Reconsmp 0051 powerpoint_(2)
-
Upload
icscsocialmedia -
Category
Business
-
view
370 -
download
0
description
Transcript of Reconsmp 0051 powerpoint_(2)
![Page 1: Reconsmp 0051 powerpoint_(2)](https://reader035.fdocuments.in/reader035/viewer/2022081413/5466c7d2af7959f1238b5ceb/html5/thumbnails/1.jpg)
Online vs In-Store:
Creating a Win-Win Through Digital Technology
![Page 2: Reconsmp 0051 powerpoint_(2)](https://reader035.fdocuments.in/reader035/viewer/2022081413/5466c7d2af7959f1238b5ceb/html5/thumbnails/2.jpg)
Online & In-Store:
Online vs In-Store:
![Page 3: Reconsmp 0051 powerpoint_(2)](https://reader035.fdocuments.in/reader035/viewer/2022081413/5466c7d2af7959f1238b5ceb/html5/thumbnails/3.jpg)
Mono to OmniMonochannel – One or another, Bricks or
ClicksMultichannel – Bricks and clicks and social
and ...Omnichannel – All channels, all at once,
point of sale to points of sale
![Page 4: Reconsmp 0051 powerpoint_(2)](https://reader035.fdocuments.in/reader035/viewer/2022081413/5466c7d2af7959f1238b5ceb/html5/thumbnails/4.jpg)
Not everything that counts can be counted, and not everything that can be counted counts.
- Albert Einstein-
![Page 5: Reconsmp 0051 powerpoint_(2)](https://reader035.fdocuments.in/reader035/viewer/2022081413/5466c7d2af7959f1238b5ceb/html5/thumbnails/5.jpg)
Retail PortfolioOnline Research Study• Conducted - July 6 – Aug 15, 2010• Total Respondents - 5,600+• Channels
Websites, eblasts, Facebook, Twitter, Shoptopia
![Page 6: Reconsmp 0051 powerpoint_(2)](https://reader035.fdocuments.in/reader035/viewer/2022081413/5466c7d2af7959f1238b5ceb/html5/thumbnails/6.jpg)
Findings• Average number of in-mall visits was greater
than the average monthly online shopping visits.
• Length of in-mall visit was twice as long as long as online.
• Buyer conversion was 30% higher in-mall than online.
• Average total monthly in-mall expenditure was higher than online among all groups.
![Page 7: Reconsmp 0051 powerpoint_(2)](https://reader035.fdocuments.in/reader035/viewer/2022081413/5466c7d2af7959f1238b5ceb/html5/thumbnails/7.jpg)
Joint Research Study: July 2011
“How Retailers are Embracing Digital Technologies:
Which Ones & How Fast”
![Page 8: Reconsmp 0051 powerpoint_(2)](https://reader035.fdocuments.in/reader035/viewer/2022081413/5466c7d2af7959f1238b5ceb/html5/thumbnails/8.jpg)
![Page 9: Reconsmp 0051 powerpoint_(2)](https://reader035.fdocuments.in/reader035/viewer/2022081413/5466c7d2af7959f1238b5ceb/html5/thumbnails/9.jpg)
Findings• 62% said their brand ambassador for
stores on social media at the local level is a corporate marketing representative
• 83% of respondents do at least a portion of their sales online
![Page 10: Reconsmp 0051 powerpoint_(2)](https://reader035.fdocuments.in/reader035/viewer/2022081413/5466c7d2af7959f1238b5ceb/html5/thumbnails/10.jpg)
Findings• Just 21% said that online purchases could currently be made in-store. Interestingly, a significant portion of these sales are reported separately – not to the store in which the sale was made
• The most highly-valued programs landlords provide are Customer Affinity programs, web advertising, and free in-center Wi-Fi network.
![Page 11: Reconsmp 0051 powerpoint_(2)](https://reader035.fdocuments.in/reader035/viewer/2022081413/5466c7d2af7959f1238b5ceb/html5/thumbnails/11.jpg)
![Page 12: Reconsmp 0051 powerpoint_(2)](https://reader035.fdocuments.in/reader035/viewer/2022081413/5466c7d2af7959f1238b5ceb/html5/thumbnails/12.jpg)
Multi-channel sales are forecasted to continue to drive significant value, with online and web-influenced sales growing to more than 53% of total retail sales
by 2014
1. Source: Deloitte Research, Forrester Research, US Online Retail Forecast, 2009 To 2014, Online Retail Hangs Tough For 11% Growth In A Challenging Economy, March 2010, Internet Retail Offline Influence Model
Retail sales
Web-Influenced Retail Sales
Online Sales(Direct)
![Page 13: Reconsmp 0051 powerpoint_(2)](https://reader035.fdocuments.in/reader035/viewer/2022081413/5466c7d2af7959f1238b5ceb/html5/thumbnails/13.jpg)
“I expect the internet experience in the store and the store experience on the internet”
- New Multichannel Consumer
![Page 14: Reconsmp 0051 powerpoint_(2)](https://reader035.fdocuments.in/reader035/viewer/2022081413/5466c7d2af7959f1238b5ceb/html5/thumbnails/14.jpg)
![Page 15: Reconsmp 0051 powerpoint_(2)](https://reader035.fdocuments.in/reader035/viewer/2022081413/5466c7d2af7959f1238b5ceb/html5/thumbnails/15.jpg)
![Page 16: Reconsmp 0051 powerpoint_(2)](https://reader035.fdocuments.in/reader035/viewer/2022081413/5466c7d2af7959f1238b5ceb/html5/thumbnails/16.jpg)
![Page 17: Reconsmp 0051 powerpoint_(2)](https://reader035.fdocuments.in/reader035/viewer/2022081413/5466c7d2af7959f1238b5ceb/html5/thumbnails/17.jpg)
3D Virtual Dressing Room Tour
![Page 18: Reconsmp 0051 powerpoint_(2)](https://reader035.fdocuments.in/reader035/viewer/2022081413/5466c7d2af7959f1238b5ceb/html5/thumbnails/18.jpg)
![Page 19: Reconsmp 0051 powerpoint_(2)](https://reader035.fdocuments.in/reader035/viewer/2022081413/5466c7d2af7959f1238b5ceb/html5/thumbnails/19.jpg)
![Page 20: Reconsmp 0051 powerpoint_(2)](https://reader035.fdocuments.in/reader035/viewer/2022081413/5466c7d2af7959f1238b5ceb/html5/thumbnails/20.jpg)
![Page 21: Reconsmp 0051 powerpoint_(2)](https://reader035.fdocuments.in/reader035/viewer/2022081413/5466c7d2af7959f1238b5ceb/html5/thumbnails/21.jpg)
![Page 22: Reconsmp 0051 powerpoint_(2)](https://reader035.fdocuments.in/reader035/viewer/2022081413/5466c7d2af7959f1238b5ceb/html5/thumbnails/22.jpg)
How much better could we be at delivering the experience our customers want if we had measurements, in addition to sales, from which to gain insight?
![Page 24: Reconsmp 0051 powerpoint_(2)](https://reader035.fdocuments.in/reader035/viewer/2022081413/5466c7d2af7959f1238b5ceb/html5/thumbnails/24.jpg)
“Store-based retailers should, therefore, consider the physical environment a
competitive asset- a platform to empower consumers. By optimizing the in-store
experience, store-based retailers can offer something that pure online retailers can’t –
the best of both physical and virtual worlds.”
Cisco Internet Business Solutions Group,
My Shopping, My Way, 2011
![Page 25: Reconsmp 0051 powerpoint_(2)](https://reader035.fdocuments.in/reader035/viewer/2022081413/5466c7d2af7959f1238b5ceb/html5/thumbnails/25.jpg)
Omnichannel Retail By Cegid
http://www.youtube.com/watch?v=K5W9mh6G-as
![Page 26: Reconsmp 0051 powerpoint_(2)](https://reader035.fdocuments.in/reader035/viewer/2022081413/5466c7d2af7959f1238b5ceb/html5/thumbnails/26.jpg)