Reboot Your Marketing for 2015
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Reboot Your Marketing For 2015
description
Watch the full webinar here: http://go.emyth.com/reboot-your-marketing-for-2015-webinar-recording Figuring out the right way to market your business online can be overwhelming. You’re faced with an endless parade of tools, tactics and technology choices. Even if you found the right one, how do you know it’s going to work for your unique business? It’s critical to have a framework going in—a way to think about it—before you go shopping. In this webinar, you’ll learn our best practices for evaluating marketing tools, how to connect your marketing and sales goals and the key questions to ask yourself before you purchase.
Transcript of Reboot Your Marketing for 2015
© 2014 EMyth
Reboot Your Marketing For 2015
© 2014 EMyth
Webinar Host Panelists
Jonathan Raymond Chief Brand Officer, EMyth
@emyth @jonathanraymond
Teek Sharma, Jed Bickford, and Sam Gerber
© 2014 EMyth
The Repeatable Marketing Solution Framework:
What’s the biggest hole in your marketing today?
How can you better identify and align your marketing and sales goals?
How do you assess the real costs of implementing new tools and systems?
What other questions do you need to ask before you purchase?
© 2014 EMyth
The Takeaways
Find the discipline to solve one problem at a time
Get to a common language among your team
Our best practices for cost estimating and project timelines
Highlights from our ‘Buyer’s Checklist’
© 2014 EMyth
What’s the biggest problem with your marketing today?
© 2014 EMyth
How do you get everyone in the marketing conversation
The organizational impact of knowing your customers
The relationship between marketing, sales and product design
A place to find easy metrics to unite your team
If your employees aren't sharing what you do, find out why
© 2014 EMyth
Best practices on estimating costs and project timelines:
Get clear about the goal before choosing the structure
Hold out for granular clarity on the desired result
Communicate each element of the implementation
Revisit and reassess momentum and results
© 2014 EMyth
Create your ‘Buyer’s Checklist’
Clearly identify your goals
Decide what key tests you can run
Document what it does and doesn’t do well
On balance, is it good enough?
© 2014 EMyth
The Repeatable Marketing Solution Framework:
Find the discipline to solve one problem at a time
Bring the whole organization into the marketing conversation
Follow best practices cost, estimating and project timelines.
Highlights from our ‘Buyer’s Checklist’
