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Transcript of Recommend you not add sections: it confuses the judge.
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Visualize completed project (continued)
Recommend you not add sections: it confuses the judge.
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Calendar Set deadlines Complete prior to holiday vacation Polish event in January
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Headings
Logo Banner
Picture with
captions
Use of color Borders
Bulleted list Frames
Table
Use Logo
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Visualize completed project (continued)
Use color – 2 or 3
Photos – limit size and label
Watermarks – should not overwhelm
Page numbers – clear and easy to find
Borders are nice – simple
Proofread – grammatically correct
*Remember it is the quality of the content that matters but project needs to look great!
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Document your research* Cite your sources!
MLA or APACitation Machine
Barrett, Richard. “Information on your customer base." Dick’s Sporting Goods, Telephone Interview by Debbie Deca. 11/10/2014
Puzzle Piece
#5
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Puzzle Piece #6Conduct Market
Research
1•Secon
dary – already known
2 •Primary – new info
2A
•Qualitative – focus groups or interviews
2B•Quanti
tative - surveys
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Converted datao chartso tableso graphso other ?
Analyzed research results
Conducted professionally
Surveyed appropriate target market
Valid survey questions – measurable
Quality Research Study
Written Analysis
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CONCLUSIONS BASED ON THE
FINDINGSMarketing research reduces the uncertainty in the decision-making process and increase the probability and magnitude of success. Source: quickmba.com/marketing/research/
What should be
done based on the
research findings?
Puzzle
Piece #7
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INCREASE
Strategic Plan
Propose
ObjectivesRationale
Proposed ActivitiesTimelines
Measure Plan’s Effectiveness
Metrics orKey PI’s
Puzzle Piece #8
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Marketing Metrics
Performance Metrics
Metrics & Key Performance Indicators
Statistical measurements by which companies judge the effectiveness of their marketing campaign.
Measure an organization’s activities and that it fulfills its intended purpose.
Example:1. How likely are you to purchase this
product from the ad you where just shown?
Please rate: (not very likely) 1 2 3 4 5 (very likely)
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BudgetWhat will this proposed plan cost?
1. Consider all costs involved.2. Realistic !
Puzzle
Piece#9
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Group Activity ChallengeCash Award for winning group!
Tea
m of5
Complete the challenge & turn in results.
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200 W. Mercer St. Ste 207Seattle, WA 98119
206.285.1195
Questions? Comments?
I am happy to answer any of your questions!