RE:Connect Intelligent Translation in 2020SDL (LSE:SDL) is the intelligent language and content...
Transcript of RE:Connect Intelligent Translation in 2020SDL (LSE:SDL) is the intelligent language and content...
© 2020 SDL© 2020 SDL1
Intelligent Translation in 2020 and Beyond
© 2020 SDL© 2020 SDL2
Intelligent Translation
in 2020 and Beyond
© 2020 SDL
New Challenges and Opportunities
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• Non-linear journeys• Peers and influencers• Attention spans• Media and channel
preferences• Values and expectations
• Economic hit• Business disruption &
continuity • Importance of global
audiences
• Always-on, agile processes• Automated, intelligent
workflows• Cloud adoption• Data-driven decisions
• Volume, format, media• Consistent digital experiences• Content impact and relevance• Content security and compliance
External Internal
Economy & Growth Consumer Changes Digital Transformation Digital Content
© 2020 SDL© 2020 SDL
Translation Challenges
QUALITY
VELOCITY
VOLUME
Not enough translators
High volume of small projects
Many types of content
Manual processes
Different solutions for different content types
Source content locked in different repositories
Compliance, regulations, security
Different quality for different needs
Local nuance
© 2020 SDL
Focused on the complete spectrum
TranscreationNeuralMachine
TranslationDomain
Specialization
StandardTranslation
Post-EditedMachine
Translation
© 2020 SDL© 2020 SDL
Intelligent Translation
TechConnected
MachineFirst
DataDriven
ContinuousProcess
Community Integrated
© 2020 SDL
SDL Connect 2019 Recap
Launched SDL Language Cloud Evolved
SDL Machine Translation Modernized
SDL Language Services
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Smarter Automation
Intuitive Dashboards
Continuous Releases
We’ve been busy
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Smart Language
Translation for the
Enterprise
Translation Productivity
Data Insights
The road ahead
Integrated Solutions
© 2020 SDL
Scaling Production
Enabling Self-Service
Increasing Automation
Improving Quality
Ensuring Security
Discussion Topics:
© 2020 SDL© 2020 SDL
SDL Connect 2021
• June 18Staying Connected with Customers: Solutions for the Finance and Legal Sectors
• June 23Intelligent Content in 2020 and Beyond
SDL.com/reconnect
• March 2-3, 2021• Santa Clara, CA
SDL.com/connect
Register for the upcoming sessions in this series
Stay Connectedwww.sdl.com/community
© 2020 SDL
SDL (LSE:SDL) is the intelligent language and content company. For over 25 years we’ve helped companies communicate with confidence and deliver transformative business results by enabling powerful experiences that engage customers across multiple touchpoints worldwide.
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Copyright © 2020 SDL plc. All Rights Reserved. The SDL name and logo, and SDL product and service names are trademarks of SDL plc and/or its subsidiaries, some of which may be registered. Other company, product or service names are the property of their respective holders.
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