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Reasons Why Customers Become Dormant

Nothing happens without a Reason

Your Dormant Customers may have one of the following reasons to become inactive :

Lack of Thrust

Ineffective pitches

No follow-upsIndicators of negligence towards customers

Your competitor brands take advantage

They shower your customers with attention

You lose your customersRESULT :

A

Low Brand Recall

Customers have short brand memory

With plenty of companies approaching customers every now and then, it becomes hard for them to remember one name

A

B C D

E

Businesses succumb to low brand recall of customers

WHY?

It becomes tough for brands to represent their industry with their brand name

Customers tend to purchase whatever lies before them when they are short on time

Poor Customer Engagement

Customers do not develop loyalty just after their first purchase

Relationships are built over time

When companies fail to engage, give value and develop a relationship,

customers look up to an other brand

Customer Engagement is a continuous, repetitive process

Lifestyle-Value Disconnect

When marketers fail to help customers establish a connection between the product and the customer’s lifestyle,

customers refuse to show interest

Often customers do not know how a product will

add value to their life

Better Personality

Attention from People

What You Need to Show Your Customers

Where Customers are usually Left

Rough Customer Service Experience

Relationship Building starts with a minimum

level of satisfactory Customer Service

Good Customer Service accounts for harmonious,

mutually profitable relationships between a

company & its customers

Wider the gap between the customer’s expectations & the

actual customer service provided

Greater is the tendency of the customer to fall off your reach:

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