Revitalize Your Buyer Personas for Real World Results - MarketingProfs B2B Forum presentation 2015
Real World Data Presentation
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Transcript of Real World Data Presentation
![Page 1: Real World Data Presentation](https://reader033.fdocuments.in/reader033/viewer/2022052700/55c4199ebb61eba9518b4583/html5/thumbnails/1.jpg)
USE REAL WORLD
DATA
REAL WORLD
SOLUTIONS
TO CREATE
@isentia / #pria2014
![Page 2: Real World Data Presentation](https://reader033.fdocuments.in/reader033/viewer/2022052700/55c4199ebb61eba9518b4583/html5/thumbnails/2.jpg)
72%OF PEOPLE
ARE FOOLED BY STATISTICS
63%OF STATISTICS ARE MADE UP ON THE SPOT
YET
Use real world data to create real world solutions / @isentia / #pria2014
![Page 3: Real World Data Presentation](https://reader033.fdocuments.in/reader033/viewer/2022052700/55c4199ebb61eba9518b4583/html5/thumbnails/3.jpg)
HOW DO WE USE DATA NOW?
Use real world data to create real world solutions / @isentia / #pria2014
![Page 4: Real World Data Presentation](https://reader033.fdocuments.in/reader033/viewer/2022052700/55c4199ebb61eba9518b4583/html5/thumbnails/4.jpg)
51%PRINCIPAL USE OF DATA IS TO INFORM FUTURE
PLANS AND STRATEGIES
HOW DO WE USE DATA NOW?HOTWIRE, MARKETING MAGAZINE, SEPTEMBER 2014
Use real world data to create real world solutions / @isentia / #pria2014
![Page 5: Real World Data Presentation](https://reader033.fdocuments.in/reader033/viewer/2022052700/55c4199ebb61eba9518b4583/html5/thumbnails/5.jpg)
51%PRINCIPAL USE OF DATA IS TO INFORM FUTURE
PLANS AND STRATEGIES
80%EFFECTIVELY USE
DATA AND INSIGHTS TO INFORM STRATEGY
AND PLANNING
HOW DO WE USE DATA NOW?HOTWIRE, MARKETING MAGAZINE, SEPTEMBER 2014
Use real world data to create real world solutions / @isentia / #pria2014
![Page 6: Real World Data Presentation](https://reader033.fdocuments.in/reader033/viewer/2022052700/55c4199ebb61eba9518b4583/html5/thumbnails/6.jpg)
HOW DO WE USE DATA NOW?
51%PRINCIPAL USE OF DATA IS TO INFORM FUTURE
PLANS AND STRATEGIES
80%EFFECTIVELY USE
DATA AND INSIGHTS TO INFORM STRATEGY
AND PLANNING
5%FELT THEIR ORGANISATION IS EQUIPPED TO EXTRACT MEANINGFUL INSIGHTS
FROM THE DATA IT COLLECT
HOTWIRE, MARKETING MAGAZINE, SEPTEMBER 2014
Use real world data to create real world solutions / @isentia / #pria2014
![Page 7: Real World Data Presentation](https://reader033.fdocuments.in/reader033/viewer/2022052700/55c4199ebb61eba9518b4583/html5/thumbnails/7.jpg)
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MASS AND SOCIAL MEDIA VOLUME (Hourly over 2 days, 16-17 April 2014)
MassSocial
BARRY O’FARRELL’S RESIGNATION
Use real world data to create real world solutions / @isentia / #pria2014
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MASS AND SOCIAL MEDIA VOLUME (Hourly over 2 days, 15-16 April 2014)
MassSocial
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15/4/2014 16/4/2014 17/4/2014
COMMONWEALTH BANK OUTAGE
Use real world data to create real world solutions / @isentia / #pria2014
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JUST BECAUSE
SOMEONE PROVIDES YOU WITH NUMERIC RESULTS,
DOES NOT MEAN THEY ARE SIGNIFICANT, OR THAT YOU SHOULD RELY ON THEM TO
MAKE A DECISIONDARREN WOOLLEY, 19 NOVEMBER 2014
Use real world data to create real world solutions / @isentia / #pria2014
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MORTON’S STEAKHOUSE PATRON PETER SHANKMAN JOKINGLY ASKED OVER TWITTER IF THE RESTAURANT CHAIN COULD MEET HIM WITH A PORTERHOUSE STEAK WHEN HE LANDED FROM AN INTERSTATE FLIGHT...
THEY DID
Use real world data to create real world solutions / @isentia / #pria2014
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TO ACTUALLY GET IT DONE, MORTON’S...SOURCE: DOUG LANEY, GARTNER
Use real world data to create real world solutions / @isentia / #pria2014
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TO ACTUALLY GET IT DONE, MORTON’S...SOURCE: DOUG LANEY, GARTNER
HAD TO SEE THE TWEET;1
Use real world data to create real world solutions / @isentia / #pria2014
![Page 13: Real World Data Presentation](https://reader033.fdocuments.in/reader033/viewer/2022052700/55c4199ebb61eba9518b4583/html5/thumbnails/13.jpg)
TO ACTUALLY GET IT DONE, MORTON’S...SOURCE: DOUG LANEY, GARTNER
HAD TO SEE THE TWEET;1
THEN DISCOVERED PETER WAS A FREQUENT CUSTOMER (AND FREQUENT TWEETER);2
Use real world data to create real world solutions / @isentia / #pria2014
![Page 14: Real World Data Presentation](https://reader033.fdocuments.in/reader033/viewer/2022052700/55c4199ebb61eba9518b4583/html5/thumbnails/14.jpg)
TO ACTUALLY GET IT DONE, MORTON’S...SOURCE: DOUG LANEY, GARTNER
HAD TO SEE THE TWEET;1
THEN DISCOVERED PETER WAS A FREQUENT CUSTOMER (AND FREQUENT TWEETER);2
PULLED THE DATA ON WHAT PETER TYPICALLY ORDERED, 3
Use real world data to create real world solutions / @isentia / #pria2014
![Page 15: Real World Data Presentation](https://reader033.fdocuments.in/reader033/viewer/2022052700/55c4199ebb61eba9518b4583/html5/thumbnails/15.jpg)
TO ACTUALLY GET IT DONE, MORTON’S...SOURCE: DOUG LANEY, GARTNER
HAD TO SEE THE TWEET;1
THEN DISCOVERED PETER WAS A FREQUENT CUSTOMER (AND FREQUENT TWEETER);2
PULLED THE DATA ON WHAT PETER TYPICALLY ORDERED, 3
WORKED OUT WHICH FLIGHT HE WAS ON; AND ONLY THEN 4
Use real world data to create real world solutions / @isentia / #pria2014
![Page 16: Real World Data Presentation](https://reader033.fdocuments.in/reader033/viewer/2022052700/55c4199ebb61eba9518b4583/html5/thumbnails/16.jpg)
TO ACTUALLY GET IT DONE, MORTON’S...SOURCE: DOUG LANEY, GARTNER
HAD TO SEE THE TWEET;1
THEN DISCOVERED PETER WAS A FREQUENT CUSTOMER (AND FREQUENT TWEETER);2
PULLED THE DATA ON WHAT PETER TYPICALLY ORDERED, 3
WORKED OUT WHICH FLIGHT HE WAS ON; AND ONLY THEN 4
SENT A TUXEDO-CLAD WAITER TO SERVE HIM HIS DINNER. 5
Use real world data to create real world solutions / @isentia / #pria2014
![Page 17: Real World Data Presentation](https://reader033.fdocuments.in/reader033/viewer/2022052700/55c4199ebb61eba9518b4583/html5/thumbnails/17.jpg)
TO ACTUALLY GET IT DONE, MORTON’S...SOURCE: DOUG LANEY, GARTNER
IS YOUR ORGANISATION/
CLIENT EVEN CAPABLE OF SOMETHING
LIKE THIS?
HAD TO SEE THE TWEET;1
THEN DISCOVERED PETER WAS A FREQUENT CUSTOMER (AND FREQUENT TWEETER);2
PULLED THE DATA ON WHAT PETER TYPICALLY ORDERED, 3
WORKED OUT WHICH FLIGHT HE WAS ON; AND ONLY THEN 4
SENT A TUXEDO-CLAD WAITER TO SERVE HIM HIS DINNER. 5
Use real world data to create real world solutions / @isentia / #pria2014
![Page 18: Real World Data Presentation](https://reader033.fdocuments.in/reader033/viewer/2022052700/55c4199ebb61eba9518b4583/html5/thumbnails/18.jpg)
Use real world data to create real world solutions / @isentia / #pria2014
![Page 19: Real World Data Presentation](https://reader033.fdocuments.in/reader033/viewer/2022052700/55c4199ebb61eba9518b4583/html5/thumbnails/19.jpg)
@isentia / #pria2014