REALTOR Magazine September October 2014

®

W E ’ R E M A K I N G O U R C O M M U N I T Y A B E T T E R P L A C E T O L I V E

INS

IDE

Join a CommitteeJust one person can make

a huge difference

‘How I stay Safe’What REALTORS® do to avoid risk

Design for LivingYour guide to patio pavers

and deck makeovers

Winning AttitudeIt’s a choice and it’s in

your control

S E P T E M B E R / O C T O B E R 2 0 1 4

Get involved with our Young Professionals Network! Leaders of tomorrow… both past and present YPNs come together. Page 8

The Future of Real Estate

Win up to $100,000HELICOPTER GOLF BALL DROP

Numbered golf balls will be dropped from a helicopter over the RiverLakes Ranch Golf Course green toward the target hole on October 24, 2014 at 5pm. If your ball is picked from a predetermined number of golf balls and lands in or closest to the hole, you will win our Grand Prize!

GRAND PRIZE: $100,0001st Prize: $2,5002nd Prize: $1,000(1st & 2nd prize are guaranteed winners)

For contest details or to purchase tickets, call 635-2300 or visit the Bakersfield Association of REALTORS®.

SUPPORT OUR LOCAL CHARITIES: The Wounded Heroes Fund and Habitat for Humanity. BUY YOUR GOLF BALLS NOW!

$20 - 1 Golf Ball $100 - 6 Golf BallsEVERY GOLF BALL HAS A CHANCE TO WIN!Open to the public. Need not be present to win.

Get in the swing of things!The Links, Riverlakes Ranch Golf CourseIf you’d like to be a sponsor, please contact Mike George at 331-3900 or Cody Brown at 635-2300.

5 3 R D A N N U A L

GOLFTOURNAMENT

T O U R N A M E N T D A T E : O C T O B E R 2 4 , 2 0 1 4 . R E G I S T E R T O D A Y !

Tournament proceeds benefit

the Wounded Heroes Fund and Habitat for Humanity{ }

G O L F T O U R N A M E N TT e a m R e g i s t r a t i o n i s O p e n . . . R e g i s t e r T o d a y !

$100 PER PLAYER

CONTENTSBAKERSFIELD REALTOR® MAGAZINE

Executive Editor - Linda Jay, CEODesigner - Carol Duran

Bakersfield Association of REALTORS®

2300 Bahamas Drive, Bakersfield, CA 93309P. 661-635-2300 F. 661-635-2317www.bakersfieldrealtor.orgwww.bakersfieldrealtor.comfacebook.com/bakersfieldrealtorstwitter.com/bksfldrealtors

ON THE COVER

(left to right) Jacob Marquez, Freddy Perez, Derek Sprague,

Tony Ayon, Valerie Fisher, Bobby Moreno, Julie Domlao

and Aimee Bigby Jones

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BOLTHOUSE PROPERTIESWe have some heavy hitters speaking on September 19th at our Commercial Investment meeting. You don’t want to miss this one!

AGENT RATINGSHow do you rate? Do your customers trust online ratings and review?

PINTEREST FOR REALTORS®

Capitalize on the benefits of Pinterest in your Real Estate Business.

CONGRATULATIONSMeet our 2015 Association Officers and Directors.

IN GIVING WE RECEIVEDo you want more buisiness? Do you want more money?

JOIN A COMMITTEE!REALTORS® come together for one cause, and it’s to give back to our community.

CODE OF ETHICSIt’s our promise, it’s our standard of professionalism.

MEMBER SNAPSHOTSPhotos of members coming together for fundraisers and events, but more importantly to create memories and relationships.

VOLUNTEER FOR PUBLIC SERVICEOur GAD, Kim Schaefer talks about how to get involved.

Agent Rating

H H H H

4 BAKERSFIELD REALTOR® MAGAZINE

That is the question all of us in Real Estate have heard at one time or another. So, let’s hear from some of

the gurus in the industry to see just what is so grand about our wonderful community!

We have always been known for our agriculture and oil production, but did you know we rank #3 in the nation for oil production? According to Drillinginfo®, we produce 386M bbl/day!

Agricultural commodities produced in Kern County during 2013 totaled over $6.7 billion! Our top major commodities, exported by Kern County, include grapes, almonds, pistachios, oranges, potatoes and carrots.

We have become the hub for several companies and industries that have relocated their headquarters or manufacturing plants to Kern County. Frito Lay, IKEA, Nestlé Ice Cream Co., Caterpillar, State Farm, Chevron, Aera Energy, and Halliburton are just a few that have sought out our area for their companies and employees.

At the recent annual State of the City Luncheon, Mayor Harvey Hall reported that our unemployment rate has dropped to single digits with the opening of the Outlets at Tejon, along with several other companies who have recently relocated to Kern County.

Another major source boosting our economy and providing essential enhancements to our roads and highway infrastructures has been the Thomas Roads Improvement Program (TRIP). City Manager, Alan Tandy, was quoted as saying

that “Seventy-five percent (75%) of the workers on the Westside Parkway Project are local, and over 100 local businesses are subcontractors or material suppliers. We expect similar results as subsequent projects enter construction in the next few years.” Utilizing our local workforce and businesses helps improve our own economy. With the trickle-down effect, consumers now have the ability to reinvest their money back into our community.

Mayor Hall also reported that CSUB made Time Magazine’s list of the Best Colleges (April 2014 edition), being lauded for accessibility, affordability and graduation completion rates.

Fire Chief Douglas Greener also reported during the State of the City, that our own Bakersfield Fire Department received a Class 2 rating by the Insurance Services Office, which is a very prestigious rating for top US fire departments. This rating denotes excellence in fire protection and may result in lower commercial insurance rates!

Bakersfield was named as one of the top cities in the “Best Cities for Car Drivers” by John Ku, which was posted in Vehicle Insurance. It stated that we have an average

of only 12 hours of traffic delay annually. Bakersfield drivers sit in traffic less than commuters in any other major US City! Now that is downright impressive, especially if you have ever taken a short trip to Los Angeles that turned into a very long, hectic one!

The Bakersfield Parks and Recreation Department was the first parks department in the State of California to be accredited by the National Parks and Recreation Department in 2008. They have maintained this accreditation ever since; plus, this year they are one of the finalists for the Gold Medal Award.

They are also known nationwide for their Naming Rights for our parks, a model that other Parks and Recreation Departments have sought after and adopted for their cities. They also have an app entitled, CitySourced, which can be used to report broken sprinklers, graffiti, and vandalism to the Parks Department at any one of the City Parks.

Studies by John Crompton have proven that the closer a home is to a park, the higher its property value. How much higher?? For parks: 12% -18%; for greenbelts, natural areas: 15% - 25%.

These are just a few of the amazing things about our community! We have provided several websites for you to utilize and research on your own. All of this and so much more is available to you and your clients with just a click of a mouse! Happy Browsing!

Remember! Change your words! Change your World!

LETTER FROM THE PRESIDENT

BAKERSFIELD…. What does it have to offer?

Check out these links:n www.kedc.com/kern-county-takes-the- lead-for-oil-production

n www.visitbakersfield.com

n www.bakersfieldchamber.org

n www.bakersfieldparks.us

n www.quickfacts.census.gov/qfd/ states/06/0603526.html

5BAKERSFIELD REALTOR® MAGAZINE

How Do You Drive Success???The one thing I have learned about achieving

any level of success throughout my career

in real estate, is that it’s not about any one

thing! Measuring success in any profession,

and especially as a REALTOR®, is very

multifaceted. That is what, I believe, makes

our profession so fascinating and inspiring!

The question is, have you been able to

identify the things you can do to help your

career attain the highest level of success

possible? If not, I challenge you to take a

‘deep dive’ and make a dramatic difference in

your professional performance.

PASSION: First and foremost, if you have

not yet found passion in what you are

doing… keep lookin’! Find the thing that

inspires you, motivating and exciting you

to become fully engaged. Not finding that

passion may find you lacking direction,

feeling discouraged… and emotionally

drained!

PROFESSIONALISM: As REALTORS®, we

have a high standard by which to measure the

success of how we conduct our business…

our Code of Ethics. It is a brand promise

that has significant value, is believable, and

distinguishes us from others not committed

to such a code. Whether as a broker or agent,

it is our responsibility to be intentional about

exemplifying and promoting the core values

of our REALTOR® brand. Without this firm

foundation it is difficult, if not impossible, to

build a culture of integrity, trust, respect and

fair-mindedness, not only with customers

and clients, but also with our colleagues.

PREPARATION: I believe the Roman

philosopher Seneca had it right, “Luck

is what happens when preparation meets

opportunity.” How can we ensure that we

are prepared to deliver our brand in every

aspect or our profession? By equipping

ourselves with the training (knowledge), skill

(technology), and intelligence (the ability

to convert raw data into useful information

— The Galt Guild), required to provide not

only competent, but a high level of service to

meet the expectations of today’s consumers.

PROCESS: While I would agree that “there

is nothing new under the sun,” we all have

been given the ability to be creative… to

think of new things or new ideas. The key

to success in this area is not only in coming

up with new ideas, but acting on those ideas

and implementing them… be inclusive

and innovative. It is always fascinating to

see the creative energy that occurs when a

group is challenged with a creative project.

With a clear goal and the flexibility to make

something new.… that’s when the magic

begins! There is nothing more gratifying than

to see the difference a positive change can

make and the results it will generate.

PEOPLE: Theodore Roosevelt is quoted as

saying “People don’t care how much you

know until they know how much you care.”

No amount of passion, professionalism,

preparation and processes will have a positive

impact without demonstrating a sincere

care and concern for others. REALTORS®

are some of the most caring, compassionate

and giving people I know! They know the

meaning of being a ‘Good Neighbor’…

getting involved and giving back to the

community… staying informed… voting…

helping to build a better community. That’s

the heart of a REALTOR®.

PERSEVERNCE: Keeping pace with our

ever-changing and demanding marketplace

continues to be an ongoing challenge

and commitment. Our goal is clear… to

ensure that we are providing a vibrant and

sustainable value to those we serve.

Will you commit with us today to pursue

PROFESSIONAL EXCELLENCE?

LETTER FROM THE CEO

PresidentTheresa OlsonRE/MAX Magic

President-ElectSheri AnthesColdwell Banker, Preferred — Ming

Vice PresidentBill Redmond Watson Realty ERA

Secretary/TreasurerMidge JimersonBoydstun Realty Co. Inc.

Immediate Past PresidentDavid KnoebFrontier Real Estate Services

Chief Executive Officer - Linda Jay

2014 OFFICERSAthena CollupMiramar International – Haggin Oaks

Pam EppsEPCO & Associates

John Garone, Jr. Coldwell Banker Preferred - Westwind

2014 DIRECTORSDavid Gay Scott Tobias Real Estate

Jacob Marquez Miramar International – Haggin Oaks

Derek Sprague Sprague Real Estate Group

Wayland Louie RE/MAX Golden Empire

Kevin Palla Watson Realty ERA

SHERI ANTHS 2015 President

ATHENA COLLUP 2015 Secretary / Treasurer

BILL REDMOND 2015 President Elect

MIDGE JIMERSON 2015 Vice President

PAM EPPS2014 - 2016 Director

THERESA OLSON 2014 President

DAREK SPRAGUE 2014 - 2016 Director

WAYLAND LOUIE2015 - 2017 Director

KEVIN PALLA2015 - 2017 Director

BRIAN TUTTLE2015 - 2017 Director

Congratulations to our 2015 Officers and Directors

2014 Association Leaders come together for mid-year assessment

ELECTION NUMBERS

In our continuing efforts to be “green,” our members cast their 2015 Officers and Directors ballots and provided them to the Association by e-mail. We feel that this will greatly increase participation in the voting process. If you haven’t already done so, please fill out the consent form which allows us to provide you with notices of regular or special membership meetings as well as ballots for any matter to be voted on by the members of the Association.


DAVID GAY 2013 - 2015 Director

JACOB MARQUEZ 2013 - 2015 Director

PAM EPPS2014 - 2016 Director

LINDA JAY Chief Executive Officer

BRUCE BARNHARD 2015 - 2017 Director

KEVIN PALLA2015 - 2017 Director

Congratulations to our 2015 Officers and Directors

2014 Association Leaders come together for mid-year assessment

Eligible Voters .....................................................1,511Total Voters for Ballot ............................................... 302Percent Vote Return .................................................20%Three Abstentions ......................................................0.2Ballot Statistics as of 9am, June 25, 2014

ELECTION NUMBERS

With great respect and admiration, we remember the life of long-time friend and

former Executive Officer of our Association, Mary (Jones) Hoggatt. Born in Ansley, Louisiana, Mary was the third of eight children of Riley and Grace Hamm. The family moved to Bakersfield in 1937. With her outgoing personality and huge, engaging smile, Mary had many friends and was adept at keeping the conversation lively in any group. She was known for her charm, rapport with people, and love of life. Always a strong woman, in her later years she valiantly battled cancer and other illnesses.

Mary had an extensive career in business; first, as a customer service observer for Pacific Bell. Mary was hired in September of 1953 as a Multiple Listing Clerk by the then-named Bakersfield Realty Board. She was appointed as Executive Officer in 1957, faithfully serving our membership in that position for 33 years.

She was a past member and president of the Zonta Club, officer of the Administrative Management Society, served one term on the Bakersfield City Planning Commission, and active in many community organizations, representing REALTORS®. She served both Trinity United Methodist Church where she was a leader in school and youth church activities, and at Our Lady of Perpetual Help Catholic Church where Mary participated in the Women’s Auxiliary, and Mary and husband, George, were active in RCIA classes.

Mary’s demonstration of leadership and commitment to the professional excellence of our Association has helped us become and maintain the dynamic and positive influence in which we continue to serve our community today.

In Memory ofMary Lee (Jones) Hoggatt

June 22, 1926 – August 27, 2014


The Young Professionals Network Celebrates its Success

NAR’S REALTOR® Magazine launched the Young Professionals Network (YPN) in 2006 as a way

of helping the younger generation build a stronger link with the real estate industry. Today, hundreds of YPNs are starting up across the country. Young professionals are the future of the real estate business.

YPN MISSION STATEMENTYPN helps young real estate professionals excel in their careers by giving them the tools and encouragement to become involved in four core areas:

n REALTOR® Associations. Attending conferences and pursuing leadership roles with their local, state, and national associations.n Real Estate Industry. Taking an active role in policy discussions and advocacy issues; becoming informed about the latest industry news and trends.n Peers. Networking and learning from one another by attending events, participating in online communication, and seeking out mentoring opportunities.n Community. Becoming exceptional members of their community by

demonstrating a high level of professionalism and volunteering in causes for which they feel passionate.

In 2009, we started our own YPN under the support and mentorship of our 2011 President Angie Triguiero. Angie worked closely with Committee Chair Jacob Marquez and Co-Vice Chair, Julie Domlao. The committee members also included Jason Rodriguez, Aimee Bigby Jones, William Chicas, Holly Adams, Freddy Perez, Lori Rogers and Bobby Moreno. The first advisory committee with these nine YPN members helped in creating the foundation of our local

Past and present YPN’ers come together for a photo. Left to right: Jacob Marquez, Aimee Bigby Jones, Tony Ayon, Bobby Moreno, Valerie Fisher, Freddy Perez, Julie Domlao and Derek Sprague.

builtonfiveyears of camaraderie…

9BAKERSFIELD REALTOR® MAGAZINEYPN’ers donate over $2,000 to the H.E.A.R.T.S Connection of Kern County.

Left to right: Linda Jay, Aileen Saucedo, Scott Knoeb, Jenny Cameron,

Valerie Fisher along with the H.E.A.R.T.S. Connection staff and volunteers.

YPN. It was a successful launch!The goal of forming our local YPN group

was not only to engage existing members, but to rally our young generation of REALTORS®. Over the past five years, we find that this younger generation brings a fresh perspective, hunger and passion to their profession in real estate. They bring their knowledge of technology and provide a new look at old problems. More important, they get involved in community efforts and volunteer their time in causes for which they feel passionate.

Since its inception five years ago, the YPN has had its share of growing pains, but this young group of professionals has persevered and continued to give effortlessly of their time and energy.

This year’s YPN advisory committee is spear-headed by Chairperson Valerie Fisher and Jenny Cameron, Vice-Chair.

YPN members are the

leaders of tomorrow who continue to make a difference in our community through service and leadership efforts.

On August 15th, several YPN members presented a check to the H.E.A.R.T.S. Connection (see photo below) in the amount of $2,453.90. It was money raised in their annual YPN Softball Tournament. They made a difference!

The H.E.A.R.T.S Connection is a local agency that serves families who have children/adults with special needs from the ages of 3 to 22. The H.E.A.R.T.S. Connection also visits local Infant Development Programs to provide support and resources to parents.

The H.E.A.R.T.S. Connection is just one of many agencies that the YPN works with and supports, whether it be time or resources. Over the years they have also given to the Jeremy Staat Foundation, the Wounded Heroes Fund, and toys for the Homeless Shelter. They have also supported the Bakersfield Condors, the Bakersfield Blaze, and BARCs Magical Forest.

The YPN is not limited to just community activities. They also advocate for home ownership and help support many of our educational programs that provide tools and training to our young REALTORS® and up-and-coming leaders.

Become a part of this great tradition of education and giving. Become a member of our YPN today!

Contact Valerie Fisher at 661.334.2126 or Cody Brown at 635.2301 to join.

Success, Leadership, Friendship, Fun and Education…

This is how I would describe the YPN. As a young REALTOR® licensed since March of 2013, I found myself ready for success, but not sure where to start. The Bakersfield Association of REALTORS® YPN broke the ice for me. They offered a year of events, which helped me network and come face-to-face with the agents with whom I would be conducting business. The Lunch and Learns have been key to expanding my knowledge within my career; participating in these events has been a blast. I quickly made the decision to be part of an organization that helped other young professionals and joined the YPN Advisory Board. Being a part of the YPN Advisory Board is a way to explore and expand my leadership qualities by working with other REALTORS®. I help host and plan events that will bring knowledge and networking opportunities to other young professionals. I can honestly say that the friendships I have built through the YPN have made a HUGE impact on my business. It’s a way for people to get to know me and what I do. The dedication and passion I have for the YPN shows others that I am a hard worker; therefore, it is vital to my growing business. I’m thankful for the Bakersfield Association of REALTORS® and the opportunities offered within all committees, especially the YPN.

— Ashley WeaverKarpe Mortgage

Ashley WeaverKarpe Mortgage

“Joining the YPN has been an amazing experience. It has given me the opportunity to meet my fellow REALTORS®, go to exciting events, and most important to NETWORK. I would recommend the YPN to anyone who wants to be a part of a great committee that believes ‘an industry that works together, thrives together.

— Scott KnoebFrontier Real Estate Services

Scott Knoeb


BOB CORCORAN | REAL TRENDS

Want more business? Want more money? Want more market share? It’s simple: give more. If you remember

anything from this article, let it be these two words – give more. Why? Because it works!

I recently read an article by Arthur Brooks, President of the American Enterprise Institute, who researched 30,000 American families. Brooks discovered that a family donating $100 to charity earns about $375 more income than a non-giving family similar in every other factor. For every dollar they donated, they earned nearly $4 more in income.

Who would have thought? In giving, we receive. But real estate agents shouldn’t be giving just because they get something in return. You should give because you earn your living from your community.

A few months ago, NAR highlighted several REALTORS® making heart-felt differences in their communities:

Bernice and Troy Helman, of Coldwell Banker REALTORS® in Terre Haute, Indiana, joined two dozen other business leaders who pledged to live on $4.57 a day for one week (thousands of Hoosiers live on that amount of money every day). It generated tons of local media coverage on the prevalence of hunger. She also launched the Grillin’ and Chillin’ picnic for local real estate pros, which raises $10,000 to $15,000 annually for the poor. As the 2011 fundraising chairs for the local United Way, the Helmans led the charity to a record year of donations — more than $1.8 million.

When Tina McDonough of RE/MAX Select Real Estate in Renton, Washington, lost her friend Michelle Brown to breast cancer in 2008, it touched her deeply. “I watched her 12-year-old daughter and her husband fall apart,” McDonough says. “I had to do something; so, I started a team to walk in her memory.” Today, it’s the top fundraising team for the Susan G. Komen organization in the country, raising $1.4 million. McDonough also includes the Komen logo on all of her real estate signs.

Joel Pratt of J.L. Pratt REALTORS® in Canton, Massachusetts, raises money and awareness for MatchingDonors.com, a non-profit that has saved more than 500 lives by matching kidney donors with recipients. Pratt says every life saved keeps the memory of Lynda, his beloved wife of nearly 25 years, alive. She died in 1998 after a 3-year battle with breast cancer.

Kristina Rhodes with F.C. Tucker Emge REALTORS® in Newburgh, Indiana, has helped make the dreams of more than 80 children come true with her support for the Make-A-Wish Foundation. When Rhodes learned of Emily Jones, an 11-year-old fighting an aggressive form of cancer with a dream of taking a Caribbean cruise, Kristina went into action. Sadly, Emily’s health never reached a safe level allowing for the trip so Rhodes brought the cruise to Emily by arranging a pontoon ride

on the Ohio River. “Emily taught me about what’s really important in life and helped me keep things in perspective,” Rhodes said.

So what’s the next step for you? Follow the acronym C.A.R.E. to get started today as a real estate agent who… well… cares:

C – Commit yourself to a cause. If I’ve said it once, I’ve said it a million times: The day you truly commit, your whole world changes.

A – Act on your commitment. The only way anything gets done is through action.

R – Reward yourself. Humans do things because there’s something in it for them. After you act, do something nice for yourself.

E – Enjoy the rewards. I promise that once you start giving back to a cause you care deeply about, you will enjoy your life (and your increased business) more.

Let me hear from you. Are you involved philanthropically in your community? If not, why not? Do you believe that if you were to give back to your community your business would grow? Please send any comments or questions you have to [email protected] or http://www.facebook.com/CorcoranCoaching.

Bob Corcoran is CEO of Corcoran Consulting & Coaching (www.corcorancoaching.com), an international consulting and coaching company which specializes in performance coaching and the implementation of sound business systems for residential REALTORS®, mortgage brokers and real estate companies. This article originally appeared in REAL Trends and reprinted with permission from REAL Trends. Copyright 2014

In giving we receive Give more. Get more.

T he Heart of Giving!

Home ownership matters to

our generation of members

because it represents their

business. But more than it being

about home ownership, it’s about a

dream – the American dream. It’s

about creating community, about

building families, building a home

and creating memories for a lifetime.

That’s why our REALTORS® often give

tirelessly of their time and resources,

and they do this with great passion.

COMMITTEESEvery committee at the Bakersfield

Association of REALTORS® serves in

a different capacity. Some members

are involved in raising money for the

American Cancer Society, some for

the Golden Empire Gleaners, others

for our Wounded Heroes, Habitat

for Humanity, and so much more.

It’s their passion, their heart which

culminates into a camaraderie like

never seen before and makes all their

giving worthwhile. REALTORS® come

together for one cause and

it’s always the same: giving back

to our community to help make it a

better place.

WHAT IS A VOLUNTEER?Wikipedia defines a ‘volunteer’ as

an altruistic activity intended to

promote good or improve the human

quality of life. In return, this activity

can produce a feeling of self-worth

and respect. Volunteering involves

no financial gain whatsoever, and

that’s what makes our members the

wonderful individuals they are–those

who always give. This is truly the

definition of a REALTOR®.

HOW TO BECOME A VOLUNTEER

If you would like to become a

volunteer on any of our committees,

just contact the appointed chair listed

in the following pages. You can also

call the Bakersfield Association of

REALTORS® office at 635-2300 to get

more information. You won’t

be disappointed.

One Person Can Make a Difference!Change happens in our community when we all come together as one

Heart of GivingThe

realtors® give back

We’re gearing up for 2015 as our committees are beginning to form. Make a commitment today and join any of them listed below. After all, it’s the heart of a REALTOR® that changes our community.

EDUCATEEDUCATIONServes members by providing, promoting and developing timely, high-quality educational opportunities for members. Provides courses that will assist members in maximizing their ability to conduct their individual businesses successfully. Director Liaison: Midge JimersonChair: Lisa BeltWatson Realty [email protected]

CULTURAL DIVERSITYPromotes the benefits of diversity and inclusiveness within our organization and community. Plans and promotes outreach activities and initiatives which address our multicultural community and real estate market. Provides education and best practices for members on how they can effectively work with our diverse populations.Director Liaison: Wayland Louie

Chair: Julie DomlaoMiramar International

— [email protected] Chair: Misty JefferiesChicago Title [email protected]

TECHNOLOGYExamines the role of technology in real estate, discusses new technologies and offers instructional

member workshops. Advises the Association about technological advances.Director Liaison: Derek SpragueChair: David KnoebFrontier Real Estate [email protected] Chair: Alan PerezKeller Williams [email protected]

COMMERCIAL INVESTMENTPlans and organizes monthly Commercial Investment meetings, including pitch sessions and educational speakers geared towards commercial and industrial real estate.Director Liaison: Bruce BarnhardChair: Still open Vice Chair: Still open

ENGAGEAFFILIATESAffiliate support and participation has always been a vital part of our Association’s membership experience.Director Liaison: Pam EppsChair: Michele Cooper Chevron Valley Credit Union

[email protected] Vice-Chair: Barbara WellsSan Joaquin Valley [email protected]: Mona CimentalProperty [email protected]

ATTENDANCE & RECEPTIONPromotes attendance at Association events. Encourages membership participation in programs and activities that enhance cooperation and harmony among all members. Assists in planning and arranging for special events.Director Liaison: Bill Redmond

Cultural Diversity

Affiliates

REALTORS Take Time to CareHeart of GivingThe

You too can make a difference in the lives of others…Fair Housing

®

YPN Softball12 BAKERSFIELD REALTOR® MAGAZINE

A T I M E T O M I X A N D M I N G L E W I T H C O L L E A G U E S2 0 1 5 C O M M I T T E E S R E A L T O R S ® G I V E B A C K E A C H A N D E V E R Y D A Y !

See our 2014 Giving Report on page 14

Chair: Kandie MillerKeller Williams [email protected]: Terri HarmonColdwell Banker Preferred, [email protected]

BROKERS’ FORUMProvides a forum for dissemination of information to brokers and sales managers. Fosters communication between Designated REALTORS® by setting regular, informal meetings for the purpose of sharing ideas. Provides input to the Board of Directors on industry policies and practices. Brokers and designated Managers only.Director Liaison: Kevin PallaChair: Saul BernalMiramar International [email protected]: Debbie BanducciRE/MAX [email protected]

MEMBERSHIP DEVELOPMENT/ORIENTATIONPromotes membership in the Association by presenting benefits of membership, encouraging participation, and seeking ways to enhance the value of membership. Plans and conducts orientation sessions for new members of the Association.Director Liaison: Brian TuttleChair: Brian TuttleColdwell Banker Preferred, [email protected]: Scott KnoebFrontier Real Estate [email protected]

THURSDAY BREWOrganizes and facilitates the monthly 1st Thursday Brew and Breakfast. Creates networking opportunities. Organizes/schedules video property pitches.

Director Liaison: Jacob MarquezChair: Ray BeasleyRE/MAX Golden [email protected]: Tim RobertsWatson Realty [email protected]

YOUNG PROFESSIONALS NETWORKFocused on building tomorrow’s leaders by being inclusive and proactively engaging our younger REALTOR® members. Helps members excel in their careers through leadership

opportunities, gaining industry knowledge, networking with their peers, and participating

in community activities.Director Liaison: Sheri AnthesChair: Jenny CameronMiramar International, [email protected]: Ashley WeaverKarpe Real Estate [email protected]

LEADGRIEVANCEAnalyzes complaints involving alleged violations of the Code of Ethics, membership duties or bylaws, and makes recommendations regarding disposition of said complaints. Chair: Roger MaganaGolden Valley Real Estate [email protected]: Bill MellEPCO & Associates, Inc. [email protected]

PROFESSIONAL STANDARDSPromotes and enforces the Code of Ethics of the National Association of REALTORS® and conducts ethics and arbitration hearings. *Note: Consists of REALTORS® with sufficient background to make informed and objective determinations.Chair: Angie TrigueiroTitan Real Estate Group, [email protected]: Mike SabaWatson Realty [email protected]

STRATEGIC PLANNING AND FINANCEThe committee coordinates the planning and budgeting activities of the Association. It is responsible for setting the long term direction for the Association by identifying critical issues. Director Liaison: Athena CollupChair: Jeanne RadsickScott Tobias Real [email protected]: Athena CollupMiramar International — Haggin [email protected]

ADVOCATER.GOV Creates a forum for members to engage in local, regional and national issues that affect our industry. Members meet to review local government policies, ordinances and programs that impact real estate transactions. They serve as advisors to the Board of Directors regarding the Association’s position on issues.Director Liaison: Athena CollupChair: Carol HelmMcKinzie Nielsen Real [email protected]

Vice-Chair: David GayScott Tobias Real [email protected]

SERVE HARVESTRELAY FOR LIFEREALTORS® Sharing the HarvestPlans and conducts various fundraising events throughout the year, providing food for Golden Empire Gleaners. Director Liaison: Theresa OlsonChair: Theresa OlsonRE/MAX [email protected]: Still open

GOLF TOURNAMENTPlans, promotes and coordinates the annual REALTOR® Golf Tournament. Brings together members in a relaxed setting and environment which promotes goodwill and fellowship. Proceeds benefit local organizations.Director Liaison: David KnoebChair: David KnoebFrontier Real Estate [email protected]: Michele CooperChevron Valley Credit [email protected]

CASINO NIGHTREALTORS® and the public gather for a night of Las Vegas in Bakersfield. It’s a night of high rolling gambling fun. Proceeds benefit The Golden Empire GleanersDirector Liaison: Midge JimersonChair: Still openVice Chair: Still open

EQUAL OPPORTUNITYSensitizes the membership to the importance and necessity of equal opportunity in housing. Forms partnerships with other organizations to promote fair housing opportunities, and coordinates the annual Fair Housing Arts Contest for grades K-12.Director Liaison: David GayChair: Cheri RomeroMiramar International, [email protected]: Lisa HookProspect [email protected]

Relay Wine Tasting

YPN Softball

Faiur Housing

Arts Contest

A T I M E T O M I X A N D M I N G L E W I T H C O L L E A G U E SR E A L T O R S ® G I V E B A C K E A C H A N D E V E R Y D A Y !

YPN Softball

COMMUNITY 2014 GIVING REPORT(SO FAR)YPN Softball TournamentBenefiting the H.E.A.R.T.S. Connection of Kern CountyDollars Raised: $2453.90Total Hours: 100

Community Spiritn Fair in the Park Total Hours: 28n Sally’s Place Dollars spent: $1,050 (to purchase food) Total Hours: 252.5

52nd Annual Golf Tournament & Helicopter Golf Ball Drop (upcoming)Benefiting the Wounded Heroes Fund and Habitat for Humanity Estimated dollars to be raised: $45,000 Last year raised: $34,199.87 Total Hours (to date): 70

Fair Housingn Arts Contest Dollars raised: $3,365 (Donated $1,600 in gift cards to participating teachers) Total Hours: 139

Harvestn Casino Night Dollars Raised: $4,650.22 Total Hours: 44n Relay for Life Team Bringing Home the Cure. Came in 3rd place out of 370 teams. Dollars Raised: $48,121.36 Total Hours: 267n Hot August Nights Dollars Raised: $1,394.50 Total Hours: 19

AffiliateCommitteen Woolgrowers Dollars Raised: $385.00 Total Hours: 110

TOTAL HOURS: 931.5ASSOCIATION GRAND TOTAL:$60,36998**Total figures above do not include the Golf Tournament

Other Community Involvement SCHOLARSHIP TRUST FUNDScholarships are available for qualified students from a Kern County high school, community college or university. Eight areastudents were selected to receivefunds in 2014. Total $4,750 Hours 5

Year-to-date Activitiesn Mill Creek’s 2014 Faire in the Park - $1,000

n 2014 Newspapers in Education - $250

n Bakersfield Blaze YPN Night

n JJ’s Legacy Golf Tournament – Bid Sheet Sponsor of $1,000

n Downtown Business Association – $1,500 for hosting of DBA Mixer (additional costs for food and beverages)

n Kern Economic Development Corporation - $1,500

n Kern Economic Summit Sponsorship. Cost of Tickets for attendees - $1,000

n Bakersfield Chamber of Commerce – $2,200

Sponsor Beautiful Bakersfield Awards

n Optimal Hospice – $420 Funds donated from the sale of Inaugural Centerpieces

n Bakersfield Breakfast Rotary - $500 for 1,000 Flags Memorial Day

n Wreaths Across America - $500 Bakersfield Wreath Project

n Kern County Sheriff’s Reserve - $125 Rodeo Tickets

n Salvation Army - $100 Annual Tri-Tip Fundraiser Tickets

n Greater Bakersfield Chamber of Commerce - $440 Chamber Palooza Fundraiser Tickets

n Downtown Business Association - $200 State of Downtown Breakfast Tickets

Association Membershipsn Downtown Business Association

n Kern county Hispanic Chamber of Commerce

n Greater Bakersfield Chamber of Commerce

n Women’s Council of REALTORS®

n Rotary

n Better Business Bureau

Upcoming Activitiesn Exchange Club of Bakersfield

n Bakersfield Condors Teddy Bear Toss

n American Lung Association


R E A L T O R S ® G I V E B A C K I T ’ S I N T H E N U M B E R S


OUR STANDARD OF PROFESIONALISM

For the REALTOR’S® Code of Ethics to remain vital and relevant to each of us, it should be frequently reviewed.

Reviewing the Code will ensure that all REALTORS® are conversant with the Code’s

obligation, which is our ultimate promise of performance and professionalism. For the Code to remain up to date, it must be reviewed constantly in light of changing practices, business models, consumer expectations,

and technologies. The procedures from which the Code is taught and enforced must also be upgraded and enhanced.

UNDERSTANDING THE CODE OF ETHICSAs a real estate broker, you will have certain expectations of how your agents should behave. The Code is only effective if your agents understand it. Understanding the Code of Ethics is important as it provides clear instructions about what agents can or can’t do.

Knowing why we have a Code of Ethics…Who must comply with it…What happens if the Code is violated…What our responsibility is in terms of reporting misconduct…are just some of the understandings that all agents should have in an awareness of the Code of Ethics.

The REALTOR’S® Code of Ethics sets us apart from all other real estate licensees. Whether or not a client chooses to do business with a REALTOR®, our decision to work with the public signifies that there

will be the highest level of performance and dedication in the transaction.

IMPLEMENTATION AND TRAININGImplementing the Code of Ethics in the office involves communicating and training to ensure everyone understands the Code of Ethics. The Code is best practiced and promoted by the Broker who leads the way for agents. The training can be delivered in a format which allows agents to work through topics at their own pace.

To assist members and local associations in training, the NAR developed two on-line ethics training courses--one for new member orientation and the other for existing REALTOR® members. During orientation, new members receive Code of Ethics training as a requirement for membership. The NAR course has been modified to now include an option for commercial-specific content/case studies.

APPLICATION OF THE CODE OF ETHICSIt helps to get feedback from agents. Give examples and role-play difficult selling situations and how they should be handled. Ask questions such as “What does ethics mean to you? How effectively does our

Joe Newton

Our promise…®

Continued on page 30

2014 OMBUDSMAN REPORT (JULY - AUGUST)

n 118 calls were received by our Ombudsman

n 60 calls were grievance/ethics complaints against agents that were resolved

n 2 grievance/ethics packages mailed out to complaining party

n 1 arbitration packet mailed out to complaining parties regarding a case that could not be resloved

n 37 calls requesting information on real estate procedures

n 5 calls requesting information on deposits

n 1 call of complaints against a non-association member

n 4 anonymous calls

n 3 cases referred to Association mediation

n 5 Tehachapi calls

n 536 Year-to-date total


The 2014 Marketing and

Communications plan focuses on

continuing to build a positive public

image of our industry and our

members. Our values and our brand

are actively communicated through

monthly ads in the Bakersfield

Californian, Bakersfield

Life Magazine and Kern

Business Journal. The

messages are crafted so that they

represent who we are and reflect

our values.

In addition to this valuable

publicity, the Board of Directors has

proactively created new programs

and partnerships that demonstrate

our commitment to our community.

These help promote our members

and the real estate profession.

WE PROMOTE

YOUWe market the REALTOR®

Brand and home ownership.

MEMBER BENEFIT

There are moments in life that cause us

to hesitate. Selling your home

should not be one of them!

If you’re thinking about selling

your home, don’t hesitate. The

combination of low interest rates

for home buyers and a shortage

of homes for sale in many areas

of the country indicate that now

may be the right time to sell.

When you’re ready, be sure to

contact a real estate agent who

is a REALTOR®.

REALTORS® have up-to-date

information on market conditions

in your area and can show you

options that best fit your situation.

v w w w. f a c e b o o k . c o m / b a k e r s f i e l d r e a l t o r v w w w. t w i t t e r . c o m / b k s f l d r e a l t o r s

member benefits

Over time, buying your

home has proven to be

a sound decision. Studies show

that home ownership has a

significant positive impact on

educational achievement,

civic participation, health

and well-being, and your

overall quality of life. That’s

why, for more than 100 years,

REALTORS® have helped

people find their piece of

the American Dream.

To find out how home

ownership can benefit you, talk

to an agent who is a REALTOR®,

a member of the National

Association of REALTORS®. Find

your extraordinary REALTOR®

at realtor.com

At realtor.com you’ll also find

useful tips, mortgage advice,

and so much more. Our

website is updated every 15

minutes with accurate and

up-to-date information, so

don’t let those big decisions

hinder you from owning your

dream home.

Visit realtor.com today!

Some lessons leave an impression

that lasts a lifetime.

2300 Bahamas Drive

Bakersfield, CA 93309

v bakersfieldrealtor.com

v www.facebook.com/bakersfieldrealtor

v www.twitter.com/bksfldrealtors

®®

®

As Champions of Home, California

REALTORS® are optimists. Helpers.

Explorers of neighborhoods and friends

of the community. It’s our job to help

with the piles of paperwork, the

mind-numbing details and intimidating

issues associated with real estate.

HERE’S HOW WE CAN HELP:

n REALTORS® can help you wade

through the cumbersome and often

complicated paperwork.

n REALTORS® can tap into the latest

technologies serving the housing

industry today.

n A REALTOR® can assist with the

critical negotiations included in every

real estate transaction.

n REALTORS® can assist with the

coordination of the home-inspection.

n If you’re selling a home, your

REALTOR® can save you time and

money by tapping into market data

and reports to help you determine a

realistic selling price. If you are a seller,

your REALTOR’S® role may include

negotiating a sale price that will

help with a buyer’s closing costs or

other expenses.

So, whether buying or selling a home,

count on a REALTOR®. We help millions

of Californians close on their dreams

everyday.

WE’RE MORE THAN JUST REALTORS®

2300 Bahamas Drive


v bakersfieldrealtor.com

v www.facebook.com/bakersfieldrealtor

v www.twitter.com/bksfldrealtors

HONORING OUR NATION’S

ON MEMORIAL DAY

2 3 0 0 B a h a m a s D r. v w w w. b a k e r s f i e l d r e a l t o r . c o m v w w w. f a c e b o o k . c o m / b a k e r s f i e l d r e a l t o r v w w w. t w i t t e r . c o m / b k s f l d r e a l t o r s

HEROES... to them we have a solemn obligation — Admiral Chester W. Nimitz

f a c e b o o k . c o m / b a k e r s f i e l d r e a l t o r n t w i t t e r . c o m / b k s f l d r e a l t o r s

bakersfieldrealtor.com

You can

have the

American

Dream

of home

ownership!

Find a REALTOR®

Today!

Find a REALTOR® who can help you

turn your dream into a reality.

Don’t get lost and confused in

regulation, paperwork and the whole

process of buying a home. Realtors®

are champions of home and we are

here to help you!

Before hiring a REALTOR® always look

for the REALTOR® brand, because they

are members of the National Association

of REALTORS®, backed by over a

million REALTORS® and over 100 years

of experience.

You are hiring a professional who lives

by a Code of Ethics and looking out for

your best interest. We’re prepared to

answer your questions, show you options

and guide you to your new home.

Looking to buy or sell a home?

There’s only one place you can trust…

realtor.com

realtor.com realtor.com

®

®When accuracy and up-to-date

information matter, visit realtor.com

Making big decisions on a

home? realtor.com is with you

every step of the way:

n realtor.com site updated

every 15 minutes

n 4.4 million Homes for Sale

n 418,000 Rental Properties

n Mortgage advice

n Tips on buying and selling

a home

n Useful real estate apps

and so much more!

realtor.com — the only

resource you’ll ever need to

buy or sell a home!

®

®

®

v www.bakersf ie ldrealtor.com v www.facebook.com/bakersf ie ldrealtor v www.twit ter.com/bksf ldrealtors

YPN IS HOSTING THE BAKERSFIELD

BLAZE GAMEJoin us for an evening

of fun with friends

and family!

T H U R S D AY, J U N E 2 6T H

MIXERPRE-GAME

5:45-6:45

WHERE SAM LYNN BALLPARK

$5TICKETS

AT THE

ASSOCIATIONGAME7:45PM

BAKERSFIELD BLAZE VS STOCKTON PORTS

Game Time Mixer

G E T Y O U R T I C K E T S N O W ! C A L L C O D Y A T 6 3 5 - 2 3 0 0 F O R M O R E I N F O R M A T I O N

$1

5:45-8:45

FORBEER

$5Get your

tickets at the

Association

bakersfieldrealtor.com

You can

have the

American

Dream

of home

ownership!

Find a REALTOR®

Today!

Find a REALTOR® who can help

you turn your dream into a

reality. Don’t get lost and

confused in regulation, paperwork

and the whole process of buying a

home. Realtors® are champions of

home and we are here to help you!

Before hiring a REALTOR® always

look for the REALTOR® brand,

because they are members of the

National Association of REALTORS®,

backed by over one million

REALTORS® and over 100 years

of experience.

You are hiring a professional who

lives by a Code of Ethics and

looking out for your best interest.

We’re prepared to answer your

questions, show you options and

guide you to your new home. Call

us now to find a REALTOR® today!

2300 Bahamas Drive


661.635.2300

b a k e r s f i e l d r e a l t o r . c o m n f a c e b o o k . c o m / b a k e r s f i e l d r e a l t o r n t w i t t e r . c o m / b k s f l d r e a l t o r s

v w w w . f a c e b o o k . c o m / b a k e r s f i e l d r e a l t o r v w w w . t w i t t e r . c o m / b k s f l d r e a l t o r s

There’s a reason

homeownership

is the foundation

of the American

Dream.

Over time, owning your

home has proven to

be a good decision.

And while lately the

economy has presented

some challenges, it

has also helped us

focus on what matters

most. It’s reminded us

that home is where

we make memories,

build our future and

feel comfortable and

secure. When you’re

ready, a REALTOR®,

a member of the

National Association of

REALTORS®, can help

you find the home that’s

right for you. REALTORS®

are prepared — to

answer your questions,

show you options and

guide you home.

Looking to buy or sell a home?

There’s only one place you can trust…

realtor.com®

®When accuracy and up-to-date

information matter, visit realtor.com

Making big decisions on a

home? realtor.com is with

you every step of the way:

n realtor.com site updated

every 15 minutes

n 4.4 million Homes for Sale

n 418,000 Rental Properties

n Mortgage advice

n Tips on buying

and selling a home

n Useful real estate apps

and so much more!

realtor.com — the only

resource you’ll ever need

to buy or sell a home!

®

®

®

v www.bakersf ie ldrealtor.com v www.facebook.com/bakersf ie ldrealtor v www.twit ter.com/bksf ldrealtors

IMPROVING PUBLIC AWARENESS WHILE WORKING

SIDE-BY-SIDE WITH OUR COMMUNITY

CONGRATULATIONS TO OUR NEW REALTORS® JULY: Joleta Fay Arias — Mission Real Estate, Katie Bernal — Coldwell Banker, Coffee, Shawn Byrom — People Realty, Linda Chambers — Scott Tobias Real Estate, Louis Chiapparelli — Tholco Real Estate Group, Alyssa Elliot — RE/MAX Golden Empire, Jessyca Espinoza — Bridget Cunningham R.E., Isisi Fanous-Sterling — Changing Places R.E., Marco Garay — Bahena Real Estate Group, Camille Grider — Walters & Associates, Steve Kennelley — RE/MAX Golden Empire, Kala Knox — Gould Auction & Realty Co., Phillip La Pointe — Real Estate eBrokers Inc., Lynn Larson — Keller Williams Realty, Merlie Mesar — Tholco Real Estate Group, Jose Perez — Executive Realty & Inv., Jesse Pric — RE/MAX Magic, Stacey Robles — Coldwell Banker, Ming, Samuel Searson — Miramar Int., Downtown, Diana Sparks — Real Estate eBrokers, Pantea Tahoori — Coldwell Banker, Ming, Jennifer Tillmann — Help-U-Sell Bakersfield Equity, Joseph Titus — Cal State Realty Services

AUGUST: Rose Marie Moreland — Fortune Real Estate Anthony Brown — Miramar International - Haggin OaksTina Hollins — Soper Homes Realty Eddie Resendez — Scott Tobias Real EstateSara Lynn Abrams — Vintage Real Estate Anthony Ausbie — Homestead Real Estate Patricia Fonesca — Coldwell Banker Preferred - Ming Terri Harmon — Coldwell Banker Preferred - Ming Dima Shahin — Watson RealtyJesus Villanueva — Alliance Investments Real Estate Danielle Windes —Vintage Real Estate

Welcome, New Members!

Your journey as a REALTOR® has just begun in making a positive impact in the lives of families in our community

realtors® JUlY

realtors® aUgUst

SUCCESS

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Some of our leaders who gathered for a mid-year assessment

A T I M E T O M I X A N D M I N G L E W I T H C O L L E A G U E SR E A L T O R ® S N A P S H O T S P H O T O S C A P T U R I N G M O M E N T S , M E M O R I E S A N D R E L A T I O N S H I P S

Water issues addressed by Steve Collup & Jeevan Muhar

A moment of giving as our YPNs present a check to the H.E.A.R.T.S Connection of Kern County

One of our favorite fundraisers, Hot August Nights, which is all about family, friends and peers coming together for an evening of fun!


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Snapshot of our members with David Valadeo who spoke about the political atmosphere in Sacramento

A T I M E T O M I X A N D M I N G L E W I T H C O L L E A G U E SP H O T O S C A P T U R I N G M O M E N T S , M E M O R I E S A N D R E L A T I O N S H I P S

Always a great time at our Woolgrower’s Luncheons

A moment of giving as our YPNs present a check to the H.E.A.R.T.S Connection of Kern County 19BAKERSFIELD REALTOR® MAGAZINE

Over $2,000 raised from our YPN Softball Tournament donated

to the H.E.A.R.T.S. Connection of Kern County. MEMBERS GIVING BACK


get goingAll New Residential Purchase Agreement (RPA) Form is Coming!

Y O U C A N ’ T A F F O R D T O M I S S T H I S C O U R S E , R S V P C I N D Y N O W AT 6 3 5 . 2 3 0 0 !

When: September 23rdTime: 9am - 1pm

RSVP: [email protected]

Location: DoubleTree Hotel

Credits: 4 hours of CE Credits

Cost: Only $30Bakersfield Association of REALTOR® Members$75 — Other AttendeesThe true cost of the class is $59 for each member. With Board approval, the Association is covering the additional $29 cost for each Bakersfield Association of REALTORS® member attending the class.

GOV HUTCHINSON will go over the new form step-by-step, line-by-line, so don’t miss this in-depth class!

ENSURE YOU’RE UP-TO-DATE ON ALL THE 2014 CHANGES FOR BOTH YOU AND YOUR CLIENTS. The RPA has been completely overhauled to meet the

needs of California REALTORS®. Familiarize yourself

with all the 2014 changes to better serve and protect

yourself and your clients. Detailed instruction to

properly complete and use the RPA form in all of

your transactions.

September 23 | 9am - 1pm | DoubleTree Hotel

get educatedCancellations must be made by Sept. 22nd at noon or you will be charged a

$75 cancellation fee


We are fortunate at the Bakersfield Association of REALTORS® to have many dependable, reliable,

and committed volunteers to so many extraordinary causes. It is a privilege working with wonderful people who have special and exceptional skills to share with our community.

The possibilities are endless when it comes to the giving of your time. Public service is one opportunity that I would like to highlight. Serving on an elected or appointed office, commission, board or committee can be a remarkable way to volunteer your time while taking part in critical decision making for the masses.

While deadlines have come and gone to file as a candidate for elected office during the current election cycle, there are a vast number of boards, commissions, and committees that have vacancies throughout the state, county and the city. Believe it or not, there are hundreds of vacancies our elected officials (like the Governor) are challenged to fill.

Boards, committees, and commissions often serve in an advisory capacity to various state agencies, city bureaus and county agencies. Some also hear appeals, provide expertise, advocate, receive public concerns, or establish, review and enforce policies and regulations. Appointments are approved by the Bakersfield City Council, Kern County Board of Supervisors or the Governor after applications and recommendations are submitted.

Why should you consider public

service? Public servants have a paramount opportunity to become directly involved in the process of government. They make real decisions and recommendations that influence the lives and businesses of those within our community each and every day. From fair boards to local cemetery committees, people like you are needed to bring diversity, experience and knowledge to the table. Public service is also a way you can add people to your circle of influence and gain opportunities to build relationships.

I would like to highlight an up and coming member that you are sure to see more of – Scott Knoeb. After attending Legislative Day activities in Sacramento earlier this year, Knoeb

developed a great deal of passion for the public service arena. He has recently filed an application requesting an appointment by the Kern County Board of Supervisors to the Heritage Commission. We are happy to

announce that he will serve on the Heritage Commission. His efforts are inspiring.

Scott has volunteered and served on several committees at the Bakersfield Association of REALTORS® for the past 6 years. In addition, Knoeb is currently volunteering his time to educate members on the importance of the REALTOR® Action Fund (RAF), which raises money to advance the goals of our REALTOR® political action committees (PACs) at the local, state, and federal levels of government. One of the most important services that organized real estate provides is representation in the halls of government.

Knoeb also spends a notable amount of his time volunteering for organizations such as the Wounded Heroes Fund, American Red Cross and the Ronald McDonald House Advisory Committee. We appreciate the work that Scott does and for the time he so graciously donates. Knoeb is making a difference in our community.

Become directly involved with the process of government…

Volunteer for Public ServiceKim Schaefer GOVERNMENTAFFAIRSDIRECTOR

If you are interested in seeking an appointment to serve on a local or state board, commission, and/or committee, please contact Kim Schaefer for additional information. Kim can be reached at 661.635.2306.

Scott Knoeb

THE HEART OF GIVING — REALTORS® GIVE BACK TO THE COMMUNITY


OUTDOOR HOME UPGRADES YOU CAN’T BEATdesign for living

Patio Pavers

ANDREA NORDSTROM CAUGHEY | NAR

There are so many options on the market for patio pavers; it can be hard to choose. So we’ve done the research to help you

make the right choice for your home.

BrickBrick pavers are classic. They’ve got lots of character, and you can explore your creative chops by setting them in intricate patterns. Thinner than typical “builder bricks” used on home siding, they’re made to hold up

under heavy foot traffic.Brick pavers come in a variety of shapes,

sizes, colors, and finishes and can look old or new. Because they’re smaller than other pavers, they take a while to put into place, and installation costs can be higher.

You can do the job yourself for $3 to $5 per square foot. You’ll need to rent a brick saw — a heavy table-mounted saw that makes cutting masonry a snap. Don’t forget: You’ll need to figure out a way to get the

brick saw to your house.For a professionally-installed brick patio,

you’ll pay $12-$18 per square foot.

ConcreteConcrete can be finished off in lots of imaginative ways — brushed, acid washed, scored, and stamped — and can come in lots of different colors. Its long lifespan and relatively inexpensive installation make it a popular choice.

Deck Makeover Projects Under $300JOHN RIHA | NAR

Want to upgrade your deck but need to watch your budget? Here are 5 easy deck makeover ideas – many well under $300.1. Add Solar Lighting. If you’d like your wood deck to come alive when the sun goes down, add solar lighting. Solar lights don’t need an on/off switch – they

light up when it gets dark, and then fade away 4-6 hours later. You won’t have to plug them in or wire anything either. Their solar-charged batteries are renewed every day, and the lights are built to withstand all kinds of weather. 2. Install a Stone Landing at the Foot of Your Deck Stairs. Dress up the transition from your deck to your yard with a little hardscaping – a stone landing at the bottom of your deck

stairs. Stones are a natural complement to wood decks, and they’ll help prevent mud from forming where there’s heavy foot traffic. 3. Put Up a Privacy Screen. Whether you’re relaxing alone ‘au naturel’ or entertaining friends, a little home privacy is always welcome. You can add some vertical supports and fill in a variety of cool screening materials that are as nice for your neighbors to look at 5

Your Guide to Choosing


OUTDOOR HOME UPGRADES YOU CAN’T BEATConcrete PaversConcrete pavers offer an embarrassment of riches. There are shapes, sizes, textures, and colors galore. Some are plain; some look like real stone; others have intricate patterns embossed on their surfaces. They’re readily available at home improvement centers and are well-suited to DIY patio projects.

Interlocking concrete pavers have tabs and slots so they fit together like pieces of a very simple puzzle. They’re fairly inexpensive, require minimal maintenance, and install quickly.

Rubber TilesRubber tiles are made from recycled tires. They’re designed to go over any surface, and their light weight means you can use them on decks. They look like concrete tiles, with finishes that resemble brick and terra cotta. They’re fairly new on the market, so the jury is still out on how they perform over time.

Rubber tiles are strictly a DIY material, and they snap together with connector clips. They’re good for quickly covering up old, cracked, worn patio surfaces. You’ll pay $3-$5 per square foot.

Flagstone, Slate and MarbleAlmost any stone can work as a paver, but most are sandstone, limestone, slate, or granite. The materials you select will be especially cost-efficient if they come from locally-operated quarries. Check your local stone supplier before looking at national home improvement chains.

Stone pavers are cut into modular shapes; 6-by-12, 12-by-12, and 18-by-18-inch sizes are standard. Uncut pavers have rough, irregular edges and come in various sizes.

When it comes to installing uncut stone, an experienced pro works quickly and is your best bet for a good-looking patio with even spaces between stones.

Pro installation is $12-$28 per sq. ft., depending on the stone you choose.

Decomposed Granite and Pebble SurfacesDecomposed granite patio pavers make for a crunchy surface underfoot.

Decomposed granite is made up of very small pieces of granite, ranging in size from ¼-inch to the size of sand. It’s an affordable way to go, and some folks really love the slightly crunchy texture underfoot as well as the way rain disappears — no puddles!

You’ll probably have to refresh and replenish the granite now and then, as the surface can erode with time, so there’s some preventative maintenance involved. Figure about $1 per sq. ft. every three years for upkeep.

Also, decomposed granite isn’t solid and furniture legs tend to sink into the stones. Adding stabilizers that help bind particles together can strengthen the surface.

Cost: $1.50 per sq. ft. without stabilizers, $2 per sq. ft. with stabilizers.

Recycled Materials Finding Your Own Recycled Materials — Salvaged materials can be put to good use on a patio.

Like the idea of upcycling? A patio is a good way to reuse old building materials, and it’s a cost-effective and eco-friendly alternative to new materials. Plus, you’ll be building a one-of-a-kind creation. Tip: Look for materials that provide uniform thickness.

Cast-off concrete sections from a neighbor’s old driveway or sidewalk.

Check nearby construction sites for old materials — be sure to ask permission before hauling anything away.

Know of a building scheduled for demolition? See if there’s any old brick or stone that is going to be discarded.

Although the materials are usually free, it’s a good idea to enlist some strong-backed helpers and the use of a pick-up truck. For a typical 12-by-12-foot patio, you’ll save $500-$800 versus that on new pavers. Spend some of that on a patio party for your helpers.

Mixing Materials Combining materials makes for a customized look for your patio.

Remember, you’re not stuck with one type of patio paver. Combining different materials — such as brick together with concrete, or stone with rock trim, can create a cool, customized look.

Southern California designer Chris Fenmore notes, “Too much hardscape can be tedious. I often like to use 4-inch troughs separating masonry from concrete, which can be filled with gravel, beach rocks, or ground cover. They provide a bit of relief from the hardscape and nice detail, adding to the custom look of the yard.”

Getting on BaseChoosing paving materials begins with a basic: the base or foundation. The base supports your pavers, and it’s got to be firm, strong, and designed to stand up to years of wear and weather. A poorly-installed base leads to shifting and settling that’ll crack concrete and make your patio pavers look like choppy seas.

A sand-and-gravel base is a good DIY project; leave a concrete slab base to the pros.

A gravel and sand base is a simple foundation that lets you “dry set” pavers — you put the pavers on top of the base, then sweep fine sand into the joints to hold them there. Building a gravel-and-sand base is an easy (but time-consuming) DIY project. You’ll pay $2-$3 per sq. ft. for a DIY job. If you’d rather have a pro do the work, figure $3-$5 per square foot.

as they are for you.4. Paint a Faux Floor Rug on Your Decking. Punch up a boring old deck with a faux rug. This is a fairly low-cost project with a big wow factor, and one you can share making with your (well-behaved) kids. It works best on a newly-cleaned deck (see below).5. Wash and Refinish Your Wood Decking. The ultimate deck

makeover is none other than a good cleaning. Applying a coat of deck sealant afterwards ensures your wood decking looks great and will last for decades.How-to: Scrubbing with a good cleaning solution and rinsing with a garden hose is more foolproof than scouring your decking with a power washer that may damage the surface of the wood.

VERL WORKMAN | REAL TRENDS

My father served in the U.S. Marine Corps and I learned as a small child that there’s no such thing

as an ex-Marine. He’d wake up all seven of his kids in the early morning by yelling “Reveille” and we’d all march like little soldiers upstairs to eat breakfast together.

He was also a high school history teacher, and one of his proudest accomplishments that he talked about for years was helping one of his advanced placement (AP) classes win a national competition in Washington, D.C.

I remember telling him he was lucky to have all the smart kids from his AP classes to compete. He paused and looked me straight in the eyes, raising his left eyebrow – a facial expression that cued I was about to receive a life lesson. He said, “Son, I work with some of the smartest kids, but I choose to work with the kids with the best attitudes. It doesn’t matter how smart you are if you don’t have a good attitude.”

Sure enough, it’s something I’ve kept dear to my heart and it’s one of my favorite memories of my father.

Why am I sharing this with you? Well, in this challenging real estate market, you might find yourself with an attitude which could use some polish. Let’s start with the fact that, no matter what difficult situation you find yourself in, attitude is a choice; and, it’s in

your control. The only one who can give you a good attitude is you. So that means the most important choice you can make today is to keep a positive attitude and take action when others are whining and looking for excuses to explain their failures.

There are enormous opportunities in today’s market. Sure, it may not be your favorite type of business and it may not be the most fun, but if you have the right attitude, not only can you make money, but you can actually thrive.

Here are a few simple things you can do each day to add some shine to your attitude:n Get up early. Getting up and walking in the morning for 20 minutes is a great way to start the day. You’ll be surprised by what a quick walk in the brisk morning air will do for your mind.

n Dress for success. Researchers have proven that those who dress better feel better. This is an easy thing to do to improve your attitude – even before you step out of your front door.

n Surround yourself with positive people. If you’re hanging around friends or co-workers who are negative, it’s tough to see the positive. Negativity can spread like the flu so steer clear of Negative Nellies.

n Hire a coach. Sometimes you can get so down that you simply can’t see the light at the end of the tunnel. That’s when you need someone else to come in and lead you through the darkness. Someone who can give you direction and guidance and hold you accountable to do the right things in your business.

I’ll leave you with one more story about my dad: The first time I visited his classroom I saw a sign above his desk that simply read: “Attitude is more important than aptitude.” To this day I believe that simple quote has made a great impact on my life and career and I hope it helps you, too.

Let me hear from you. Have you stopped to gauge your attitude lately? If you did, what did you find? Are there areas where you could improve your attitude about your work and personal life? If you could do one thing today that would help you improve your attitude, what would that be? Please send any comments or questions to [email protected] or http://www.facebook.com/CorcoranCoaching.

Verl Workman is President of Corcoran Consulting & Coaching (www.corcorancoaching.com/programs, 800-957-8353), an international consulting and coaching company which specializes in performance coaching.This article originally appeared in REAL Trends and is reprinted with permission from REAL Trends. Copyright 2014

A Hop, Skip and a Jump to a Winning Attitude



joins us with some of their Heavy Hitters

RSVP [email protected] or call 635-2300

Friday, September 19th, 8amBY HOWDY MILLER, TICOR TITLE

Bakersfield Bakersfield Association of REALTORS® Commercial Investment Committee hesitantly presents “The Patch”.

No! Not the weed patch, no! Not the cotton patch, no! Not the oil patch, no! Not the brae patch – but the carrot patch!!! Yes! Bugs Bunny (Tony Leggio), Br’er Rabbit (Steve Debranch) and Farmer John (Bruce Davis) of bacon fame will sing and dance into our hearts and explain how carrots turn into homes. What?

We live in a county which claims to have the two largest carrot processors in the world! Not the city, not the county, not the state, not

the nation BUTTHEWORLD! (Notice all one word!)

The two words that explain this all:

Bolthouse/Grimmway!

Bolthouse Properties, not to be confused

with Bolthouse Farms (a Campbell’s Soup

subsidiary) but coming out of Bolthouse

Farms (Confused? So am I!), is currently

“King of the Hill”.

What, you ask, is King of the Hill? Well,

it’s not East Hills Mall. It’s not Tejon Plaza

Outlet Center. It’s not even Castle & Cooke

(although you’re getting warm). It’s bigger! It’s

better! It’s very secret (kind of )!

This type of talent doesn’t show up on our

doorstep very often! Surprisingly more often

than one would think! We do live in a very

unique and interesting community!If you miss one of our monthly meetings,

don’t miss this one! These are pros! They will rock your boat! And even possibly make your $$$YEAR$$$.

As always, third Friday in September (the 19th), Bahamas office, 8 am, coffee and pastries. Obviously, carrot juice and the best of the best! Please contact Claudia at 635-2300 for your reservation.

Later, Howdy!

Sponsored by: Jeff Aguilera

E D U C A T I O N A N D N E T W O R K I N G A L L I N O N E

Stephan DeBranchSenior Vice President

of Development

Anthony LeggioPresident

Bruce DavisVice President

of Development


BY BOB BILL | REAL TRENDS TECH DIVISION

Do customers trust online ratings and reviews?Online ratings sites are becoming

an important part of the customer experience. In my own experience, not a week goes by where I don’t read and use online ratings to help make a decision on a restaurant, hotel or product. The question is: How important are online reviews and ratings in real estate?

Customer Ratings ResearchGiven the prevalence of online reviews and the role they seem to play in our everyday decision-making, I thought it would be valuable to understand if consumers trust these reviews.

There have been several research projects on this topic, but I found a recent (July 2013) study done by the research company Maritz Research of most interest. Here are a few nuggets from the study:n One in four survey respondents said review site information is unfair, with the remaining 75% who thought the information presented on rating sites is fair.n At present, it seems that younger people (25-34) are overrepresented in using

and viewing rating sites.n Customers are

getting reviews from all sorts of places on the Internet, thus

reducing the need for dedicated review sites. When you get down to it, a surprisingly low

percentage of customers read reviews and fewer post reviews to these sites.

Real Estate Agent Rating Sites

Are Here to StayI would put agent-rating sites into

one of three categories:1. Dedicated review sites.

These are sites like Yelp which focus on customer reviews in different topics.2. Real estate review sites. Sites such as Zillow

and Trulia are in this category. These sites gather customer reviews but enhance the experience with relevant information.

3. Review aggregators. These sites don’t create original review content but gather them from various sources and create a distribution channel.

Sample Real Estate Agent Rating SitesThere is a proliferation of real estate agent–rating sites. Many of these sites are just aggregators of agent ratings but don’t create original ratings. Here is limited list:

n Zillow.com—Zillow has more than 680,000 agent reviews on its websiten Trulia.com—Trulia combines customer recommendations with an agent’s experience, number of homes he or she has sold, with his or her own blog

n Yelp.com—Yelp has more than 57 million customer reviews worldwide.

n Angieslist.com

n Stik.com

n Zufog.com

n Reach150.com

n RealEstateRatingz.com

n Homethinking.com

n IncredibleAgents.com

n NeighborCity.com

n Redfin.com

n Yahoo.com

n Houston Association of Realtors® – Har.comn TopAgentsRanked.com

This article originally appeared in REAL Trends Tech Touch and is reprinted with permission from REAL Trends. Copyright 2014

AGENT RATINGS H H H H

AND REVIEWSThe Potential Impact

Agent Rating

H H H H


realtor safetY

NATIONAL ASSOCIATION OF REALTORS®

If you think you’re not at risk, think again. These real estate professionals found themselves in

uncomfortable situations and reveal what they do now to avoid risk.

PARTNER UP FOR OPEN HOUSES“I never do open houses alone. Recently while doing an open house, I was locking up and a woman came to the door five minutes after closing time. She had parked in the street and walked down the long driveway.

“I let her in, and she immediately looked at areas you would expect an alarm system to be. My partner was upstairs, and she was not aware of his presence. Her phone rang, she answered it in a foreign language, and immediately I heard the back door being rattled as it was double-locked. A man was attempting to enter.

“My partner appeared at the top of the stairs and the woman must have told the man at the back door that I was not alone. The man ran to the car and moved it down the road. The woman exited through the garage.

“I think making sure all doors are locked after each looker was what saved me from being robbed or worse — and definitely never doing open houses alone.”

— Debra Cahill, RE/MAX Landmark, Stoughton, Mass.

MAKE UP AN EXCUSE TO LEAVE“I had a client a few years ago who was an older eccentric gentleman who wanted to buy another home as an investment. I would meet him at the various properties, instead of picking him up, at his request. After about three months, he finally wanted to write an offer and asked me to come to his home to handle the paperwork.

“I did have some apprehensions and told my husband and a friend where I was going and gave them all the buyer’s information, name, address, phone number, and license plate information.

“When I entered his home and sat down, my eyes immediately gravitated to the fireplace mantel. On the mantel were beautifully framed pictures of three female real estate agents that work in the area.

“I realized that the pictures were cut from the local real estate guide magazine. I also knew the agents and would bet they were not related to him or interested in him.

“I immediately said: ‘I just remembered I left an important form in the car with my husband; let me run out and get it and I’ll be right back.’ “I ran and never looked back. It was better to lose a weird client than my life.”

— Eve Combs, Prudential Realty, San Francisco

HAVE A BACK-UP PLAN FOR SQUATTERS“I’ve walked in on squatters before, and it is scary. Now I call a friend and give them the address I’m going to with instructions to call me 10 minutes after I’m due to be there.

“If for some reason I don’t answer, my friend is instructed to call 911 and give the address.”

— Stephanie Janeshak Tarbell, Eastvale, Corona, California

HAVE A SECRET DISTRESS CODE“I was at an open house in a larger builder home. A man entered and invaded my personal space and immediately asked me if I was alone. Instead of freaking out, I said, ‘No, the builder ran to get us lunch and will be right back.’

“I told him to look around, and I would be available in that spot for questions when he was done. I immediately called the builder, who lived down the road. I told him, ‘Please

don’t put tomatoes on my sandwich.’ He knew something was wrong because he wasn’t getting me a sandwich.

“He said, ‘Do you need me to come over?’ I responded, ‘Right, no tomatoes.’ He came right over.

“Always have a code word in place with someone you can count on and be sure beforehand that they know where you are. If you are uneasy about meeting strangers, have them come into the office and tell them it’s procedure, and that they need to bring a copy of their license so you can photocopy it for their file.”

— Rhonda DeHaan Keller Williams Realty Leaders, Schererville, Ind.

TAKE EXTRA PRECAUTIONS WITH REOS“I would often find myself working in depressed neighborhoods when I was dealing with a lot of REO business. I’d always make it a point to tell a family member and another agent where I was going.

“My electronic key, supplied by GE/Supra, does have a ‘panic’ button on it that will dial several numbers and play a recorded message saying that you need help. Once again, it’s important that someone know where you are so they can send the help to you.

“I also make it a point to park my car in the street vs. a driveway so that it is easily spotted. And I go during daylight hours vs. night. “If for some reason I find the property unsecure, I call the local police department to come check the building to make sure there’s no one inside.

“I trust my instincts; there is no better warning than the ‘uh-oh’ feeling in your gut. But most importantly, I think there is no substitute for common sense.”

— Michael Casey, Coldwell Banker Premiere Real Estate, Berlin, Conn.

Real Estate Safety Stories:

‘How I Stay Safe’


realtors® social media

CHARLIE ALLRED | NAR

As Lynn Pineda, a south Florida real estate professional said, “If you are in real estate and you are not on Pinterest, something’s

wrong with you.” I couldn’t agree more with this sentiment. Lynn is one of the few REALTORS® capitalizing on the benefits of Pinterest to her real estate business.

When I speak with real estate professionals, most aren’t sure how to get more visitors to their website or blog. Usually, they’ve built a pretty website that is just sitting with no

visitors. The goal of a real estate website is lead generation. The

main benefit of Pinterest is driving more traffic to your real estate website, so why aren’t more agents capitalizing on Pinterest?

Top 3 benefits to using Pinterestn Drive traffic to your website immediately.n Traffic to your real estate website brings Google ranking organically.n Grow your sphere quickly by connecting with more potential clients.

Pinterest isn’t going anywhere; it’s one of the fastest-growing websites. Pinterest drives more referral traffic than Twitter, and Pinterest drives more referral traffic than Google+, YouTube and LinkedIn combined. If you are looking for more traffic to your website, Pinterest is the place to be.

Personally, I have never had much success with Twitter, most likely because I’m not tweeting enough. With Pinterest, you don’t

have to pin every minute of every day to get seen. Eighty percent of all pins are re-pinned versus approximately one percent of tweets that are retweeted. Pins have a long lifespan, with more than 50 percent of pins happening 3.5 months after a pin is originally published. What other marketing tool keeps bringing visitors to your website for 3.5 months after you post?

According to NAR, there are 997,148 REALTORS®, as of May 2013. From my count, there are only 984 REALTORS® on Pinterest. With Pinterest driving so much traffic to websites, why aren’t more REALTORS® taking advantage of Pinterest?

Picture your typical real estate marketing brochure: It is all about real estate right? It has your photo, a photo of a house (or a few houses), and this type of advertisement is technically junk mail, right?

Pinterest allows the agent to showcase in one glance who they are and what they do to potential clients. That in itself is the most amazing marketing tool I have ever seen. Plus, you’re generating web traffic to your real estate website or blog. Pinterest is a win-win all the way around for real estate practitioners.

The main benefit of Pinterest for agents and brokers is driving visitors to your real estate website. Recently I read a statistic which stated that 70% of home sellers and 74% of buyers found their real estate agent online. These numbers prove that we as real estate practitioners should be focusing our

marketing efforts online as more consumers start their home buying or selling process online.

OptimizeYourPinterestProfileHow to connect with potential clients and drive traffic to your website.

First, you’ll want to set up a Pinterest account. When creating your profile, keep in mind that you want your potential client to be able to get to know you, your interests, and what you do (sell real estate) all at one glance. So anything that is tangential to this one-glance approach should be skipped.

What is important

in your Pinterest profile?Your photo: This gives your potential

client a chance to know you better, so choose a photo which represents you well.

Your profile description: Include your interests and the city in which you sell the most real estate. This is a short description so be concise.

Your real estate website: Very important! This gives your potential client the chance to learn more about you and your company.

Connect your social media accounts: In the settings area of your Pinterest account, you can connect many of your social media accounts, including Twitter, Facebook, and Google+.

Your top 12 boards on Pinterest: The first/top 12 boards in your profile are your “prime real estate” in Pinterest. When a potential client visits your profile, they will

AT YOUR FINGERTIPS TECHNOLOGY

FOR REALTORS

The Real Estate Pro’s Guide to Pinterest One of the fastest growing social media networks in the world

®


see your bio info and about a dozen boards. You’ll want to create boards and arrange them so that potential clients immediately see: personal interests, real estate-related topics (i.e., “buy a house in Phoenix”), and home ideas, such as renovations or decorating. Follow those boards up with a community-related board, such as “Best Phoenix restaurants” or “Best Phoenix parks for kids.”

Lastly, a few pinning tips:Pin a few images to each board daily. Don’t pin all your pins at one time; spread out your pins throughout the day. You can even pin from your smartphone through the Pinterest app.

Write your own description for each pin, because you want potential clients to get a feel for your real voice.

Lastly, be engaging. The goal of social media is to be social, so don’t forget to comment on and like other people’s pins.

Pinterest Board Tips Pinterest boards are the second most important part of your Pinterest account. The goal of your profile is for a Pinterest follower or potential client to be able to quickly get to know who you are and what you do in one glance.

Now let’s dive into using boards. Each Pinterest board is a collection of one topic – think of it as a cork-board where you are “pinning” information for safe keeping. However, on Pinterest, it’s all about others finding the valuable information you are providing.

Your Pinterest boards should be a mix of your personal interests and real estate-related topics. Here are the four categories a real estate professional should have in their top 12 boards.

n Interests: For example, cooking, recipes, exercise, fashion, kid stuff, etc. Be authentic!n Real Estate: This screams “I sell real estate.”n Home related: Organization, kitchens, home decor, home staging, etc.

n Community: Neighborhood parks, stuff to do around town, local restaurants, etc.

Why are your top 12 boards so important? Your top 12 boards are your prime real estate in Pinterest, this is what a potential follower will see when they give your profile a glance, so you want the top 12 boards to be a good mix of the four categories above.

Here’s a glance at my profile: Charlie Allred PinterestFrom my top 12 boards you can see that:n I sell real estate in Arizona, specifically the Phoenix area;n I have community boards for Scottsdale, Tempe, and Chandler things to do;n I have kids;n I like healthy recipes;n I’m involved in Pinterest for real estate.The statements above need to reflect you. What do you want someone in one glance to know about you?Remember, the largest category of pins on Pinterest is “Home,” so you have the opportunity to include all kinds of home-related boards.

Here are my home-related boards – some are also real estate related:n Home Decor – Bedroom Furnituren Home Decor – Living Roomn How to Paint – Home Makeovern Home Storage & Organization

My boards that reflect real estate:n Arizona Real Estaten Best Phoenix Neighborhoodsn For my clients (Phoenix area Real Estate)Community-based boards – these drive potential clients from my local market. When they search Pinterest using keywords from my market, my boards and pins show up:n Scottsdale Fun! Best Things to Do With Kidsn Chandler Fun! Best Things to Do With Kids (I have several cities; I’m only mentioning two.)n Arizona Stuff to Do!

Boards that reflect my personal interests:n Kid’s Healthy Eatingn Healthy Eating - Smoothiesn Kid’s Rooms

Here’s a look at Charlie Allred’s top 12 pinterest boards

PINTEREST FACTS: Pinterest is the fastest-growing social network in the world.n The largest category pinned on Pinterest is “HOME” – 17.2% of all pinsn Pinterest delivers more referral traffic than Twitter

Why use Pinterest?n To drive instant traffic to your websiten To excite & inspire your ideal clientn To build your organic google ranking – thanks to the increase in traffic to your site (from Pinterest)

The Pinterest Usern Eighty percent (80%) of Pinterest users are femalen Most Pinterest users are 30 to 49 years of agen Pinterest’s highest user pool comes from those earning in excess of $75,000 a year – the same income as the average Facebook user, and closest-to-the-average income of a real estate consumern More Pinterest users live in the suburbs than the inner city, making it more likely that they own a home, thus providing a larger pool of possible sellers


company put its values into practice? How can we improve ethical performance? What are some examples of acceptable and unacceptable behavior?” You may use the different sections in the Code of Ethics to match your business requirements with the rules and policies you set for your office. Remind your staff that “service to the public is the end; the Code of Ethics is the means to that end.”

The high standard of behavior written in the REALTOR’S® Code of Ethics maintains its significance, relevance and usefulness today despite the changing of times. Based on the “Golden Rule’” which never changes, we learn to treat others the way we would like to be treated.

Today it is our goal to be more conscious of our duties as a REALTOR®. In distinguishing a REALTOR® from simply a licensee, the differentiation becomes more apparent as the Code of Ethics are reviewed. Below is a review of the Code of Ethics.

ARTICLE 1: Protect and promote your client’s interest, but be honest with all parties. This is our fiduciary duty.

ARTICLE 2: Avoid exaggeration, misrepresentation, and concealment of pertinent facts. Do not reveal facts that are confidential under the scope of your agency relationship.

ARTICLE 3: Cooperate with other real estate professionals in advancing clients’ best interests.

ARTICLE 4: When buying or selling, make your position in the transaction or interest known.

ARTICLE 5: Disclose present or contemplated interest in any property to all parties before providing professional services.

ARTICLE 6: Obtain consent from clients to receive compensation for services rendered on their behalf.

ARTICLE 7: Accept compensation from only one party, except with full disclosure and informed consent.

ARTICLE 8: Keep an accurate accounting of the client’s funds in escrow or trust account.

ARTICLE 9: Assure that transaction details are in writing and maintain them in up-to-date status.

ARTICLE 10: Provide equal service to all clients and customers.

ARTICLE 11: Be knowledgeable and competent in the field of practice you engage; obtain assistance when necessary or disclose lack of experience if necessary.

ARTICLE 12: Be honest and truthful and present a true picture in advertising, marketing, and other representations.

ARTICLE 13: Do not engage in the unauthorized practice of law.

ARTICLE 14: Be a willing participant in any code enforcement procedures.

ARTICLE 15: Ensure that your comments about other real estate professionals are truthful and not misleading.

ARTICLE 16: Respect the agency relationship and other exclusive representative agreements recognized by law that other REALTORS® have with their clients.

ARTICLE 17: Arbitrate and mediate contractual and specific, non-contractual disputes with other REALTORS® and your clients.

CONTINUED FROM PAGE 15

You can’t miss by advertising with the Bakersfield Association of REALTORS® Hit Your Target Market!

Call now at 661-635-2307

Start marketing and promoting your company today with the Bakersfield Association of REALTORS®. The Association has over 1,600 REALTOR® and Affiliate members.

We offer many ways for you to actively communicate your company’s brand and marketing message directly to our members. Every week we host a variety of activities, classes, and events. Reach your target market in effective and affordable ways. Consider one of our many opportunities.

SPONSORSHIP OPPORTUNITIES:PRICES RANGE PER ACTIVITYn Newsletter

n Educational Classes

n Networking Activities

n Community Outreach

n Special Events

FOR ADVERTISING INFORMATION OR AD SIZES, PLEASE CONTACT: Carol Duran at 635-2307. Communications Design and Development.

Member Advertising Rates

Feature Ad (2 week period) $200

Home Page(2 week period) $150

PUBLIC WEBSITE

MEMBER RATES

Eblast: Member Newsletter

1 time run $60/blast

4x consec. run $200/mo

CONNECTIONS NEWSLETTER

Member Advertising Rates

Home Page Ad $125/mo

Entire Site Ad $85/mo

REALTOR® WEBSITE


Call Mike George at 324- 2427 for more information

THEATEAMMembers of The A Team! Collectively, these individuals

form a group of loyal, hard-working Affiliate members who serve the Association in a variety of ways. Over a long period of time, they consistently:

n Attend activities and events such as 1st Thursday Brew & Breakfast.

n Volunteer their time and energy to support the Association’s programs and activities.

n Promote Association activities to other members.

n Contribute raffle items and door prizes, as well as sponsor various programs and special events.

For all their efforts, A Team Members earn these opportunities:

n Featured in all issues of Bakersfield REALTOR® Magazine.

n Complimentary advertising through The A Team contact list on the Association website.

n Complimentary recognition on the Association Reception TV.

n First opportunity to sponsor key events with sponsor banner.

If you’re interested in joining The A Team contact Mike George, our Affiliate Chair!

SHERYL GALLIONTicor Title

[email protected]

LISA HOOKProspect Mortgage

[email protected]

www.myprospectmortgage.com

SAM JABUKAJabuka Home Inspections

[email protected]

MONA CIMENTALProperty I.D.

[email protected]

www.propertyid.com

ASHLEY WEAVERKarpe Real Estate Center

661.847.4982karpe.com

[email protected]

BARBARA WELLSSan Joaquin Valley

Mortgage 661.703.2227

[email protected]

MICHELE COOPERChevron Valley Credit Union

[email protected]

You can be a part of The A Team too!

Over the years we have developed a special partnership with our Affiliates in Action who have given so much to our members!

Mike George Affiliate ChairAgape Mortgage mikegeorge @agapemtgco.comwww.agapemtgco.com 661.324.2427


Our Local

MarketHousing

* Figures from single family homes only. Statistics were run on August 27, 2014.

2014 2013 2014 2013 2014 2013 2014 2013 2014 201310 143 140 $18,624,383 $18,480,647 $136,461 $137,766 44 47 98.20 98.24

21 96 98 $7,933,932 $7,770,349 $87,202 $84,737 51 50 97.00 95.52

22 147 130 $22,000,395 $16,954,039 $153,111 $137,038 36 35 98.76 99.31

23 13 18 $2,735,500 $6,099,500 $210,423 $342,912 75 47 99.27 95.43

31 165 168 $20,821,688 $19,237,487 $126,504 $114,509 46 37 97.87 98.47

32 334 358 $55,077,355 $50,330,444 $171,955 $143,108 46 48 97.78 98.43

33 119 127 $23,586,614 $21,583,151 $205,061 $175,589 49 41 98.83 100.14

34 36 78 $9,381,712 $22,842,998 $270,521 $295,532 55 57 98.34 97.59

41 87 78 $10,521,791 $7,154,434 $124,277 $93,766 32 46 98.32 100.84

42 72 92 $9,606,539 $11,529,877 $135,414 $130,172 54 36 98.09 100.80

43 10 7 $1,530,000 $1,256,625 $151,250 $179,518 54 30 97.54 94.21

51 350 436 $48,078,323 $52,889,720 $142,466 $126,937 39 40 98.97 100.57

52 892 822 $170,561,547 $140,916,502 $201,872 $179,771 41 39 98.81 100.13

53 454 483 $140,455,135 $138,023,783 $312,105 $286,560 43 38 98.52 99.58

54 8 4 $2,435,062 $899,050 $304,383 $224,763 41 90 100.59 97.93

61 129 140 $31,949,490 $31,848,489 $247,670 $227,788 39 39 98.41 100.80

62 654 663 $189,915,381 $172,076,042 $291,578 $259,787 36 36 98.88 100.58

63 225 237 $75,608,866 $78,611,271 $339,984 $332,950 51 41 98.67 100.02

64 10 10 $3,857,221 $2,588,000 $411,025 $258,800 28 70 92.07 100.11

80 65 61 $13,791,460 $11,567,800 $226,967 $193,066 79 87 98.05 96.41

81 13 10 $2,409,000 $1,745,000 $197,750 $173,889 241 212 94.13 91.16

82 14 25 $951,840 $2,015,257 $82,284 $93,757 75 88 94.66 93.58

83 25 29 $3,866,300 $2,655,684 $159,643 $97,949 61 52 95.97 96.41

91 40 49 $4,614,760 $5,298,164 $115,369 $108,126 46 54 99.21 100.94

92 7 3 $2,504,500 $885,000 $375,750 $295,000 66 43 96.73 100.81

93 3 16 $356,000 $2,042,396 $118,667 $127,650 61 47 93.14 95.00

94 11 10 $1,690,407 $1,211,500 $219,775 $145,750 48 52 100.37 96.44

95 164 134 $27,112,557 $19,485,700 $167,901 $145,416 53 34 98.15 98.67

96 93 97 $9,578,893 $8,235,489 $105,282 $87,428 65 61 96.98 97.94

98 112 157 $16,730,488 $23,598,040 $149,379 $148,762 60 47 97.35 97.68

99 94 101 $19,709,580 $24,615,670 $219,729 $253,975 80 64 95.87 97.25

AreaDollar Value Average Sold Price* % of List Price*# Sold DOM*

OVERVIEW OF PROPERTIES


1st Qtr 2014 1st Qtr 2013New Listings 2,591 2,368Contingent 748 949Pending 1,858 1,857Sold 1,500 1,681Total Volume Closed $300,306,081 $294,579,396Median Sales Price * $189,000 $160,000Average DOM * 49 45Average Sale Price/SqFt * 120.44 103.84

QUARTERLY COMPARISONS

*Statistics were run on August 27, 2014

The numbers tell the story

2014 Compared to 2013 by MLS AreaActive, Pending and Sold - All Areas

0

200

400

600

800

1,000

1,200

1,400

1,600

1,800

ACTIVE CONTINGENT PENDING SOLD

2014

2013

0

200

400

600

800

1,000

1,200

1,400

1,600


2014

2013

JUNE 2014 JULY 2014

June 2014 2013% Year over Year

ChangeJuly 2014 2013

% Year over Year Change

Active 1,462 883 65.6% Active 1,591 1,049 51.7%Contingent 356 580 -38.6% Contingent 287 548 -47.6%Pending 1,045 1,215 -14.0% Pending 1,130 1,160 -2.6%Sold 629 648 -2.9% Sold 655 674 -2.8%Total Volume Closed $133,963,128 $129,315,074 3.6% Total Volume Closed $139,884,260 $136,043,536 2.8%Median Sales Price * $204,990 $184,900 10.9% Median Sales Price * $200,000 $187,975 6.4%Average DOM * 40 41 -2.4% Average DOM * 42 38 10.5%




Sold 540 563 -4.1% Sold 587 590 -0.5%

Total Volume Closed $120,107,331 $117,430,966 2.3% Total Volume Closed $128,570,952 $122,496,136 5.0%

Median Sales Price * $215,000 $195,000 10.3% Median Sales Price * $210,225 $195,500 7.5%

Average DOM * 38 38 0.0% Average DOM * 39 34 14.7%

* Single Family Only

All Areas All AreasJune 2014 2013


July 2014 2013% Year over Year

Change





Sold 540 563 -4.1% Sold 587 590 -0.5%





Bakersfield








Sold 540 563 -4.1% Sold 587 590 -0.5%





Bakersfield








Sold 540 563 -4.1% Sold 587 590 -0.5%





0

200

400

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800

1,000

1,200

1,400

1,600

1,800


2014

2013

0

200

400

600

800

1,000

1,200

1,400

1,600


2014

2013

* Figures from single family homes only.

RECAP: July Existing Home Sales Data ReleaseMICHAEL HYMAN | NAR

Late August, NAR released a summary of existing home sales data, showing that July’s existing home sales continued to improve with the highest sales pace of the year. July marks the fourth consecutive month of increased sales. Sales improved by 2.4% from last month, but declined 4.3% from one year ago.n The national median existing-home price for all housing types was $222,900 in July, up 4.9% percent from July 2013.n All regions showed growth in prices. The Northeast had the lowest gain at 2.4% from last year. The West continues to maintain the biggest price gain (up 6.3% from a year ago).n July’s inventory figures increased by 5.8% from last year; and, it will take 5.5 months to move the current level of inventory. It takes approximately 48 days for a home to go from listing to a contract in the current housing market.n Distressed sales have hit a low point, representing a lesser portion of the homes being sold. All cash buyers are representing 20% of the home purchasing population.n There are some key positives for housing recovery: Price appreciation is decelerating; loans are performing well; and, mortgage rates are still low.

NAR Looks at Future Real Estate Risks at Environmental SummitROBERT FREEDMAN | NAR

Real estate represents one fifth of the U.S. economy, so there is little that doesn’t impact what you do in some fashion, especially when it comes to environmental issues. Carbon levels in our air and water; how much rain we get in the arid West? What’s going to happen when hurricane season blows in again later this year? Even though these questions aren’t real estate issues per se, they impact the

owning and transferring of real property – and that makes it NAR’s business.

That’s why President Steve Brown kicked off the Association’s first environmental summit in Washington yesterday, and it’s safe to say that, if the 40 or so REALTORS® who participated came away with anything, it was a sense that all environmental issues are interconnected and they all intersect with real estate. As Brown pointed out in his welcome message, “Under all is the land,” as the preamble to the NAR Code of Ethics states and that makes it necessary for REALTORS® to look ahead because environmental issues are only going to grow in importance.

NAR invited REALTOR® leaders from every part of the country to participate in the meeting. Among them were the heads of NAR committees whose jurisdiction touches in some manner on environmental issues. Former U.S. Homeland Security Chief Tom Ridge and Former U.S. Agriculture Secretary Dan Glickman were the keynote speakers and they shared with REALTORS® a two-pronged message: First, regardless of what one’s views are of climate change—whether it’s man-made or the result of a natural cycle–today’s climate patterns are not the patterns of yesterday. It takes responsible leaders of goodwill to plan for and set aside resources to deal with catastrophic weather events, longer and more intense droughts, and the possibility of a rise in sea level, amongst other looming events.

“Regardless of what the science is showing, something’s happening,” said Ridge, who is also a former governor of Pennsylvania and served six terms in Congress. “Water levels are rising, and that could be a challenge, because a third of Americans live along the coasts.”

The second part of the message was upbeat. It spoke to the resilience and innovation of the country, but also the constructive engagement of groups like the REALTORS®, whom Glickman singled out for their consistent and responsible

leadership on community issues.“Our problems are reasonably solvable if people of goodwill–people like you–

work through them,” said Glickman, also a former congressman. “REALTORS® have clout because you’re all key citizens in your communities. You are a very important part of the political system.”

REALTORS® at the summit heard from policy experts who are in the thick of

today’s most critical environmental debates,

including David Miller, a top official at the Federal Emergency

Management Agency (FEMA), Ben

Grumbles of the U.S. Water Alliance, and Megan Susman of the EPA.

Lori Weigel, a pollster with Public Opinion Strategies, walked REALTORS® through the mixed views the public has on the environment. On the one hand, about 60 percent of people say climate change must be dealt with, but only about 10 percent think it’s important enough to deal with now.

The public is also split on whether we’re getting a straight picture on climate change from scientists. About 48 percent think scientists are being objective in their assessment of climate change risk and causes, while 43 percent say they don’t trust scientists on the issue.

Distrust in a key institution like science is a disturbing trend, Ridge and Glickman both said, because any responsible response to big issues like the environment must start from a place of trust.

The second day of the summit and its focus was hands-on. President Brown has asked the participating REALTORS® to start sifting through the mountains of information to identify where the interests of real estate lie and to put the Association on the right footing for protecting homeowners, buyers, sellers and the industry, as lawmakers and policymakers take on environmental issues in the years ahead.

The Latest on GDPLAWRENCE YUN, PHD. | NAR

The economy popped out nicely in the second quarter. The measurement of everything Americans produced increased by 4.2 percent. Such a growth rate, if it can be sustained, means measurably higher future income and a net of about 3 million new jobs a year.

Looking at the subcomponents, consumer spending rose by 2.5 percent, while business spending increased by 8 percent. Exports rose 10 percent but that gain was more than wiped away by the 11 percent gain in imports. Federal government spending fell slightly from the residuals of sequestrations. Spending by state and local governments rose modestly.

I N A N U T S H E L L STORIES AT-A-GLANCE FOR REALTORS®


Due to a recovery in housing starts, home sales, and remodeling spending, the housing sector now comprises $2.71 trillion out of the total GDP of $17.3 trillion. Specifically, spending for Housing and Utilities amounted to $2.16 trillion and Residential Investment totaled $550 billion. That is, the housing market now comprises 16 percent of GDP.

The long-term historical GDP growth rate is 3 percent each year. Even though the latest quarterly data of 4 percent growth is highly welcoming, it is in the aftermath of a decline in the first quarter. GDP growth has not been consistent. In fact, GDP growth has been subpar, growing under a historical normal 3 percent on an annual basis for the past nine consecutive years.

The forecast is for 1.8 percent GDP growth in all of 2014. It then rises to 2.5 to 3 percent

next year. That will translate into about 5 million net new jobs cumulatively over the next two years. Jobs will be ever more important to offset the impact of what appears to be a rising interest rate environment going into 2015.

GDP growth determines a nation’s economic muscular power. In recent times, among the wealthy countries (excluding China), English-speaking countries have fared better. Canada, Australia, and Singapore have consistently expanded nicely. Britain and Ireland have also outpaced the rest of Europe.

FHFA, S&P/Case-Shiller Home Price Measures: A Regional LookDANIELLE HALE | NAR

A look at more local data at the regional, state, and city or MSA level.n FHFA releases monthly data and quarterly

state and metro area data at the Census division level. Case-Shiller offers monthly data on 20 cities. Both of these sources confirm the trend seen in NAR measures.n At the regional level: the most robust home price gains from one year ago were still in the West, in spite of the fact that this region has seen the biggest drop in the growth rate. NAR reported price changes of 6.4% and 6.5% from a year earlier in both June and July in the West. According to the FHFA, year-over-year prices in June 2014 rose 9.4 percent in the Pacific division, which includes Hawaii, Alaska, Washington, Oregon, and California; and, 7.3 percent in the Mountain division, which includes Montana, Idaho, Wyoming, Nevada, Utah, Colorado, Arizona, and New Mexico.n While NAR data showed the smallest price growth from a year ago in the Northeast (0.6% for the year ending in June and 2.7% for the year ending in July), FHFA showed the smallest gains of 1.9 percent in the East South Central Census division, which includes the states of Mississippi, Alabama, Tennessee, and Kentucky.n State-by-state data shows that Western states top the list. Nevada and California each saw house prices rise in the double digits: 14.8 and 11.4 percent, respectively. North Dakota is ranked 4th in a list which includes DC in the rankings at number 3. At the other end, only Mississippi saw a loss in home prices from one year ago. Connecticut and Alaska each saw home price gains of less than 1 percent.n Case-Shiller reported the biggest year-over-year gains in Las Vegas and San Francisco among cities. Each had more than 12% year-over-year gains—high, but a marked slowdown. Miami, Los Angeles, Detroit, and San Diego were next on the list, each showing year-over-year gains of more than 10 percent from one year ago. The smallest gains in Case Shiller’s cities were Cleveland at 0.8 percent, Charlotte at 3.8 percent and New York at 4.3 percent. However, the data provided evidence that the longer trend may be shifting. San Francisco had the smallest month-to-month price gain, whereas New York had the largest price gain.


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REALTOR Magazine September October 2014

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Transcript of REALTOR Magazine September October 2014