Google Adwords Workshop

Why attend a Google Adwords Workshop?

Helen Coldicott

Training Consultant

Why attend a Google Adwords Workshop?

• Google is the world’s number one ranking

search site

• There are 16.2 million unique users of Google

in the UK alone

• 94% of UK business services researchers use

Google, more than twice that of Google’s

closest competitor

• 79% of search referrals in the UK come from

the Google search network

• Google users are 31% more likely to have

purchased business products online

compared to the average online user

16.2 Million UsersSize of the UK Google

market

Source: Google Adwords 2009

In financial terms that converts to

• Consumers spend on average up to

8 hours/week just searching for products and

services online – that’s the equivalent to a

whole working day

• The Average Yearly Spend was £1,312 per

person for 2009

• There are about 28 Million internet consumers

in the UK alone

• Internet sales grow by 6% per year, continuing

to defy the recession

£56 billion by

2014The estimated level of online

spending in the UK is set to reach

£56 billion by 2014

Source: Forrester Research 2009

What is Google Adwords?

Google Google is the world’s most popular search

engine used by people to look for products,

services and information on the web.

Google AdwordsGoogle Adwords enables you to have more

control over your web marketing and improve

the likelihood of your web link appearing for

relevant searches by your target audience.

GoogleThe world’s most popular

search website

"The perfect search engine would

understand exactly what you mean

and give back exactly what you

want."

Google became successful precisely

because we were better and faster at

finding the right answer than other

search engines at the time.

Larry Page – Co-Founder Google

How can Google Adwords Training help us?

A better understanding of Google Adwords will

allow you to effectively tap into the web market

By enabling you to:

1. Drive more people to your website

2. Ensure your target audience are driven

towards your website

3. Ensure your prospects arrive at the webpage

that is most relevant to them

4. Measure the success of your web marketing –

are you getting good ROI for your web budget?

More control<More web leads that want

your products, your

services and your

information

By attending a Google Adwords

Workshop you will own the

knowledge to effectively manage

your web leads, don't pay external

consultants, when you know your

business & clients best'

What will be covered?

What will I learn?Good foundation in

understanding how Google

Adwords works

Hands on Workshop:1. Understand the fundamentals – how does

Google Adwords work?

2. Exploration of different keywords and phrases

used to search for your products

3. Advice on how best to structure your Account,

which will enable better ongoing management

and maintenance

4. How to improve your existing account, better

structure, advice with keywords and ad’s

5. Sign Up to or work on your existing account

during the workshop

6. Receive feedback from other

delegates/consumers

7. Receive your own Workbook & tailored Action

Plan

Duration: 10am – 4pm

Location: Your Office

Course Materials: Free Workbook &

Action Plan

Google Workshop Basic Agenda

1.

2.

3.

4.

5.

6.

7.

8.

Introduction - Understanding how Google Adwords works

Understanding Account Structure

Keywords – Compiling a Keywords List

Expand > Target > Refine > Group

Create Effective Ad Text

First think of your own – next check out the competition

Ad Ranking and Click Through Rate

Clarifying your Website & Google Adwords objectives

Tracking your Account Performance

Test and Modify your campaign to get the right results

Timings:

10.00 start

11.15 Break

1pm Lunch

4pm finish

Other Training & Consultancy

Flexible, tailored approach<

Levels offered include:

Basic, Advanced and System Administrator or

bespoke

Various Locations:

Worcester or Onsite at your premises

Courses offered:

•ACT!

•GoldMine

•Sage CRM

•MS CRM Dynamics

•Google Advanced Workshop

TrainingScheduled Training in

Worcester or Bespoke

Onsite

Work on your own Account

•Improve your account structure

•Ensure all relevant keywords are added

•Improve Ad Text

•Are your ad’s pointing to the correct landing

pages?

•Add Web Conversion

•Intro to Google Analytics

What previous delegates have said:

“Excellent course run at a sensible pace and presented in a

manner that put people at ease therefore giving greater

understanding”

“Very well put together course, good introduction to Google

Adwords”

“Very good course and well presented”

“The course was very enjoyable and delivered brilliantly”

What happens next?

For training prices or to find out whether this

course is for you:

1. Call 0770 410 5954 or

2. Email helen_coldicott@hotmail.com

3. Too busy?

Alternatively, we can set up your Google

Adwords Account for you or review and

recommend changes to an existing account.