Rebooting Politics Obama 2008
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Transcript of Rebooting Politics Obama 2008
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Rebooting Politics: The 2008 Obama Campaign
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The Big Picture
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Welcome to the Age of Mass Participation in Politics
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Who’s Online?
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The Internet is a “main source” for political news
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Voter-Generated Content
• 1 in 3 Americans have posted a comment or rated something online.
• 1 in 4 have watched a home-made video about the election.
• 1 in 5 report sharing something online that they created themselves.
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You’re Swimming in a Sea of Voter-Generated Content
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It’s Not Just for Teenagers
• Average Facebook user is in their mid-late 20s. (Source: Comscore)
• Average YouTube user is in their mid-30s (Source: YouTube)
• Average political blog reader is in their mid-40s (Source: Blogads.com)
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Obama Metrics
• 13 million email addresses • 3.95 million donors• 2 million profiles created on myBO• 200,000 offline events planned• 35,000 groups created• 70,000 myBO fundraising pages = $30m• 1 million sign-ups for text-messages• 3.2 million Facebook friends (up 1m since
Election Day!)
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Join the Conversation
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