REASONS TO love BE A beauty ADVISOR HOW & WHEN TO...

• Get an instant, visible eye lift.

• Our no.1, award-winning dual formula eye cream!

• Clinically proven to improve the appearance of eyelid sagging in just 4 weeks.

• 98% of women considering an eye lift procedure were inpressed by the results.

REASONS TO love

ANEW CLINICAL LIFT & FIRM EYE LIFT SYSTEM

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HOW & WHEN TO USE

FEATURED INGREDIENTS

Dual formula:

• Lightweight upper eye gel is formulated with a pharmaceutical-grade skin tightener to give instant tightening.

• The nourishing under eye cream brightens under eyes and visibly counteracts the way skin naturally sags.

• If she already loves Lift & Firm Eye Lift System, why not give her samples of the ANEW day and night cream regimes?

• Recommend using with the Targeted Eye Massager tool for superior targeted application.

Use morning and night.

Apply the gel to your eyelid, brow bone and above the brow.

Smooth the cream under the eye area, including your upper cheekbone and outer corner of the eye.

• Amino acid.

• Peptides.

IF YOU ONLY REMEMBER ONE THING...

An Instant, visible eye lift, without the drastic measures.

REASONS TO love BE A beauty ADVISOR

HOW & WHEN TO USE




ANEW ULTIMATE NIGHT CREAM

• A multi-performance night cream that improves the look of multiple signs of ageing.

• Proven results: 100% of women saw an improvement in the key signs of ageing: texture, clarity, even skin tone, overall fine wrinkles.

• Formulated with clever Celluvive Complex to enhance surface skin cells’ cleansing process and breathe new life into skin.

• This is the multi-performance cream she can rely on to reignite her radiance.

• Formulated for those between 45 and 55, it provides the most effective actives and nutrients for youthful-looking skin.

• The rich night cream nourishes overnight while your skin is most receptive to repair.

• Sell the day and night cream together. Why not offer her a sample or trial size of the Ultimate Day Cream and explain that by using both together she can ensure her skin is protected and cared for 24 hours a day.

• Make a note to return in 4-6 weeks time to see how she’s getting on and whether she’s ready to re-purchase.

Apply in the every evening, after cleansing. Simply smooth over cleansed face and neck.

For best results, use the Anew Ultimate Day Cream in the morning.

• Amino acids.

• Celluvive Complex.

The night cream that targets multiple signs of ageing.


HOW & WHEN TO USE




• The serum that doubles the power of your face cream… whichever moisturiser you use.

• Visible results on fine lines, firmness and radiance for your best skin every day.

• Lightweight formula doesn’t feel heavy or sticky on your face.

• Instantly improves the look of skin’s radiance and clarity.

• Over time wrinkles and dark spots appear dramatically reduced and skin looks firmer.

1. If she’s not already using an ANEW moisturiser, why not give her samples of the ANEW Day and Night creams to complement the serum?

Use morning and night on clean dry skin.

Follow with your favourite Anew moisturiser.

• Peptides.

The serum that doubles the power of your face cream.

ANEW ESSENTIAL YOUTH MAXISIMING SERUM


HOW & WHEN TO USE




• An oil and serum combined for dramatic results on all signs of ageing.

• Proven results: 9 out of 10 women agreed it made their skin look transformed in 1 week.

• The powerful anti-ageing serum, with black pearls and gold peptides, helps to purify skin cells and helps reverse the look of ageing.

• The replenishing oil provides a protective moisture barrier against external damage that can age skin.

• If she’s not already using an ANEW moisturiser, why not give her samples of the ANEW Day and Night creams to complement the serum?

Smooth on to cleansed skin before (or instead of) night cream.

• Gold peptides.

• Black pearls.

The anti-ageing power couple.

ANEW ULTIMATE SUPREME DUAL ELIXIR


HOW & WHEN TO USE




• Maximum hydration and replenishment for your skin.

• Dramatically improves the look of fine, dry lines in 2 weeks.

• 9 out of 10 women woke to younger-looking skin.

• An ultra-light moisture mask, designed to be slept in.

• Wrinkles appear plumped and skin looks smoother overnight.

• Contains Shea butter beads that burst upon contact with your skin to help replenish skin’s protective layer.

• For 24 hour protection and repair, recommend she pairs this product with the ANEW Clinical Multi Shield Day Cream SPF50.

Use 3x a week, in the evening. Apply a generous and even amount to clean skin. Gently massage until fully absorbed. Can also be used on top of Anew night creams.

• Encapsulated hyaluronic acid.

• Shea butter beads.

Wake up to younger-looking skin.

ANEW CLINICAL ADVANCED HYDRATION OVERNIGHT MASK


HOW & WHEN TO USE




• A one-step cleanser that helps remove oil, impurities and even waterproof make-up.

• Formulated with on-trend micellar technology, which is gentle on skin.

• Suitable for ALL skin types – even sensitive skin.

• Magnet-like Micelles effectively attract and remove face, lip and eye make-up on contact with skin.

• Great skincare starts with effective make-up removal.

• Paraben free, Allergy tested and Hypoallergenic

1. For an even quicker cleanse recommend she tries the Avon True Micellar Cleansing wipes when she’s in a hurry – they remove 12 hours of impurities in just 30 seconds!

Apply using a cotton wool pad onto dry skin. Hold over the lashes, lids and lips for a few seconds than just sweep away - no need to rinse. Can be used morning and night.

• With Active Seed Complex featuring vitamin E and chia seed extract.

A one-step cleansing solution, no rinsing required!

AVON TRUE NUTRAEFFECTS MICELLAR WATER


HOW & WHEN TO USE




• Helps boost collagen and elastin production.

• Leaves skin looking and feeling nourished, smooth and radiant.

• Lightweight oil absorbs quickly leaving a non-greasy finish.

• Suitable for ALL skin types – even oily skin.

• Facial Oils are a beneficial addition to a skincare regime as they contain a natural source of key vitamins.

• Formulated with a blend of seed oils to nourish and smooth the look of skin.

• Paraben free, allergy tested and hypoallergenic.

1. Recommend she completes her glowing look with the Avon True Radiance Tinted Moisturiser.

Squeeze 2-3 drops on to the palm of the hand. Press the product over the forehead, upper and lower cheeks and chin. Using your fingertips, gently massage onto face and neck. Can be used morning and night.

• With linseed, marula, babassu , passionfruit and green coffee seed oils.

With linseed, marula, babassu , passionfruit and green coffee seed oils.

AVON TRUE NUTRAEFFECTS FACIAL OIL


HOW & WHEN TO USE




• Attracts and removes pore-clogging oil and impurities, like a magnet.

• Leaves skin feeling purified, smooth and matte.

• Colour-changing so you know exactly when to remove it.

• Clay face masks are on trend right now as they are so effective at drawing out impurities and excess oil.

• This mask couldn’t be easier to use, it even changes colour so you know when to remove so you aren’t keeping it on for too long.

1. Recommend she pairs this mask with the Clearskin Black Exfoliating Cleanser – the perfect partner.

Apply a thin layer to face and wait for the mask to change colour from black to light grey. Once completely dry, rinse off thoroughly with warm water and pat face dry. Can be used 2-3 times per week, morning or night.

• Witch Hazel.

• Eucalyptus.

The face mask that acts like a magnet!

CLEARSKIN BLACK MINERAL MASK


HOW & WHEN TO USE




• Enticing and sensual scents, available for him and for her.

• A stunning combination of freshness and warmth come together to create this irresistible scent.

• Stunning packaging.

• What the Rep should tell her customer.

• Relatable tone of voice.

1. Share with your female customers purchasing for her partner.

2. Attraction for her also available – the perfect couples collection.

3. The after shave conditioner, hair and body wash and body spray are the perfect partners to help build their order.

Use with hair & body wash and body spray for a longer lasting fragrance. Great for use during the day or night (and when you want to be irresistible to the opposite sex!)

• A woody scent made up of smoky ginger root and musk.

Our most sensual and enticing fragrance for him.

ATTRACTION FOR HIM


HOW & WHEN TO USE




• An irresistible, feminine scent designed to make you feel confident and beautiful.

• Irresistibly fruity with a touch of vanilla amber.

• Attraction for him also available.

• An enigmatic fragrance designed to make you feel confident and sexy.

• Perfect for the day or nan evening out.

• Long-lasting scent.

1. Why not suggest the matching body spray and lotion as trial products. Layering the scent makes it last even longer.

2. Attraction for him also available – great as a couples’ gift

Use with the body lotion and body spray after your bath or shower for a longer-lasting fragrance.

• A tempting woody, fruity fragrance with hints of blackberry, orchid and amber.

An irresistible, magnetic scent.

ATTRACTION FOR HER


HOW & WHEN TO USE




• One of our bestselling men’s fragrances.

• A classic, sophisticated scent with warm base notes.

• A classic scent ideal for a classic gentleman.

• Rolll-on, body spray and body wash also available – perfect for his morning routine.

1. Perfect for your male customers who like a classic fragrance.

2. Make sure they know the matching roll-on, body spray and body wash are also available

Team with the roll-on, body spray and body wash for a longer-lasting fragrance.

• A masculine oriental, leathery fragrance combining fresh greens, leather accord, warm woods.

A sophisticated fragrance for a classic gentleman.

BLACK SUEDE


HOW & WHEN TO USE




• Instantly restores shine, smooths frizz and leaves hair irresistibly touchable.

• 9 out of 10 women agreed hair felt noticeably softer, stronger and healthier.

• 3x bigger than our standard serums.

• Serums are the must-have for hair that looks and feels like you’ve stepped out of a salon.

• If you’re looking for one serum that can do it all, this is it. It brings out incredible shine, restores health to damaged hair and smooths frizz while nourishing hair with two of the best known beauty oils. Plus, it smells amazing!

1. The Argan & Coconut Oil Serum is 3 time the size of our normal serums. That’s why it is a higher price and offers you more earnings when compared to our other serums.

2. If she’s used Argan Oil Serum, uses professional Argan Serums or loves the scent of Coconut, this is a perfect recommendation.

3. If she loves the serum, recommend teaming with the 360 Nourishment Moroccan Argan Oil Shampoo and Conditioner.

Rub 1 – 2 pumps between hands and gently smooth through hair lengths after washing or drying. Can be used after styling.

• Argan oil, coconut oil, vitamin E and pro-vitamin B5.

9 out of 10 women agreed hair felt noticeably softer, stronger and healthier.

ADVANCE TECHNIQUES ARGAN AND COCONUT OIL SERUM


HOW & WHEN TO USE




• 2-in-1 Lotion adds body at the root and boosts thickness through the lengths.

• Instantly gives hair volume, thickness and touchable softness.

• Endless backcombing and other volumising products such as hair powders can leave hair stiff or with an unpleasant residue. But with Miracle Densifier hair stays touchably soft.

• Blow dry hair after applying the Bodifying lotion – the heat activates the lotion to plump every strand.

“Post a boomerang of your bouncy locks on Instagram and a before and after on Facebook. Don’t forget to let her know that samples are available and pop them in brochure bags when you’re recanvassing.”

– Claire, Avon Representative

Shampoo and Condition as normal. Massage the bodifying lotion into the roots to awaken follicles.

Boost thickness through the lengths by applying 2-3 pumps through the lengths before blow-drying.

• Argan oil, coconut oil, vitamin E and pro-vitamin B5.

8 out of 10 women said their hair instantly looked and felt thicker and volumised.

ADVANCE TECHNIQUES MIRACLE DENSIFIER COLLECTION


HOW & WHEN TO USE




• Comforting pillow mist to help calm, soothe and relax your mind for a restful sleep.

• With camomile and lavender.

• This is the secret to the perfect beauty sleep.

• The scent of camomile and lavender – known for their relaxation properties.

• Try it for yourself and see how it helps you drift off to sleep. Share your results on social media or with friends and challenge others to have their best night’s sleep.

• Perfect to recommend as a teacher’s gift for a well deserved rest.

Spritz onto pillow each night.

• With the scent of lavender and camomile.

The must-have for a restful night’s sleep.

PLANET SPA SLEEP SERENITY PILLOW MIST


HOW & WHEN TO USE




• Scented with jasmine and lavender, Sourced straight from Provence.

• Naturally relaxing ingredients are known for their calming, stress-relieving properties.

• Rich and indulgent formula with Vitamin E for long-lasting moisture

• This is fabulous for a pampering moment anytime.

• Massage and smooth all over hands until completely absorbed, while gently inhaling the soothing, tranquil and creamy lavender fragrance for a moment of relaxation.

• If they love lavender, recommend they try the Planet Spa Provence Lavender bath milk for a full pampering ritual.

Massage and smooth over hands. Apply as needed.

• Lavender extract, jasmine extract, vitamin E and vitamin B5.

Scented with jasmine and lavender, sourced straight from Provence.

PLANET SPA RELAXING PROVENCE SPA HAND CREAM


HOW & WHEN TO USE



FEATURES

• Smooth pencil to shape and fill brows with fine hair strokes.

• Twist up barrel means no sharpener necessary!

• Oval-shaped tip.

• Brows can enhance her natural features when groomed to perfection.

• Pick a darker shade for higher impact brows.

• Why not let her know that to achieve the ultimate, groomed brow, we have the perfect pair of handy tweezers for taming unruly brows.

Following the natural shape of your brow, apply using short, hair-like strokes.

• Available in 6 shades from light blonde to black.

For natural-looking, gorgeous brows effortlessly every day.

TRUE GLIMMERSTICK BROW DEFINER


HOW & WHEN TO USE



FEATURES

• Smudge-free liner for ultimate lip definition.

• Twist up barrel means no sharpener needed – perfect for on-the-go!

• This is an absolute staple for her make-up bag to enhance and define her lips.

• The twist-up pencil is great for on-the-go as she doesn’t have to worry about needing to sharpen it.

1. Find her the matching shade in both lipstick and liner to ensure she gets the perfect lip look.

2. Take a picture of lipstick colour with and without liner to show the impact a liner can have on her overall look!

Line lips with your chosen lip liner, starting with the cupids bow.

Fill in lips with the lip liner to act as a primer for longer-lasting colour.

Layer over your matching lipstick for gorgeous colour!

• Available in 15 gorgeous shades.

A must-have for pout perfection.

TRUE GLIMMERSTICK LIP LINER


HOW & WHEN TO USE




• Helps your mani last twice as long.

• Reduces chipping.

• Increases shine.

• Get the gel mani of dreams at a fraction of the salon price.

1. Help her get the most from her mani by adding a top coat that helps colour to last twice as long.

1. Apply 1 – 2 coats of gel shine colour.

2. Apply 1 coat of Gel Top coat for colour that lasts twice as long.

• Duralast technology to lock in colour for a durable, salon-perfect finish.

Makes your mani last twice as long.

MARK. GEL SHINE LASTING TOP COAT


HOW & WHEN TO USE



FEATURES

• Built-in primer for seamlessly smooth application and high-impact colour

• Crease and fade proof, all day colour.

• Use with a wet applicator for more intense colour payoff.

• Use 2-4 shades to create different smoky looks.

• Our dual ended eyeshadow brushes are perfect to help create that perfect smoky look.

Use 2-4 shades to create perfectly blended, smoky eye looks.

• Built-in primer for strong colour payoff and smooth application.

• Available in 6+ shades.

Mini palette with primer-infused eyeshadows for impactful colour that lasts.

MARK. EPIC INTENSE MINI PALETTE


HOW & WHEN TO USE



FEATURES

• Pores, lines and imperfections are instantly blurred, for a beautiful, soft-focus, HD finish.

• Translucent, colourless formula creates picture-perfect, shine-free looking skin, as if by magic.

• A setting powder helps to lock your make-up in place all day.

• The perfect addition to any foundation sale. This is her must-have finishing powder.

Apply me after foundation or to bare skin for an instantly perfected look.

Open the lid and remove the film plastic covering to reveal the powder sifter. This will enable you to control the amount of product you put onto your brush.

Swirl a kabuki brush or any face brush into the ultrafine powder, tapping off any excess.

Gently circle onto skin to buff away shine, sweeping from the centre of face outwards.

• Colourless formula suits all skin tones.

One ultra-light setting powder, all skin tones.

MARK. MAGIX HD SETTING POWDER


HOW & WHEN TO USE


FEATURES


• Iridescent formula for a radiant, luminous glow.

• Blurs imperfections.

• Suits all skin tones.

• Elegantly creamy formula with a subtle gold glow for a warm, soft highlight.

• Apply over cream or liquid foundations.

• The perfect addition to her foundation purchase, for a warm golden glow.

• Swatch the formula on your/her hand to show the lovely, soft glow.

Apply over foundation along the cheekbones for a naturally warm, golden glow.

• Suits all skin tones.

Warm, golden glow in a seamlessly blendable cream formula.

MARK. GLOW ON ILLUMINATOR


HOW & WHEN TO USE



FEATURES

• Creamy blush stick for a dewy glow.

• Apply to lips and cheeks for a natural hint of colour.

• Easy to blend formula.

• For a quick and easy pop of colour, sweep and blend the creamy formula for a soft, natural radiance.

• Share this with customers who love a dewy glow. They’ll love the natural finish it gives.

• Make sure you let your customers know this is a 2 in 1 product, so a real space-saver for her make-up bag.

Apply to apples of the cheeks or lips and blend with fingertips.

• Available in 5 shades.

Quick and easy natural dewy colour for cheeks and lips.

MARK. BE BLUSHED STICK


HOW & WHEN TO USE




• Enhance lips with a plumper, moisturised look and feel.

• Instantly hydrating, colourless formula.

• SPF15.

• Her ultimate lip hero! With Retinol and Collagen her lips will look and feel their best.

• A luxurious lip treatment for instant hydration.

• If she loves Anew skincare, this is the perfect way to introduce her to the make-up collection. Make sure you flag the page in brochure.

This is one to wear while she’s at home to look after her lips ahead of applying lip colour when she’s out and about.

• Retinol and Collagen for fuller looking lips and minimised lines.

Stunningly plumped and moisturised lips thanks to retinol and collagen infused lip conditioner.

ANEW PLUMPING LIP CONDITIONER

REASONS TO love BE A beauty ADVISOR HOW & WHEN TO...

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