Recipe for an event

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Recipe for an event By Marketer in New York Cake vs. Event Soft margarine Caster sugar Eggs Self-raising flour Flavour Great product Great data Sales Promotion Flavour 63% Ingredients: Ingredients: When planning an event, its important to remember that there a two basic ingredients required: a great product and great data. The Sales team are our next event ingredient. Just like the eggs in our cake recipe, they are prepared before being added to the event mix. The Sales team sell the vision of the event. They benefit from the great data, from which prospects can be identified. The promotion of the event is the next ingredient in our event bake. Carefully tailoring the promotional mix to your perfect target audience, will ensure that your communication effectively generates leads and revenue - raising the event to perfection. The final stage of both a cake and event recipe is the addition of flavour! That little extra something that makes the event something special. This is where the on-site experience and 1-2-1 partnering service come in. These extra flavours add that something extra to events, making your event stand out against the competition. Put together your great product, great data, top-notch sales team, targeted promotion, and your extra flavour...you have yourself a bake-off winning event!

Transcript of Recipe for an event

Page 1: Recipe for an event

Recipe for an event

By Marketer inNew York

Cake vs. Event

Soft margarine

Caster sugar

Eggs

Self-raising flour

Flavour

Great product

Great data

Sales

Promotion

Flavour

63%

Ingredients: Ingredients:

When planning an event, its important to remember that there a two basic

ingredients required: a great product and great data.

The Sales team are our next event ingredient. Just like the eggs in our cake

recipe, they are prepared before being added to the event mix. The Sales team

sell the vision of the event. They benefit from the great data, from which

prospects can be identified.

The promotion of the event is the next ingredient in our event bake. Carefully

tailoring the promotional mix to your perfect target audience, will ensure that

your communication effectively generates leads and revenue - raising the event

to perfection.

The final stage of both a cake and event recipe is the addition of flavour! That

little extra something that makes the event something special. This is where the

on-site experience and 1-2-1 partnering service come in. These extra flavours

add that something extra to events, making your event stand out against the

competition.

Put together your great product, great data, top-notch salesteam, targeted promotion, and your extra flavour...you haveyourself a bake-off winning event!