Reap What You New

Cecily

http://www.christofflab.ca/research/Neurological basis of daydreaming

Cecily

Affordable 3D printershttp://www.makerbot.com/

Cecily SommersFounder & President

The Push Institute

www.pushthefuture.org

REAP WHAT YOU NEWA Futurist’s Guide to Anticipating & Leading Change

The Falling is Sky

PURPOSE POTENTIALS

PROPRIETARY ADVANTAGE


© Cecily Sommers, 2010

Q: Why is it that, even when we Know better, we don’t Do better

A: We have to learn how to New better!

A Futurist’s Guide

Problem Solving• KNOW:

– Study structural and systemic factors– Define issue in those terms– Determine your Best Question

• NEW:– Explore– Invent

• DO:– Execute– 5% Factor

Washington University’s McDermott Memory & Cognition Lab, January 2007.

The Permanent Present

Learning, Memory

Senses

Left Hemisphere

Language

Right Hemisphere

Imagery

Motivation & Emotion

Autonomic System: Pain, Arousal


Forward March!L: KnowR: NewL: Do

The Antidote


technologytechnology

resourcesresources

demographicsdemographics

law marketsgovernance


◦ Earth

◦ Ocean

◦ Space

◦ Climate

◦ Energy

◦ Water

◦ Land

◦ Food

◦ Sun

◦ Animals

◦ Habitat

◦ Minerals

◦ Forest

ResourcesFour Forces


law

resourcesresources

markets

food energy water

ISSUES

TRENDS

INTEGRATION


◦ Genetics

◦ Robotics

◦ Information

◦ Nanotechnology

◦ Health care

◦ Education

◦ Collaboration

◦ Virtual reality

◦ Games

◦ Telephony

◦ Manufacturing

◦ Infrastructure

TechnologyFour Forces


law markets

health energy

communications

technologytechnology

roboticsinfrastructur

e


◦ 6.1 B in 2000

◦ 9B in 2050

◦ Developing ++

◦ Industrial ---

◦ Immigration

◦ Multi-cultural

◦ Multi-lingual

◦ Nationalism

◦ Conflict

◦ Capital formation

DemographicsFour Forces


law markets

migrati

onlaborlabor

youth

demographicsdemographics

mortality

mortalitymulti-ethnicmulti-ethnic


◦ Tribalism

◦ Market drivers

◦ Values

◦ Interests

◦ Beliefs

◦ Onlinecommunities

◦ Personalization

◦ Polarization

GovernanceFour Forces


CONTENT

CONVERSATION


NowNewNext

The fast and easy answer? - All media will be social, layered (virtual + physical), and just-in-time (real-time, place-, person-, and situation-specific).


ZONE OF DISCOVERY

◦ Business need◦ Futures research◦ Brand experience◦ New technologies◦ Scenario

development◦ Outside experts◦ Experiential

exploration◦ “Like That”◦ “Fill the Box”◦ Having it all◦ “Duh!,” “Love it!”,

High Risk/Reward◦ Chunking it down◦ First Movable Piece◦ Deliverables,

resource requests, Q-2-Q


• “Like That!”• Play• Time out

Pour & Stir


Marching Forward

• Opportunity (BQ)

• Pour & Stir• Form (BP)

Know Better, New Better, Do Better


“The to plant

a tree was ago.”best time20 years

Chinese Proverb

CHOICECHANGE


CHANGE LITERACY

PURPOSE POTENTIALS



KNOW

NEW

DO

RIGHT BRAIN

THE NEW I.P.


INNOVATION PORTFOLIO


CLIENTS

Assumptions, Outcomes, Resources

• 10 Years• 5 years• 2 years• 1 year• 6 months• 3 months…

Plan in Reverse


s T A M PO U

T S H O R T

S I G H T E D N E S S


The Wisdom Principle

God grant me the serenity to accept the things I cannot change;

courage to change the things I can;

and wisdom to know the difference.

The Serenity Prayer

What’s yours?dream


THANK YOUTHANK YOU

CECILY SOMMERS

website www.pushthefuture.org

[email protected]

phone 612.374.3191

twitter cecilysommers

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