Real time social media marketing in action
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Transcript of Real time social media marketing in action
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THE REAL-TIME MARKETING PLATFORM
&
REAL-TIME SOCIAL MEDIA MARKETING IN ACTIONSeptember 12, 2013
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Empowering brands and agencies to manage, advertise, and analyze their marketing initiatives more effectively by
connecting them to the people, apps, and data they need to make real-time business decisions.
SHIFT is the real-time marketing platform for brands & agencies
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Empowering brands and agencies to engage their target audience over all major social networks and
devices through Social Rich Media.
Moontoast is a Social Rich Media Advertising Platform,which is available on the SHIFT Open Marketing Cloud
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The Problem:
How can marketers more effectively collaborate in real-time to drive results among the fragmented
pieces of social marketing?
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The Solution:
Moontoast’s Activation Hub and SHIFT Media Manager on the SHIFT Platform
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Moontoast Social Rich Media Ad Units
Using the Moontoast platform, brands can create interactive and transactional rich media experiences which engage social consumers throughout the entire path-to-purchase journey
Awareness( Lead(Genera,on( Preference( Shopping( Experience( Endorsement(
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Moontoast Social Rich Media Ad Platform
Activation HubAd builder to create, manage and analyze your ads and campaigns
Interactive Rich Media AdsMoontoast’s interactive ads can be distributed at scale on major social
channels like Facebook and Twitter, across multiple device types responsively
Social AnalyticsMeasure and optimize campaign and ad performance versus benchmarks
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SHIFT Media ManagerSHIFT Media Manager can then let you build, manage, and optimize
paid campaigns using Moontoast ad units
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SHIFT PlatformThe SHIFT Platform enhances our joint offering by letting you leverage
both technologies in one place.
Real-time actionable notifications help
advertisers plan and optimize their campaigns
on the fly.
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Maximum Engagement with
MoontoastGreater Impact
with SHIFT Media Manager
Most Effective Performance
AD1
Together on a single platform
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ADVERTISER EXPERIENCECREATE A MOONTOAST CAMPAIGN ON SHIFT
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STEP 1: Connect Accounts
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STEP 2: Create an Ad
Components are the central building block within the Moontoast Platform.
Depending on what kind of actions you want to drive, you can create specific ad units suited to that objective.
Choose from various pre-built rich media ad units such as:
• Interactive Video• Image Carousel Gallery• Video Data Capture• In-ad Shopping
And much more!
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STEP 3: Configure Ad and Campaign Details
Add images, videos, logos, share and interactive specs
Specify copy, messaging and any data capture field information.
Set flight dates, assign to a campaign, share to Facebook, and you’re done!
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ADVERTISER EXPERIENCECREATE A PAID MEDIA CAMPAIGN USING SHIFT
MEDIA MANAGER
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STEP 1: Synch FB Spend Account(s) to Team
• Ability to assign multiple FB spend accounts to a Team
• Spend accounts are assigned at the campaign level
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STEP 2: Create Worksheet
Three ways:1. All Facebook: Marketplace Ads2. Homepage: Premium Ads3. Bulk Upload: Traffic campaign via Bulk Upload Template
STEP 3: Select Creation Type
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STEP 4: Select and Create Ads
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STEP 5: Create & Select Target Groups
Reach is pulled in real-time from Facebook and updated every time you change a parameter such as gender, age and location
Select targets from library to add to worksheet
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STEP 6: Select Target/Creative Pairs
STEP 7: Create Campaign
•Ability to assign FB tracking pixels & 3rd party view tags to campaign level or ad level
•Set daily or lifetime budgets for the campaign
•Set bid type & bid, which can be applied to all ads within campaign
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STEP 8: Publish Campaigns
•Progress and status of ads published will appear on the right hand column of screen
•Ability to “Save Draft” allows you to save and have another member of the Team review and Q/A campaigns & ads in a draft prior to pushing to a live environment
•The status box (in green) will allow advertiser to know status of campaigns being published to Facebook and notify Team of any publishing errors so you can correct them
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USER EXPERIENCEMOONTOAST RICH MEDIA AD UNIT POWERED
BY SHIFT PAID MEDIA
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STEP 1: Discovery
DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from the News Feed.
If the user decides to sign up for updates, they fill-out the form.
Once the form is complete, the user would press the “SUBMIT” button to submit.
After the submission, the user is asked to share this app with friends and family.
DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
Which takes them to a branded experience, with a video and form to receive updates.
If the user decides to sign up for updates, they fill-out the form.
Once the form is complete, the user would press the “SUBMIT” button to submit.
After the submission, the user is asked to share this app with friends and family.
A user clicks on the post in the News Feed.
Which takes them to a branded experience, with a video and form to
receive updates.
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STEP 2: Interaction
After engaging with the video within the ad unit,
the user then signs up for future email updates
DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from the News Feed.
If the user decides to sign up for updates, they fill-out the form.
Once the form is complete, the user would press the “SUBMIT” button to submit.
After the submission, the user is asked to share this app with friends and family.
DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from the News Feed.
If the user decides to sign up for updates, they fill-out the form.
Once the form is complete, the user would press the “SUBMIT” button to submit.
After the submission, the user is asked to share this app with friends and family.
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STEP 3: Transaction
Once the form is complete, the user would press the
“Submit” button.
DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from the News Feed.
If the user decided to sign up for updates, they fill-out the form.
Once the form is complete, the user would press the “SUBMIT” button to submit.
After the submission, the user is asked to share this app with friends and family.
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STEP 4: Endorsement
After the action is complete, the user can then share this ad unit with their connections on any
social network
DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from the News Feed.
If the user decides to sign up for updates, they fill-out the form.
Once the form is complete, the user would press the “ENTER NOW” button to submit.
After the submission, the user is asked to share this app with friends and family.
DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from the News Feed.
If the user decides to sign up for updates, they fill-out the form.
Once the form is complete, the user would press the “ENTER NOW” button to submit.
After the submission, the user is asked to share this app with friends and family.
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SANTA MONICA1447 Cloverfield Blvd. Suite 101
Santa Monica, CA 90404310.310.8315
www.SHIFT.com
BOSTON4 South Market Place, 4th Floor
Suite 5005Boston, MA 02109
857.277.5810
www.moontoast.com
THE REAL-TIME MARKETING PLATFORM
THANK YOU