Really Matters in Real Estate - A White Paper

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  • 8/14/2019 Really Matters in Real Estate - A White Paper

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    What Really Mattersin Real Estate:

    A White Paper

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    What Really Matters in Real Estate: A White Paper Page 1

    What Really Mattersin Real Estate: A White Paper

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    What Really Matters in Real Estate: A White PaperPage 2

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    How Buyers Found Teir Real Estate Agent(Percentage distribution)

    Rfd b (o ) fd, ghbo, o v 43%

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    Source: 2008 Pofi of Ho Bu d SNational Association of REALTORS

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    What Really Matters in Real Estate: A White Paper Page 3

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    Te op Ranked Real Estate Franchises

    by Agent CountRank Company 2008 2007 %#1 Codw B 101,170 109,167 -7.3

    #2 Cu 21 95,390 105,461 -9.5

    #3 K W R 72,794 78,441 -7.2

    #4 RE/MAX 69,108 85,737 -19.4

    #5 Pud 62,000 68,000 -8.8

    Source: REAL d2009

    This is solid

    evidence that the

    companys econom

    model, operating

    model, and profi

    share model work

    Mark Willis, CEO,Keller Williams RealtInc.

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    What Really Matters in Real Estate: A White PaperPage 4

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    20082009 Comparative Performances Among Brokerages onthe REAL Trends 500 Report

    Change in

    Total # ofSides

    Change in

    Total # ofOffi ces

    Change in

    Total # ofAgents

    Keller WilliamsRealty

    +6% +35% +19%

    RE/MAX -24% -23% -25%

    Cu 21 -34% -39% -45%

    Codw B -32% -18% -25%

    Pud -26% -18% -16%

    ERA -39% -14% -27%R Exuv -32% -35% -32%

    GMAC -31% -9% -21%

    Source: REAL d2009

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    What Really Matters in Real Estate: A White Paper Page 5

    2009 REAL Trends 500 Broker Representation

    by ransaction Sides

    Keller Williams Realty - 26%

    RE/MAX - 24%

    Coldwell Banker - 10%

    Prudential - 7%

    Century 21 - 4%

    Realogy - 3%

    ERA - 2%

    Realty Executives - 1%

    GMAC - 1%

    All IndependentsCombined - 22%

    Source: REAL Trends2009

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    Its not my duty

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    last time I checke

    we are independe

    contractors.

    Mark Zawaideh, Associ

    Keller Williams RealtyNorthville, Michigan

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    What Really Matters in Real Estate: A White PaperPage 6

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    The Keller

    Williams systems

    entry is powered by aPorsche level quality

    engine that is in its

    tenth or eleventh

    iteration.

    eremy Conaway,President and CEO,

    RECON IntelligenceServices, Inc,raverse City, Michigan

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    2009 Keller Williams Realty, Inc.