Recent trends in business
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Transcript of Recent trends in business
SHAMEEM ET
RECENT TRENDS IN BUSINESS
RECENT TREND IN BUSINESS SYSTEM IN INDIA
E-COMMERCE
E-BRANDING
DIGITAL SIGNATURE
MOBILE COMMERCE
RECENT TRENDS IN ADVERTISING
E-COMMERCE
E-COMMERCE• It is commonly known as electronic marketing.
• It consist of buying and selling goods and services over an electronic system such as the internet..
The process of E-commerce
Types of e-commerceB2BB2CB2GC2C
B2C E-commerce
B2B E-commerce
B2G E-commerce
C2C E-commerce
ADVANTAGES OF E-COMMERCE
Faster buying/selling procedure, as well as easy to find products.
Buying/selling 24/7. No geographic limitations.Low operational costs and better quality
of services.No need of physical company set-ups.New marketEmployment opportunity
DISADVANTAGES OF E-COMMERCE
1. Unable to examine products personally2. Social division3. Security problem4. Bargaining5. Cost of internet.
e – BRANDING
“e-branding branding "is the creation and development of communications strategies specifically for brands to have meaning for brands to have meaning and context on the web.
Merit Of E-branding
Helps to build familiarity and loyalty from consumers
Reputation amongst customers
E-brand becomes the digital asset for a company
Easy to expand customer relationship
DIGITAL SIGNATURE
WHAT IS DIGITAL SIGNATURE ?• Digital signature are used not only to verify
the authenticity of message and claimed identity of sender but also to verify message integrity.
Process
• sender
hello
• Privet key
ENCRYPTION PROCESS
PZMSY
• Public key
DECRYPTION PROCESS • receive
r
hello
M-COMMERCE
M-commerce• It refers buying and selling of goods and
services through wireless hand held devices such as cellular phone.
ADVANTAGES OF M-COMMERCE
• Cover wild distance• Helps in comparison• Save cost and time• Easy to use
RECENT TRENDS IN ADVERTISING
RECENT TRENDS IN ADVERTISING
Email advertisingSocial media advertisingWeb banner advertisingBlog advertisingBathroom advertisingPublic relation advertisingMobile advertising
Any……….