Dates

November 15 (Monday) to November 21 (Sunday), 2021

Programme Director

Prof. Biswatosh Saha

Rebooting your Strategy: Converting the digital threat to a Strategic Opportunity (Live Online Program)

INDIAN INSTITUTE OF MANAGEMENT CALCUTTA

Rebooting your Strategy: Converting the digital threat to a Strategic Opportunity INTRODUCTION:The rapid rise of digital technologies and digitization of customer experiences is redrawing industry boundaries and traditional value chain relations among businesses. Senior managers and entrepreneurs need new tools to make sense of this novel threat/risk that raises specter of disruption on one hand and is the source of new business models and massive new opportunities on the other. Embracing digitization at the strategic level is much beyond adoption of few digital or social media tools in various organizational functions. Coping with the digital threat requires an integrated response built around understanding of the emerging digital landscape. It involves fundamental shifts in the understanding of competition, forging of new digital relationships, new models of financing and often significant changes in internal organizing. Organizations that can clearly map the emerging shift and reboot their strategies stand to make windfall gains in the coming decade, either by building new defenses and moats around their existing business or foraying into new uncharted waters.

KEY TOPICS:Competitive and disruptive threats: Redrawing of industry boundaries

Ecosystem approach to strategic thinking

Platformatization of business: Designing and driving flywheel dynamics

Digital or hybrid strategies: Mapping pipes and platforms in your business

Cognitive and identity shifts: The softer aspects of digital response

PEDAGOGY: The programme will adopt highly interactive pedagogy. Participants will work on cases and assignment problems and present and defend their solutions in small work groups. Class discussions and narratives will be dialogically constructed around participant’s solutions. Simulations will also be used to give participants a first-hand sense of the new economics of digital businesses.

WHO MAY ATTEND: Senior managers with profit center and general management responsibilities, founders, entrepreneurs will specially benefit from the programme. Everybody with a high curiosity quotient is welcome too.

PROGRAMME DIRECTOR: Prof Biswatosh Saha has been working on digitization and digital businesses for several years now. He is amongst few management scholars from India whose work has been published across the most coveted global conferences in Information Systems as well as Strategy, such as International Conference of Information Systems (ICIS), International Federation of Information Processing (IFIP), Strategic Management Society (SMS) Annual Meeting, European Group on Organization Studies (EGOS) and Academy of Management (AOM) Annual Meeting. His work has also featured in Strategic Management Journal, one of the top journals in the Strategy field. He runs very successful management development programmes that focus on helping experienced senior managers make the leap into top management /CXO roles. He has also been involved as mentor in India’s evolving startup space.

PROGRAMME DETAILS: Duration: November 15 (Monday) to November 21 (Sunday), 2021

PROGRAMME SCHEDULE:

Dates Class hours per day (exact session timings to be notified later)

November 15 - 21, 2021 2 sessions of 1.5 hrs each

Mode of Delivery – Live Online – Zoom platform will be used.

PROGRAMME FEES:The Programme fee for each participant will be Rs. 88,000/- plus applicable taxes.

Discount on Programme fees: A discount of 10% on the Programme fees can be availed by an organization if it nominates at least 4 participants for a particular MDP.

Please Note:

• Cancellation Policy: In case you/your nominated candidate(s) does(do) not attend the programme, 40% of the programme fees will be retained,as per policy.

• Executive Education Alumni: With effect from April 1, 2017, participants of IIM Calcutta’s ‘Open’ MDPs who attend 20 days of learning through two or more Open MDPs will be eligible to apply for ‘Executive Education Alumni of IIM Calcutta’ status.

HOW TO APPLY• You can apply/nominate your personnel by clicking on the “Apply Now” link

corresponding to the particular MDP, as appearing on our online calendar available at: https://iimcal.ac.in/mdp/mdp-calendar

• Once the candidature(s) is(are) approved, the sponsoring authority or participant (in case of self‐nomination) will be intimated over email along with the Payment Advice seeking programme fees in advance.

• Programme fees can be remitted online through Electronic Fund Transfer (NEFT/RTGS).• Upon remitting the fees online, kindly intimate CMDP office with the UTR No./relevant

transaction details through email, so that we can connect your remittance to your nomination(s).

Please note that confirmation of participation is subject to receipt of Programme fees by CMDP Office before commencement of the MDP.

Our correspondence address is as follows:CMDP Office Management Development Centre (MDC) Indian Institute of Management Calcutta, Diamond Harbour Road, Joka, Kolkata - 700 104 Phone: +91 33 7121 6000-01 (Extns: 6012/6005) Email: program_mdp@iimcal.ac.in Weblink: https://www.iimcal.ac.in/mdp/mdp-calendar

For all other details on administrative matters please refer to the ‘Guidelines for Participants’ on our website or e-mail to program_mdp@iimcal.ac.in Se

map

hore

Tech

nolo

gies

Pvt

. Ltd

.

IIM CALCUTTA’S RANKINGS AND ACCREDITATIONS

• Triple accreditations by AACSB (Association to Advance Collegiate Schools of Business), AMBA (Association of MBAs) and EQUIS.

• IIM Calcutta is the only B-school in India to be a part of the prestigious CEMS. (The Global Alliance in Management Education or CEMS (formerly the Community of European Management Schools and International Companies) is an international cooperation of leading business schools and universities with multinational companies and NGOs.)

• IIM Calcutta has been ranked 2nd amongst all B-schools in India and 21st Globally, in Financial Times: Masters in Management Rankings 2020