REAL WORLD Demographic

VIRTUAL WORLD

DemographicJuan Lopez

Male, Hispanic, 55, Low Income

Married, 4 children & 5 grandchildren

No education, East Bakersfield, Homeowner

Construction worker

Jason SmithMale, White, 30, High Income

Single, No children, MBA Mkt StanfordNewport Beach, Homeowner

REAL WORLD TARGET PROFILE for V-WORLD EXPERIENCE (Ch.7)

REAL WORLD Psychographic

VIRTUAL WORLD

PsychographicCatholic-attends regularly

Beer belly, good father/grandfather

Hobbies: watching soccer games on weekends

Social events: enjoys BBQ’s with neighbors and family

Food: enjoys traditional Mexican food

Fashion: simple attire

Politics: opinions are more in line with Democrats believes and opinions

Education: basic education, however interested in gaining more knowledge and

skills  

Immigrated to US, drives pick-up truck

Saves aluminum cans, Levis, Bud Light

Catholic-attends sometimesGood shape, ladies man

Hobbies: golf Social events: Enjoys attending social events, including community events.

Food: enjoys diverse foods, and does not limit himself to Mexican food

Fashion: expensive, custom attirePolitics: Strong Democrat

Education: Education is essential to success 

US born, CEO of Anheuser-Busch,

REAL WORLD TARGET PROFILE for V-WORLD EXPERIENCE (Ch.7)

VIRTUAL-WORLD TARGET PROFILE for V-WORLD BRANDS (Ch.7)

VIRTUAL PROFILE

DEMOGRAPHICS

VIRTUAL BRANDS

PURCHASED/USEDJason Smith

Male, White, 30, High IncomeSingle, No children, MBA Mkt

StanfordNewport Beach, HomeownerUS born, CEO of Anheuser-

Busch,Wears custom tailored clothes

Porsche

Rolex

Health foods (4-5* restaurants)

Drinks expensive Wine & DosXX Beer

Tailored Suits

Custom order everything

Lives in Beach house

VIRTUAL-WORLD TARGET PROFILE for V-WORLD BRANDS (Ch.7)

VIRTUAL PROFILE

PSYCHOGRAPHICS

VIRTUAL BRANDS

PURCHASED/USED

Attends Catholic Church (irregularly)Good ShapeLadies Man

Well GroomedTan

ConfidentTall

Goes to the gym

Expensive jewelry

Flowers

Expensive cars

High-end hair salons

Expensive Wardrobe

Cologne

High-end electronics

Premium wines + liquors

REAL WORLD & V-WORLD PROFILE MOTIVATIONS - “Will” (Ch.8)

MOTIVE Real WorldMOTIVES

For CreatingVIRTUAL AVATAR

Virtual World MOTIVES

For ConsumingVIRTUAL BRANDS

PhysicalLooksHealth

To uphold image/status

SecurityGreat job Security System, 401K,

Insurance

Social-Emotional Single lifeFreedom to do as he

pleases.Responsibility(to provide

is overwhelming)

To maintain single status. Make every effort to

maintain high class status

Psychological –Actualization Success

Actualization (wants to live out dream life)

To be known/recognized. Affirmation of status

Other($, Image, New, Pleasure, etc.)

Admiration Live a fun and eventful life.

REALWORLD & V-WORLD PROFILE KNOWLEDGE - “ABILITY” (Ch.10)

Beliefs Feelings Attitudes

Virtual World Profile(“Group #3”)

Could have had it all had he only gone to

school.

Religiously he is still catholic, however no longer sees a need to

go to church to confirm his beliefs.

Wanting to feel like a more successful

person.

Strongly believes that success is

earned.

Feels he needs an online partner that

can relate to his strides towards

perfection.

He is still the same person, just more flamboyant and

extraverted.

Will only give to charities such as the treatment for cancer – not to

beggars on the side of the road