"Reasons why "Reasons why Winegrowers and Wineries Winegrowers and Wineries

Should Join their Should Join their Respective Professional Respective Professional

Associations"Associations"

By Nick FreySonoma County Winegrape Commission

Why Winegrowers Join a Why Winegrowers Join a Regional AssociationRegional AssociationTo obtain valuable information

To promote the region, its grapes and wines

To “raise the tide” for all

To support the industry

To obtain valuable To obtain valuable informationinformationGrape growers need to

understand the industry◦Grape market trends◦Grape production trends

Quality Sustainability

◦Regulatory requirements◦Wine sales trends

To promote the region, its To promote the region, its grapes and winesgrapes and winesGrowers are tied to the land

◦Region must have value to consumer

Wine sales drive grape demand ◦Grape prices are linked to wine sales

prices

Regional associations promote their regions

To “raise the tide” for allTo “raise the tide” for allRegional promotion complements

brand marketing◦Should provide consistent regional

message ◦Must differentiate the region for

consumers What makes your region unique?

Brand marketing can incorporate the regional message

To support the industryTo support the industryMany issues require a united front

◦Marketing the region◦New regulations or taxes◦Zoning laws◦Community relations◦Exotic pests and quarantines

Do your part to insure a healthy wine business