisors. Many sales staffs are happily with tools and equipment provided by the

company. Sales staff are not completely satisfied with their salaries. They often feel that overwork load.

IV.2 Our messages To increase the job satisfaction level of the sale staffs, the company should

concentrate mainly on the incentive and reward. Ideal staffs should concentrate on their job. Company should give promotional to these sales staffs who deserve it. Successful staffs should be motivated according to the time and situation. Open communication with Top management should be there so that if sales

staffs are having any grievances so those could.