Recontextualizing Audiovisual Archives:

Immigrants and Remixing practices

Dr. Mariana SalgadoPostdoctoral Researcher

Arki Research groupDepartment of Media

School of Arts, Design and ArchitectureAalto University

5.02.2015

Twitter: @salgado

Blog:http://pinatasdigitales.wordpress.com/

Arki blog: http://arki.mlog.taik.fi/

Slideshare: http://www.slideshare.net/marianasalgado

INTRO

• Audiovisual Archives(Case: EUscreenXL)• Remix• Theoretical framework• Research questions• Research plan• Near future writings• Discussion

AUDIOVISUAL ARCHIVES

CC by Verbruggen & Pekel

Television heritage

AUDIOVISUAL ARCHIVES

EUscreenXL is an EU funded project that aims to create public access to AV content from broadcasters and archives around Europe.EUscreenXL is AV domain aggregator for the Europeana project:

• 36 meses (2013-16)• Consortium• Additional 20,000 items of AV content on portal by 2016Content in 14 European languages Access to 1.000.000 elements of audiovisual material

About EUscreenXL

AUDIOVISUAL ARCHIVES

About Europeana

Europeana.eu is an internet portal that acts as an interface to millions of books, paintings, films, museum objects and archival records that have been digitised throughout Europe.

Scre

ensh

ot fr

om: h

ttp:

//w

ww

.eur

opea

na.e

u/po

rtal

/

REMIX

Remix definition: separating and recombining many types of media

including images, video, literary text, and video game assets.

It is a form of creativity. Is is a culture of “rip and create” Fagerjord (2010)

RIP! A Remix Manifesto

“Our culture no longer bothers to use words like appropriation or borrowing to describe those very activities. Today's audience isn't listening at all - it's

participating. Indeed, audience is as antique a term as record, the one archaically passive, the other archaically physical. The record, not the remix, is the anomaly today.

The remix is the very nature of the digital” (Gibson, 2005).

Remix practices serve as a way to

contextualize records (making them part of new

entities) and decentralize

curation (remixers reconsider  which

videos will be reuse).

CC by Stallio in Flickr

IMMIGRANTS – DIVERSITY- DESIGN RESEARCH

There are and there will be always immigrants. But the ones that migrate are only a small proportion of the population. (Saskia Sassen, 1999)

Underused creative capacity of immigrants-> design research posibility to stage participation, create disensus and intervene in the political order (Kashavarz & Mazé, 2013)

Design as an agent of social change

Inclusion through media (in this case video)

Theoretical Framework

How could immigrants interpret and enrich audiovisual cultural

heritage through remix practices?

Research questions

How could new media design

strategies support social inclusion?

Research questions

The day I won…

Director: Lazar MitevArt Director: Borislav Borisov

Blog article in EUscreenXL where the two films can be seen

Participatory design explorations

A lá minute with chef Kolio

Director: Kollyo Petrov 15 años Director de arte: Borislav Borisov

Blog article in EUscreenXL where the two films can be seen

Participatory design explorations

Workshop with young video artists

Collecting ideas on how to reuse Euscreen materials

Participants did a script for a short terror movie.

4 participants- duration: 3 hours

Participatory design explorations

Workshop with immigrant media practitioners

Collecting ideas on how to reuse Euscreen materials

Results: Series of concepts for TV programs.

8 participants- Duration: 3 hours

Participatory design explorations

Workshop with Mlab students

Interface PrototypeTools for remix

(videos available)2 groups- 5 participants

Duration: 1 week

Participatory design explorations

Video Workshop

Monika Monicultural Women Association

One video ready (sample)(on going)

Participants: 11- Duration: 5 sessions 2 1/2 hours each

Participatory design explorations

Participatory design explorations

Video Workshop

Self-organized group

(on going)Participants: 4- Duration: 5 sessions

2 1/2 hours each

Participatory design explorations

Remix of Audiovisual Archives: Formats for Supporting Amateur Practices

Near future writings

Sent to NECS for a panelEuropean Network of Cinema and

Media StudiesPanel: Perspectives on the

contextualization of audiovisual online archives: access and

publication formats

Many artists are exploring the uses of archives in contemporary art, film and television. Other communities that are not artists or educators also use archives for storytelling, campaigns and other remix related practices. In this paper I focus on the ways amateur communities creatively reuse archive material. In addition, I reflect on the potential of formats such as marathons or hackathons for facilitating and supporting remix. I build my arguments upon a specific event I organized based on the marathon format, in which participants created video poems using audiovisual archive material. The analysis of this case study unfolds the implications that these formats could have for archivists, designers and researchers in the humanities. In the early 2000’s hackathons appeared as popular encounters for computer programmers to collaborate in software projects. Recently, such events are getting increasingly popular with participants other than software-developers, who produce concrete digital artifacts and reinforce community created content.

Voices of Diasporas. Augmenting Audiovisual Archives by

Including People from different Cultural Background in Remix Practices

Near future writings

Sent for a chapter in a book that might be published by Nordicom.

Possible title: Media Innovations and Design in Cultural Institutions

This is an expansion of the position paper that I sent for DRS conference in July 2014.

What could AV archives gain out of outreaching immigrants communities?

This will come from a review of the outcomes and the process of the participatory explorations (the videos- the diaries)

Co-creation of cross-cultural digital narratives and what design could learn from it

Near future writings

Draft. It will go to a design conference

How these cross-cultural narratives could inform the design process?What needs to be in place so immigrants could use the archives for remix?

This is an analysis of what happened when I tried to use Euscreen for remix purposes with the immigrants: negotiations with the content providers, relation with the participants, tools, etc.

Discussion

On the evolution of media environment to support multiculturality

Methodological insights that came on the work with immigrants in connection to the archives.

Immigrants’ contributions into the AV archives

Ethics issues in relation to the work with vulnerable populations within a design research framework

ReferencesBhabha, H.K. (2004) The location of culture. Routledge. London.

Diakopulus, N; Luther, K, Medynskiy, Y: Essa, I. (2007) Rethinking Authorship: Reconfiguring the author in Online Video Remix Culture.

Dowmunt, T.; Dunford, M.; and van Hemert, N. (2007). Inclusion through Media. Goldsmiths, University of London.

Fagerjord, A. (2010). After Convergence: YouTube and Remix Culture. International Handbook of Internet Research. Edited by Husinger et al.

Fry, T. (2011).  Design as politics. Berg Publishers, London.

Lessig, L. (2008) Remix. Making art and commerce thrive the hybrid economy. Penguin Group. USA.

Keshavarz, M. and Mazé, R. (2013) 'Design and Dissensus: Framing and Staging Participation in Design Research', Design Philosophy Papers, 1: unpaginated.

Lammers, E. (2005). Refugees, asylum seekers and anthropologists: the taboo on giving. Global Migration Perspectives. Global Commission on International Migration. Switzerland.

Sassen, S. (1999) Guests and Aliens. The New Press. USA

Planning to readAmerika, M. Remix the book. (2011). University of Minnesota Press, London.

Barthel, R.; Ainsworth, S.& Sharples, M. (2013). Collaborative knowledge building with shared video representations

Jenkins, H. (2013). Textual Poaches. Television fans and participatory culture. Routledge, London.

Kindon, S. (2003), Participatory video in geographic research: a feminist practice of looking?. Area, 35: 142–153. doi: 10.1111/1475-4762.00236

Löwgren, J. and Remer, B. Collaborative Media. Production, compsumption, and design interventions. (2013). MIT Press. USA.

Mehrabov, I. (2010) Video Activism in Turkey: Empowerment of oppressed or another kind of surveillance? Thesis work. Graduate School of Social Sciences of Middle East Technical University.

Navas, E. Remix Theory. The Aesthetics of Sampling. (2012). Springer-Verlag. Germany.

Sennett, R. Together. The Rituals, Pleasures and Politics of Cooperation. Yale University Press, London.

Wright, Terence. (2010) Moving images: The media representation of refugee

Thanks!

mariana.salgado@aalto.fihttp://www.slideshare.net/mariana.salgado