Real Time Bidding (RTB) Advantages
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Mutlu Dogus Yildirim Head of Business Development
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This is the presentation I used in one of the biggest a e-commerce conferences in Turkey. I've tried to explain the basics of real time bidding and related technologies.
Transcript of Real Time Bidding (RTB) Advantages
Mutlu Dogus YildirimHead of Business Development
RTB= Real Time Bidding
= digital advertising through open auction
WhyOpen Auction?
Product: rare
Potential buyers: many
WhyNow?
?
4,8 TL / CPM
2,6 TL / CPM
2,2 TL / CPM
4,8 TL /CPM
2,6 TL / CPM
2,2 TL / CPM
4,8 TL / 2,7 TL /CPM
100ms
4,8 TL /CPM
...
6,2 TL /CPM
?
Budget Estimations
RTB Budget Estimations
Kayn
ak: P
ubM
atic,
Eki
m 2
012
$0,40 Billion
$1,35 Billion.
$2,97 Billion.
$4,99 Billion
$7,50 Billion
$10,47 Billion
$13,87 Billion
Advertiser Publisher Visitor
Each impression evaluated, optimum price
determinedEach impression sold to
the best bidder
Better adsMore control Less operation (automated process)
More targeted Better performance
RTB is not only ...
• Retargeting
• Performance
• Web Display
