Real-world use cases that customer want now - Cisco · -lp 2·/hdu\ 6u 0reloh 6roxwlrqv 0dqdjhu 'dq...

$: Real-world use cases that customer want now - Cisco · -lp 2·/hdu\ 6u 0reloh 6roxwlrqv 0dqdjhu 'dq .xuvfkqhu 6u 0reloh 6roxwlrqv 0dqdjhu 0d\ ´5hdo :ruog * * 8vh &dvhv 7kdw &xvwrphuv$
Jim O’Leary, Sr. Mobile Solutions Manager& Dan Kurschner, Sr. Mobile Solutions ManagerMay 22, 2018

“Real-World 4G/5G Use Cases That Customers Want Now”

© 2018 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

4G | Buying Connectivity

5G | Buying Experiences


Navigate The Opportunity

[5G is] more than just putting radios on roofs.-Timotheus Höttges, CEO, DT

”“

Value Efficiency Business Models


The 5G Rollout Will Take Time…Longer Than 4GOperators will need new solutions to bridge the gapCurrent (Today)

• Capacity / Densification

• Virtualization

• Small cells over spectrum

• Fiber acquisitions

• LTE-A / 802.11ax

Early 5G (2019-2020)

• 5G “hot spots”

• Urban/public first

• Shift to edge

• Enterprise back

• More fiber spend

• 4G/5G handoffs

Scale 5G (2020-2025)

• Fixed wireless deployments

• High frequency spectrum

• New services & devices

• More fiber spend

Mature 5G (2025-?)

• National platforms emerge (3 or 1 shared?)

• Some gaps in rural areas

• Industry rationalization


Megatrends in Wireless Interconnectivity, Intelligence,Automation Create Significant Global Economic Value

~ $ 6-$8Trillion

Healthcare~$400 – $700B

Home~$200 – $350B

Office~$70 – $100B

Retail~$400 – $500B

Autonomous Car~$2.0 – $2.5T

Smart Cities~$1.0 – $1.2T

Logistics~$500 – $800B

Manufacturing~$1.4T – $1.7T

2025 – 2030 Potential Economic Impact

Source: rcrwireless.com


• One way to succeed in the competitive, dynamic telecommunications market is to completely change the game—not just play it better.

• That means tailoring services and product offerings to individual client interactions –Automatically . It also requires operators to seek out new ways to grow and innovate, and to understand the network structure of tomorrow.

• Stop selling on price or component with no differentiation, become disruptive

The Need: A Game-Changing Approach


The Solutions Use Cases


Solution Profits are in Simplifying Complexity

Telemetry Analytics

Policy IdentityControl

Automation

© 2018 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialRead the full Air France Solution / watch the video

LTE PRO : A "Must Have" For Digitalization Of The Operations Of Air France In Its Main Airports

Challenges

• Different networks for voice and data

• Needed better collaboration between employees on the ground, at the gates, and terminals

• A single network for baggage and shipment tracking.

• Increasingly competitive environment, airlines have to innovate by taking advantage of new technologies.

• Safety is a priority• Confidential data

Cisco Solution

• Cisco Services for strategy to plan, build, manage, execute, and support your transportation solution

• Cisco PMB is a smaller version of the Cisco UPC, delivers high-bandwidth, consistent airline connectivity.

• Cisco PMB works across many radios, device types, and mobile operator networks. It can work independently of public LTE networks and also in coordination with them.

Benefits

• Improved team collaboration, including push to talk / video, telephony, real-time video,

• Optimization of knowledge sharing, including instant messages, videocalls, inter-departmental data sharing, automatic notifications,

• Extensive capabilities, with on-the-ground commands, resilientnetworks, real-time geolocation, labor optimization,

‘The choice of Cisco for the core part of the network was also obvious, due to the maturity of its solution through the numerous deployments realized, the compactness of its virtualized version and the ease of integration with the otherbricks of the network’ (Christian Régnier, Head of Air France Communications Solutions and Secretary of AGURRE)


Results: A "Must Have" For Digitalization Of The Operations Of Air France In Its Main Airports

© 2018 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialRead the full Beach Energy Solution

Beach Energy: Mining, Oil and Gas – Premium Mobile Broadband

Challenges

• Improving equipment utilization and optimizing the mobile fleet investment.

• Goal for every drill and blast application is to resume rock extraction as quickly as possible

• Dust & gases need to be evacuated before work begins

• Telemetry and automation accelerates rock extraction and can begin minutes after blasting.

• Need for multiple voice channels, for public mine broadcast & private conversations.

Cisco Solution

• Local Partner Challenge Networks, integrated the network Beach Energy in 2 months.

• Beach Energy LTE network uses the 2100 MHz spectrum band, any standard smartphone works with Beach Energy-issued SIM-card.

• Cisco PMB is a smaller version of the Cisco UPC, delivers high-bandwidth, consistent mining connectivity.

• PMB works across radios/device types, & mobile operator networks, or independently of public LTE

Benefits

• Private LTE, mining companies leverage coverage, carrier-grade resilience, high data throughput

• Enhances Essential Mining Tech 1. Human tracking (for safety)2. Collision avoidance/proximity

warning3. Vehicle tracking and telemetry4. Activity tracking5. Drill plan dispatching6. Cameras/closed-circuit television7. Wired mine communications

network8. Battery-powered wireless network

“Cisco offered a scalable, virtualized core integrated into a technology platform that we already understood.”Simon McMahon, Beach Energy General Manager of IT


1. Mining operator finds a problem in the operations.

3. Remote expert is conferenced in. An incident is set up and videos are shared. Job needs to be assigned by a foreman.

7. The emergency personnel is patched into mining communication channels.

4. Foreman locates nearest worker through Instant Connect software. Assigns a worker to the job. Worker is dispatched to scene.

Improving Operations And Managing Incidents In Mines

2. Team communicates over LTE from SonimXP8 to the operations department.

5. Sensors detect an unplanned explosion in the mine. Operation Manager blasted an ‘All-Call’ evacuation alert to all smart phone users.

6. Operation Manager uses map to see if anyone is still in the mine.

8. Responders watch OnVIF HD video from mining cameras as they enter the mine.

9. After the incident is resolved, recordings are analyzed in order to improve response time.

Issue ResolutionIssue Resolution

Emergency ManagementEmergency Management

Continuous ImprovementContinuous Improvement

© 2018 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialRead the full Press Release on Cisco Newsroom

Airtel: Transforming the India Mobile User Experience with Zero Touch RAN

Challenges

• Airtel Mobile Network has become extremely complex w/ multiple vendor technologies

• Needs high customer experience indoor or outdoor.

• Airtel needed improvement to stay months ahead of competition.

Cisco Solution

Automation Improves Customer Experience • Airtel key project w/ Cisco SON

for its 3G network, now 4G network, supporting VoLTE.

• This solution deployed covering multiple Pan-India cities, interfacing w/ major radio vendors’ equipment.

• SON enabling Airtel to simplify & automate network operations practices

Benefits

• Faster deployment of LTE sites, no need for manual UMTS configuration frequencies

• Zero errors in UMTS frequencies, leading to shorter call setup times in LTE

• Better LTE UE accessibility, eliminating need for premature configuration of LTE frequencies during rollout

• Airtel customers could experience significant benefits from the use of machine learning in their networks.

‘Our Focus: Win customers for life, by offering an exceptional experienceMr. Sunil Bharti Mittal (Chairman)


Airtel Results


Verizon Facilitates 5G Growth and Innovation:Targets 5G Now

Challenges

• Overcoming 5G implementation challenges?

• As businesses increasingly digitize, mobile carriers will need the speed, low latency and dynamic provisioning capabilities of 5G

• Smart Phone providers are already taking steps in that direction.

• Seizing the opportunity now and building one of the largest 5G proving grounds in the world, with the specialist help of Cisco

Cisco Solution

• VzW conducting market trials & POC studies for 5G use cases for FWA in Mideast USA.

• Services team, working with Verizon and other partners, for planning, design, lab test (POC) and Ent-2-Ent solution

• Using Cisco Ultra-M Virtual Packet Core, w/ CUPS, Cisco Policy Suite, MBH, IP core, &DCI

• Deploying a pre-release version of a 5G-enabled router to deliver advanced services to enterprise, branch, and SMB.

Benefits

• Accelerating customer adoption of wireless, cloud-based, digital paradigm is driving Verizon toward 5G innovation

• New business applications, such as those that make use of augmented or virtual reality

• The technology partnership with Cisco is helping Verizon accelerate the deployment of new enterprise 5G services

“The accelerating customer adoption of a wireless, cloud based, digital paradigm is driving us toward 5G network innovation.”

Ed Chan, SVP of Technology Strategy & Planning at Verizon


Verizon Results

https://www.cisco.com/c/m/en_us/network-intelligence/service-provider/digital-transformation/verizon-pilots-5g.html


Reliance Jio Automate Initiative Elevates India to #1 Worldwide in Mobile Broadband

Challenges

• Past year the network has scaled to 2.5 exabytes, by the end of 2018 it will have scaled to 6.5Exb

• Backhaul capacity is at maximum

• Needs to ensure customer experience remains high whether indoor or outdoor.

• Speed, scale and automation are critical differentiations

Cisco Solution

Jio Automate Initiative leverages Cisco Network Automation Platform including:• Cisco Automation• Doubling capacity with more

than 250,000 Cisco routers servicing growth of network from RAN/Core/Edge

• Cisco Core Routing /XR • Cisco Mobile Video Edge to

leverage MEC & video caching to reduce traffic across MBH

Benefits

• Covers 99% of India’s population w/network platform & automation.

• Only Pan-India 4G Network• Most VoLTE subscribers and traffic

worldwide —with 2.65 billion mins • Automation at scale: plan, build

and operate network infrastructure,

• 1.78 billion hours video per month, Jio world’s largest mobile video network

• Consistently rated India’s fastest network per TRAI

‘“When Jio announced the launch of our All-IP Network, built on Cisco foundation one of the amazing things that we have observed is the uptake and adoption of mobile video far exceeded anybody’s expectation. When we saw on average an Indian Consumer was consuming about 1 GB of data per user, per day. That has taxed our network resources within it’s current architecture and we felt that we needed to change the paradigm putting content closer to the user.”Tareq Amin – SVP Technology Development Reliance Jio


Jio Results

https://www.cisco.com/c/en/us/solutions/collateral/service-provider/ultra-services-platform/case-study-c36-738618.pdf

© 2018 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialRead the story or visit Telefonica case study page on Cisco.com

Telefonica unit gains huge efficiencies from the automation of internal systems with the help of Cisco Services

Challenges

• Telefonica International Wholesale Services (TIWS) wanted to improve the efficiency of its internal operations by automating employee tasks

Cisco Solution

Offerings include:

• Cisco Services as a key ally in the creation of rule set

• Completely new automation system with built-in ROI

• GitHub repository with debugging, version control and code testing tools on every PC

• Set of DevOps tools

Benefits

• Network configuration used to take 4 hours, now 20 mins

• New interfaces reduced to a 2-minute process from 45 minutes

• Employees spend less time on menial tasks and more on valuable work

• A 20% reduction in operational expenses, reduced staff from 60 to 30 shifted some staff into consultant roles

"Cisco was a great ally. They brought in more expertise to help us and challenged us to be rigorous and precise in defining variables until our team was all in agreement.” José Manuel De Arce, Deputy Director OSS & IT Infrastructure, Telefonica


Telefonica Resultshttps://www.youtube.com/watch?v=8qVZfFy4lmw

© 2018 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialRead the full Press Release on Vodafone Newsroom

Vodafone: AI Enabled Augmented Engineering Increases Network Optimization Speed By Over 45,000%

Challenges

• Vodafone’s revenue reported in 2016, four European countries, namely, the U.K., Spain, Germany, Italy accounted for 54% or US$22 billion of its total revenue.

• Declining service revenues from 0.3% to 3.5% for the year.

• Growing IoT business w/ 38 million IoT connections as of 2016, 29% YoY revenue growth. Enterprise business, includes IoT, accounted for £10 billion or 28%

of total service revenues.

Cisco Solution

Vodafone Leverages Machine Learning includes

• Cisco C- SON:• Faster deployment of LTE sites,

with no need for manual configuration of UMTS frequencies

• Zero errors in UMTS frequencies, leading to shorter call setup times in LTE

• Better LTE UE accessibility, by eliminating the need for premature configuration of LTE frequencies during LTE rollout in the network

Benefits

• Improving customer experience w/ user-centric optimization mechanisms extremely important in current competitive environment.

• Optimizing and maintaining performance for specific customer service levels (i.e. Gold, Silver, Bronze) or accounts constitutes a strategic activity and a very large challenge for mobile operators.

• Subscriber data is also key to enabling the network performance visibility required to differentiate their customer experience.

'Vodafone customers could experience significant benefits from the use of machine learning in our networks. For instance, thenetwork could identify if there is high traffic at a mobile cell site every Thursday at 8pm - perhaps generated by weekly concerts at a popular music venue - and automatically increase the cell's capacity before people arrive, returning to normal after they go home. Customers would benefit from the uninterrupted ability to call, message or share videos and photos on social media throughout the night..” Santiago Tenorio, Head of Network Strategy & Architecture at Vodafone


Vodafone Results


Aspider-NGI IoT Demands On-Data Connectivity

Challenges

• IoT devices growth surpassed the number of ‘human' subscribers.

• As machine growth on their network continues, reductions in ARPU and the transaction volumes exploded – all factors that forced ASPIDER-NGI to garner new economies of scale

• Customers also increasingly delivering critical solutions that businesses depend on for their operations – automotive, safety, security, transportation.

Cisco Solution

• Cisco UPC solution to provide 4G / 5G capability and to help better manage allocation of sessions and improved policy enforcement.

• Integrated Solution into ASPIDER-NGI core using orchestration of both NFV and overall network core provisioning for 6 distributed colocations.

• Cisco USP supports CUPS allows disaggregation of its cloud-native functions and deploy them across the IP network

Benefits

• It was about redefining their customers’ business through their network, integrating cloud services over all access types.

• The combined network supplies customers a network that gives them flexibility, agility, control, security, performance and resilience to monetize the demands of new services for enterprise and operator customers alike

“Innovation is a mind-set that you have to continually develop.” Jan Mooijman, CEO at ASPIDER-NGI. “To grow we have to accelerate our pace of thinking, and our openness to adopting new approaches that can still provide the reliability that the industry demands."


Results

Applications:•for MNOs to manage wholesale delivery to their clients•for MVNEs to provide cost effective core control•for MVNOs to allow “full MVNO” connectivity•for IoT platforms for control of data services•for Enterprises for private mobile networks

© 2018 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialRead the full FirstNet and AT&T Public Safety Communications Platform

Connecting First Responders Public Safety’s Exclusive Communications Platform Comes to Life With Nationwide Launch of the FirstNet Dedicated Network Core

Challenges

• Outdated communications systems

• First responders on different platforms and often could communicate

• Providing the best possible support for personnel during 100,000+ emergency calls annually

• Improving the quality of healthcare for citizens

• Increasing staff job satisfaction

Cisco Solution

• The UPC It’s the industry's most complete, fully virtualized, evolved packet core

• UPC combines all packet core services into a single solution.

• Mobile Packet Core, GGSN, PGW, SGW, SGSN

• Secure: Keep all traffic on the FirstNet evolved packet core protected

Benefits

• Creates/controls the FirstNet experience.

• Processes and carries public safety’s vital information.

• Unlocks critical capabilities, like First Priority™, to help law enforcement, EMS and fire respond to unfolding incidents around them.

• Forms the basis for the unified, interoperable and nationwide communications system that public safety envisioned.

• First responders on the FirstNet evolved packet core can now access First Priority™

“Outdated communications capabilities are a threat to public safety. We’ve seen it repeatedly when disasters strike –from September 11, the Boston Marathon and Parkland. We’ve been advocating for the future of communications to bring us a modern solution that will empower us with next generation tools. And with FirstNet, that future is here, giving us an experience we can’t get on any commercial network.” Ed Davis, former Boston police commissioner


Results:


Cisco 5GRedefining Your Network

Converged Core

NetworkSlicing

ServiceAutomation

Edge Distribution

VirtualScaling

Security Services


• This is a very competitive time in Mobile across the globe.

• Time to change the game, not play the game

• Show your differentiated solutions

• We showed you multiple Customer Success Stories and for more details go to www.cisco.com/go/5G

Summary

Real-world use cases that customer want now - Cisco · -lp 2·/hdu\ 6u 0reloh 6roxwlrqv 0dqdjhu 'dq...

Documents

Transcript of Real-world use cases that customer want now - Cisco · -lp 2·/hdu\ 6u 0reloh 6roxwlrqv 0dqdjhu 'dq...