Rebecca Clayton 16 th November 2005 Building a case for investment.
-
Upload
armani-hollett -
Category
Documents
-
view
217 -
download
0
Transcript of Rebecca Clayton 16 th November 2005 Building a case for investment.
![Page 1: Rebecca Clayton 16 th November 2005 Building a case for investment.](https://reader035.fdocuments.in/reader035/viewer/2022062322/56649cb55503460f949790d2/html5/thumbnails/1.jpg)
Rebecca Clayton16th November 2005
Building a case for investment
![Page 2: Rebecca Clayton 16 th November 2005 Building a case for investment.](https://reader035.fdocuments.in/reader035/viewer/2022062322/56649cb55503460f949790d2/html5/thumbnails/2.jpg)
Agenda
Global research
Benchmarking
Your action plan
![Page 3: Rebecca Clayton 16 th November 2005 Building a case for investment.](https://reader035.fdocuments.in/reader035/viewer/2022062322/56649cb55503460f949790d2/html5/thumbnails/3.jpg)
Methodology
550 organisations
6 sectors
CEO’s, MD’s, Senior Managers
![Page 4: Rebecca Clayton 16 th November 2005 Building a case for investment.](https://reader035.fdocuments.in/reader035/viewer/2022062322/56649cb55503460f949790d2/html5/thumbnails/4.jpg)
Countries in which the survey was conducted
![Page 5: Rebecca Clayton 16 th November 2005 Building a case for investment.](https://reader035.fdocuments.in/reader035/viewer/2022062322/56649cb55503460f949790d2/html5/thumbnails/5.jpg)
Your opportunity to benchmark
Your organisation
Global result UK result Sector resultYour
priorityACTION REQUIRED
1 - 24%
25 - 49%
50 - 74%
75 - 99%
100%
1 - 5%
6 - 9%
10 - 19%
20 - 49%
1 - 5%
6 - 10%
11 - 15%
16 - 20%
21 - 30%
1 - 5%
6 - 10%
11 - 15%
16 - 20%
21 - 30%
Y
N
Y
N
Y
N
Y
N
Y
N
Attendee name Company name
Q 1 What percentage of your database is accurate and complete ?
Q 2 What percentage of your database has mistakes in it created at the point of data entry ?
Q 3 What percentage of revenue do you think inaccurate / incomplete data costs your business from wasted time, lost productivity and wasted marketing spend ?
Q 4 What percentage of your annual revenue do you lose from not profiling customers because of data quality issues ?
Q 5a Does your organisation have one owner responsible for your database ?
Q 5b If so, is this their only job ?
Q 6 Do you have an organisation wide, formal data management strategy ?
Q 7 Do all employees view database accuracy as an important issue ?
Q 8 Have data management strategies been discussed at Board level in the last three years ?
![Page 6: Rebecca Clayton 16 th November 2005 Building a case for investment.](https://reader035.fdocuments.in/reader035/viewer/2022062322/56649cb55503460f949790d2/html5/thumbnails/6.jpg)
Q 1 - Accuracy
What percentage of your database is accurate and complete ?
![Page 7: Rebecca Clayton 16 th November 2005 Building a case for investment.](https://reader035.fdocuments.in/reader035/viewer/2022062322/56649cb55503460f949790d2/html5/thumbnails/7.jpg)
A 1 - Accuracy
% Accuracy Global UK
1 – 24 % 0 0
25 – 49 % 1 3
50 – 74 % 8 5
75 – 99 % 71 80
100 % 14 8
![Page 8: Rebecca Clayton 16 th November 2005 Building a case for investment.](https://reader035.fdocuments.in/reader035/viewer/2022062322/56649cb55503460f949790d2/html5/thumbnails/8.jpg)
Q 2 – Mistakes at data entry
What percentage of your database has mistakes in it created at the point of data entry ?
![Page 9: Rebecca Clayton 16 th November 2005 Building a case for investment.](https://reader035.fdocuments.in/reader035/viewer/2022062322/56649cb55503460f949790d2/html5/thumbnails/9.jpg)
A 2 – Mistakes at data entry
% data with errors Global UK
1 – 5 % 37 36
6 - 9 % 7 10
10 - 19 % 13 15
20 - 49 % 8 10
80% of organisations have data which includeserrors created at point of entry
![Page 10: Rebecca Clayton 16 th November 2005 Building a case for investment.](https://reader035.fdocuments.in/reader035/viewer/2022062322/56649cb55503460f949790d2/html5/thumbnails/10.jpg)
Q 3 – Cost of waste
What percentage of revenue do youthink inaccurate / incomplete data costs your business from
wasted time, lost productivity, and wasted marketing spend ?
![Page 11: Rebecca Clayton 16 th November 2005 Building a case for investment.](https://reader035.fdocuments.in/reader035/viewer/2022062322/56649cb55503460f949790d2/html5/thumbnails/11.jpg)
A 3 – Cost of waste
% Cost Global UK
1 – 5 % 46 42
6 - 10 % 7 4
11 - 15 % 5 3
16 – 20 % 3 4
21 - 30 % 1 1
73% report inaccurate data costs them money
On average 6% of annual revenue
![Page 12: Rebecca Clayton 16 th November 2005 Building a case for investment.](https://reader035.fdocuments.in/reader035/viewer/2022062322/56649cb55503460f949790d2/html5/thumbnails/12.jpg)
Q 4 – Missed sales
What percentage of your annual revenue do you lose from not profiling customers because ofdata quality issues ?
![Page 13: Rebecca Clayton 16 th November 2005 Building a case for investment.](https://reader035.fdocuments.in/reader035/viewer/2022062322/56649cb55503460f949790d2/html5/thumbnails/13.jpg)
A 4 – Missed sales
% Cost Global UK
1 – 5 % 46 36
6 - 10 % 8 3
11 - 15 % 4 3
16 – 20 % 2 3
21 - 30 % 2 0
75% say inaccurate data results in lost potential sales
On average 6.2% of revenue
![Page 14: Rebecca Clayton 16 th November 2005 Building a case for investment.](https://reader035.fdocuments.in/reader035/viewer/2022062322/56649cb55503460f949790d2/html5/thumbnails/14.jpg)
Q 5 - Ownership
Does your organisation have one owner responsible for the database ?
Is this their only job ?
![Page 15: Rebecca Clayton 16 th November 2005 Building a case for investment.](https://reader035.fdocuments.in/reader035/viewer/2022062322/56649cb55503460f949790d2/html5/thumbnails/15.jpg)
A 5 – Ownership
No. people who own data
Global
1 10 %
2 2 %
3 79 %
4 3 %
5 1 %
42% have a dedicated database manager
Only 3% of these have no other responsibilities
![Page 16: Rebecca Clayton 16 th November 2005 Building a case for investment.](https://reader035.fdocuments.in/reader035/viewer/2022062322/56649cb55503460f949790d2/html5/thumbnails/16.jpg)
Q 6 – Company wide strategy
Do you have an organisation wide, formal data management strategy ?
![Page 17: Rebecca Clayton 16 th November 2005 Building a case for investment.](https://reader035.fdocuments.in/reader035/viewer/2022062322/56649cb55503460f949790d2/html5/thumbnails/17.jpg)
A 6 – Company wide strategy
Finance 24%
Public sector 36%
Leisure/travel 23%
Retail 27%
Telecoms 18%
Utilities 21%
Country %
Australia 32%
Benelux 26%
France 30%
Germany 16%
Singapore 20%
UK 26%
US 30%
Sector %
Finance 24%
Public sector 36%
Leisure/travel 23%
Retail 27%
Telecoms 18%
Utilities 21%
UK third equal
![Page 18: Rebecca Clayton 16 th November 2005 Building a case for investment.](https://reader035.fdocuments.in/reader035/viewer/2022062322/56649cb55503460f949790d2/html5/thumbnails/18.jpg)
Q 7 – All employees value accuracy
Do all employees view database accuracy as an important issue ?
![Page 19: Rebecca Clayton 16 th November 2005 Building a case for investment.](https://reader035.fdocuments.in/reader035/viewer/2022062322/56649cb55503460f949790d2/html5/thumbnails/19.jpg)
A 7 – All employees value accuracy
Country %
Australia 41%
Benelux 44%
France 32%
Germany 52%
Singapore 76%
UK 58%
US 47%
Sector %
Finance 46%
Public sector 42%
Leisure/travel 44%
Retail 53%
Telecoms 54%
Utilities 44%
UK in second place
![Page 20: Rebecca Clayton 16 th November 2005 Building a case for investment.](https://reader035.fdocuments.in/reader035/viewer/2022062322/56649cb55503460f949790d2/html5/thumbnails/20.jpg)
Q 8 - Board Level buy in
Have data management strategies been discussed at Board level in the last three years ?
![Page 21: Rebecca Clayton 16 th November 2005 Building a case for investment.](https://reader035.fdocuments.in/reader035/viewer/2022062322/56649cb55503460f949790d2/html5/thumbnails/21.jpg)
A 8 – Board level buy in
Country %
Australia 8%
Benelux 7%
France 9%
Germany 6%
Singapore 35%
UK 21%
US 35%
Sector %
Finance 16%
Leisure/travel 16%
Retail 22%
Telecoms 25%
Utilities 9%
UK ahead of Europe
![Page 22: Rebecca Clayton 16 th November 2005 Building a case for investment.](https://reader035.fdocuments.in/reader035/viewer/2022062322/56649cb55503460f949790d2/html5/thumbnails/22.jpg)
Benchmarking wrap up
AccuracyMistakes at entryCost of wasteMissed salesOwnershipCompany wide strategyAll employees see valueBoard level buy in
75 – 99%
6%
6.2%
3 people
26%
58%
21%
35% over 6%
![Page 23: Rebecca Clayton 16 th November 2005 Building a case for investment.](https://reader035.fdocuments.in/reader035/viewer/2022062322/56649cb55503460f949790d2/html5/thumbnails/23.jpg)
Building action plans
AccuracyMistakes at entryCost of wasteMissed salesOwnershipCompany wide strategyAll employees see valueBoard level buy in
![Page 24: Rebecca Clayton 16 th November 2005 Building a case for investment.](https://reader035.fdocuments.in/reader035/viewer/2022062322/56649cb55503460f949790d2/html5/thumbnails/24.jpg)
Avoid mistakes at entry
Get it right first timeAvoid database pollutionManage multiple touchpoints
![Page 25: Rebecca Clayton 16 th November 2005 Building a case for investment.](https://reader035.fdocuments.in/reader035/viewer/2022062322/56649cb55503460f949790d2/html5/thumbnails/25.jpg)
Gather evidence: compare data from call centre, web, in store, coupon returns
Check field design and consistency
Avoid mistakes - action plan
Set targets for entering perfect recordAudit and report on entered dataCase study: Equipment supplier
![Page 26: Rebecca Clayton 16 th November 2005 Building a case for investment.](https://reader035.fdocuments.in/reader035/viewer/2022062322/56649cb55503460f949790d2/html5/thumbnails/26.jpg)
Company wide strategy
List those who can enter dataDefine data entry standardsList owners of dataDefine ongoing maintenance routines Appoint Data Stewards
![Page 27: Rebecca Clayton 16 th November 2005 Building a case for investment.](https://reader035.fdocuments.in/reader035/viewer/2022062322/56649cb55503460f949790d2/html5/thumbnails/27.jpg)
Don’t need to think one upUse templates availableCase study: Pharmaceutical company
Strategy – action plan
![Page 28: Rebecca Clayton 16 th November 2005 Building a case for investment.](https://reader035.fdocuments.in/reader035/viewer/2022062322/56649cb55503460f949790d2/html5/thumbnails/28.jpg)
Getting all employees to care
Lack of knowledge of uses of dataShow evidence e.g. incorrectly addressed / returned mailShare resultsRecognise and reward good practice
![Page 29: Rebecca Clayton 16 th November 2005 Building a case for investment.](https://reader035.fdocuments.in/reader035/viewer/2022062322/56649cb55503460f949790d2/html5/thumbnails/29.jpg)
Data culturePoliciesTrainingIncentivesCase study: Automotive industry
Caring employees – action plan
![Page 30: Rebecca Clayton 16 th November 2005 Building a case for investment.](https://reader035.fdocuments.in/reader035/viewer/2022062322/56649cb55503460f949790d2/html5/thumbnails/30.jpg)
Board level buy in
Find a champion at this levelTap into major pain points
FinancialCompliancePerception
Need evidence to justify resource
![Page 31: Rebecca Clayton 16 th November 2005 Building a case for investment.](https://reader035.fdocuments.in/reader035/viewer/2022062322/56649cb55503460f949790d2/html5/thumbnails/31.jpg)
Calculate costsEstimate lost revenueAudit complianceResearch customer perception
Case study: Mail Order Healthcare
Board buy in – action plan
![Page 32: Rebecca Clayton 16 th November 2005 Building a case for investment.](https://reader035.fdocuments.in/reader035/viewer/2022062322/56649cb55503460f949790d2/html5/thumbnails/32.jpg)
Summary
Avoid mistakes at entryCreate a company wide strategyEncourage more employees to see valueSecure Board level buy in
![Page 33: Rebecca Clayton 16 th November 2005 Building a case for investment.](https://reader035.fdocuments.in/reader035/viewer/2022062322/56649cb55503460f949790d2/html5/thumbnails/33.jpg)
Thank you for listening
Any Questions?