REAL Magazine Featuring Jay Anderson of Edgewater Contractors
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REAL Magazine Luxury lifestyle and estate homes. Featuring Jay Anderson of Edgewater Contractors
Transcript of REAL Magazine Featuring Jay Anderson of Edgewater Contractors
2 | REAL Magazine | www.the-real-magazine.com
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Art WorkWHEN IT COMES TO CUSTOM STONE WORK.... IF YOU CAN IMAGINE IT WE CAN MAKE IT”
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4 | REAL Magazine | www.the-real-magazine.com
“Art is a discovery and development of elementary principles of nature into beautiful forms suitable for human use.”
~Frank Lloyd Wright
Art. Any brief definition would oversimplify the subject, but the definitions offered over time include some notion of human agency; the capacity for human beings to make choices. This may include manual skills (the art of painting, sculpture or photography), intellectual manipulation (the art of politics) or personal
expression (the art of conversation).
Art is such a large part of our everyday lives that we rarely even stop to think about it. Look at the chair, desk or table where you are sitting. Someone designed that. It is art. Your shoes are art. Your coffee cup is art.
Your car is art. Think about it. Art is everywhere and this month we explore art.
REAL | letter from the publisher
We start by following Giovanni Lunardi to Cortina D’Ampezzo, Italy for the gallery exhibition of his latest series of artwork, Explosion. Explosion takes the action captured behind Giovanni’s still photographs and brings that action, and the photograph, to life. Color or black and white, Explosion explodes the images to life. Photograph,
imagination and movement equals art.
Next off we head to Sarasota’s State Street and visit with State of the Arts Gallery owners Tre Michel and David Steiner. With Valentine’s Day around the corner we explore a few pieces of art appropriate for giving on that day. Different mediums, different approaches, once again art at
its finest, or fine art.
Last renowned Sarasota School of Architecture architect Carl Abbott offers REAL Magazine the privilege to debut his book, In/Formed By The Land. Carl’s coffee table book offers a look into forty-six years of designing and building amazing structures. We could re-label Carl’s work as artitecture. It certainly is striking and so is the
book.
Just look around you and take it all in. Art is everywhere.
Ed BerthaFebruary 2013
Photography by Peter Acker
Featuring
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14 | REAL artGiovanni Lunardi’s Explosion, By Ed Bertha
16, 17 | REAL newsCat Depot Recipient Of Two Grants | New College Ranked In Top Ten For Graduate School Success | ONE Sarasota Realty Group Launches | TreeUmph! Adventure Course Opens | Lynette Warnars Joins Insignia Bank | Leisa Weintraub Speaks At International Builders Show
20 | REAL kerried awayArt As A Gift, By Kerrie Lehnert
A Love Affair With Shoes, By Rebecca Smith
40 | REAL style
Donte’s Den: A Living Legacy for Treasured Canines, By Lalaena Gonzalez-Figueroa
46 | REAL cares
26 | Jay Anderson
contents | February 2013
24, 42, 48 | REAL perspectivesDilapidated or Damaged Structures –Rehab vs. Rebuild? By William Henry, PhD | International Real Estate – Communicating Across Cultures, By Patricia Tan | REAL Early Stage Companies, By Sara Hand
34 | REAL beautyThe History Of The Hair Braid, By Sheila Venancia
In/Formed By The Land, The Architecture of Carl Abbott, By Leonardo Lunardi
36 | REAL architecture
8 | REAL Magazine | www.the-real-magazine.com
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10 | REAL Magazine | www.the-real-magazine.com
get REALwww.the-real-magazine.com
Executive PublisherEd Bertha
(941) [email protected]
Cover & Masthead PhotographyGiovanni Lunardi
PhotographyGiovanni Lunardi
Chad SpencerTina Golder
Executive Producer VideoViaVio; Leslie Brown
Creative DirectorChristian Lunardi
Design & LayoutElisabeth Kellam Kerr
Contributing WritersEd Bertha
Tracy EisnaugleLalaena Gonzalez-Figueroa
Kacey C. KrznaricKerrie Lehnert
Leonardo Lunardi
Subscriptions & CirculationInnovative Agent Services
PrintingManatee Printers, Inc.
ProductionREAL Magazine, Inc.
REAL Magazine is produced monthly by REAL Magazine, Inc. Principal office: 2170 Main Street, Suite 203, Sarasota, FL 34237. COPYRIGHT © 2013 REAL
MAGAZINE. All content copyrighted. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Although precautions are
taken to ensure the accuracy of published materials, REAL Magazine cannot be held responsible for opinions expressed or facts supplied by its authors. All
listing information published in REAL Magazine is deemed reliable but not guaranteed. Contact agent or builder directly to verify listing information
which is subject to change.
WEBSITE: www.the-real-magazine.com offers RSS feeds, current and past issues, links to sponsors, an event calendar, unique editorial, a blog and additional
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REAL | featured
Kerrie Lehnert, a hard finish designer, is the driving force behind Kitchens by Kerrie. Designing kitchens, baths, closets and more for over thirteen years, Kerrie works seamlessly with homeowners, architects, builders and interior designers creating the ultimate space, always with an eye on resale value. Kitchens by Kerrie maintains a showroom at Bacon’s Furniture and Design, 7522 South Tamiami Trail, Sarasota, FL 34231. For more information she may be reached at (941) 228.1173 or [email protected].
William Henry PhD is the Principal in Charge of Reliable Group LLC a full service architectural and interior design firm that has served as the architect of record for over 1000 projects across the State of Florida (Registration number AA0003523). He has lectured and written widely on the above topic. His most recent publication is ‘Return of the Master Builder’ available on Amazon Kindle e Books. His contact information is [email protected]; (813-226-2220 Ext204) or visit the company web site at www.rga-design .com or www.buildingdoctorfl.com.
Patricia Tan was born in England, and her career in international sales and marketing led her to live and work in many countries around the world before moving to Sarasota in 1997. Patricia is a Certified International Property Specialist (CIPS), Graduate Realtor Institute (GRI), and Transnational Referral Certified (TRC). She is involved in global activities of the Sarasota, Florida and National Association of Realtors, and currently serves as NAR President’s Liaison to U.K. Her real estate business operates from Coldwell Banker on St Armands Key, where her focus is to bring international buyers to the local market. She regularly makes marketing trips to Canada, Asia and Europe, to promote Florida’s Gulf Coast and the Sarasota area in particular. Patricia may be reached at (941) 504.9232 or [email protected].
Rebecca Z. Smith, a fashion stylist/image consultant, is the founder of We’ve Got Style by Rebecca and an Etcetera clothing agency. She offers styling and personal shopping services, image makeovers, wardrobe planning, closet consultations, key note speaking and fashion show productions. Her Etcetera line is available exclusively via appointment-only trunk shows four times a year. We’ve Got Style by Rebecca is located in Sarasota, FL. For more information contact Rebecca at (941) 2236643, [email protected] or www.wevegotstyle.com
Managing Partner for S P Hand and Associates, Sara Hand special izes in developing creative strategies for business growth with a strong focus on implementation. She is President of the Sarasota Chapter Gulf Coast Venture Forum, co-founder of BarCamp Sarasota, on the Board of Directors for the Sun Coast Technology Forum and is involved regionally in collaborative efforts for Entrepreneurial Support organizations across SWFL. Sara may be reached at (941) 228.4033 or [email protected].
Sheila Venancia has over a decade of distinguished international experience. Originally from Brazil, she trained with leading international hair professionals in London, Spain, Brazil and the USA. In Brazil, Sheila rose among the top-ranking hair and makeup artists, catapulting her into the celebrity arena. Sheila’s work has been featured on Brazilian television shows, newspapers and magazines. Her specialties are non-toxic Japanese hair straightening, laser hair extensions, and high-end modern styling. Sheila may be reached at (941) 822.2152
Real Estate HomesIn a Real Private Ranch
T here is only one place to find real, estate-sized home sitesin a premier gated master planned community.
The Forest is part of the Hi Hat Ranch—one of Sarasota’s largest historic private land holdings.It is the area’s most unique setting for expansive homes
surrounded by unspoiled Florida countryside — instead of neighboring homes.
Three to Five Acre Homesites Homes by Anchor Builders — Arthur Rutenberg — John Cannon — John Neal — Todd Johnston
Preview at TheForestatHiHatRanch.com. Then contact us today for more information or to schedule a private tour.Brian [email protected]
Sotheby’s International Realty and the Sotheby’s International Realty logo are registered service marks used with permission. Each office is independently owned and operated. Equal Housing Opportunity.
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14 | REAL Magazine | www.the-real-magazine.com
Known as “The Pearl of the Dolomites” (Italy’s Aspen), the rich and famous flocked to the central Cortina gallery for comradery and to take in Giovanni Lunardi’s masterpieces.
The show opened on December 7th. On Christmas day Giovanni in Sarasota with his family received a call from his brother Pietro exclaiming, “The show is packed and everyone continues to look for you!” Two days later Giovanni and
ExplosionBy Ed Bertha
his wife Ines flew to Cortina where they got there just in time for the opening reception surprising the gallery director Puni Menardi and the guests. Everyone was ecstatic to see Giovanni and wife on this night. The show ran through February 3rd and then moves to Milano’s Mia Fair. Interested parties may view the Limited Edition at Giovanni Lunardi’s studio in Sarasota. Call (941) 928.7338 to schedule a private viewing.
Stefano Zardini’s Ikonos Art Gallery, located in Cortina D’Ampezzo, Italy, opened with a bang debuting Giovanni Lunardi’s latest artistic photographic creations; EXPLOSION.
Opening Reception Night Giovanni Lunardi with his wife Ines (Center), his brother Pietro Lunardi (Left) and the Owner of Ikonos Art Gallery Stefano Zardini (Right).
REAL | art
Top Left - Entrance of the Ikonos Art Gallery.Top Right and Right - Interior views of the gallery during the Explosion Photographic Exhibition.Bottom Left - Erika Troier, sculptop from San Candido, has been a famous Fahion model and has worked with Giovanni in his Studio located in Milan. Bottom Middle - Giovanni Lunardi and famous movie director and producer Carlo Vanzina in front of one of the art pieces. Bottom Right - Puni Menardi, Gallery Director with a guest.
16 | REAL Magazine | www.the-real-magazine.com
INTEGRITY
ACTION
Harbor Acres ∙ 1384 Harbor Drive
MLS M5826878 ∙ $4.9 Million
16 | REAL Magazine | www.the-real-magazine.com
REAL | news
Cat Depot Recipient Of Two Grants
Cat Depot announced they were the recipient of two local grant awards. The Mary E. Parker Foundation (Bradenton) awarded $5,000, and The Edward E. and Lillian H. Bishop Foundation (Bradenton) awarded $5,000. Cat Depot depends on grant funds for many of their operating expenses, including medical equipment and services, education programs, animal rescue funds and community cat spay and neuter programs.
A nonprofit 501(c) 3 no-kill, free-roaming facility, Cat Depot is dedicated to helping homeless animals. The state-of-the-art center is known for its advanced technology, commitment to achievement, and the latest in shelter medicine practices and innovative programs. Cat Depot’s mission is to save lives, find loving homes, and provide the resources and education to improve the destiny of homeless cats. Cat Depot is where compassion meets commitment.
Cat Depot is open Monday through Friday 11am-7pm, Saturday and Sunday 11am-5pm. Handicap accessible. Cat Depot is located at 2542 17th Street, Sarasota, FL 34234. For more information visit www.CatDepot.org or call (941) 366.2404.
New College Ranked In Top Ten For Graduate School Success
New College of Florida ranks ninth in the United States for the percentage of students who go on to graduate programs within a year of graduation. U.S. News & World Report published the finding online in its ongoing series The Short List, which explores the data collected for its annual Best Colleges issue.
On average, 27 percent of college graduates across the country pursue advanced degrees within a year of graduation. At New College, however, the rate was 55 percent, or double the national average.
“It is increasingly clear that navigating and contributing to our ever more complex society requires not only a rigorous baccalaureate degree but further specialized study,” said New College of Florida President Donal O’Shea. “It is gratifying to see New College and its students leading the nation in recognizing this reality and the value of gaining immediate entry to graduate study.”
According to U.S. News & World Report, graduate school admission is significant because it improves students’ career prospects. Citing a 2012 study by Georgetown University, the magazine found that people with advanced degrees earn more money and experience lower unemployment rates throughout their careers. For more information on New College visit www.NCF.edu or call (941) 487.5000.
With over 30 years of local real estate experience, Sara Boudarga and Debbie Gonzalez announced the launch of ONE Sarasota Realty Group. ONE Sarasota offers complete real estate services with a polished, personal and knowledgeable touch. ONE Sarasota’s inaugural office is located at 741 South Orange and their Lakewood Ranch office will be open by late spring. The foundation of ONE Sarasota
ONE Sarasota Realty Group Launches
Real Estate Group evolved with customer service, extensive new construction knowledge and detailed contract negotiations at its core.
Boudarga’s diverse real estate experiences have ranged from sales management for a national builder, on-site sales for a custom builder and a developer representative for a luxury golf course. Gonzalez was Director of Sales and Marketing for a local custom homebuilder for over 16 years before taking her extensive knowledge into general real estate, specializing in luxury and waterfront properties.
Visit ONE Sarasota’s website at www.beautifulsarasotahomes.com. Boudarga may be reached at (941) 321.6352 or [email protected]. Gonzalez may be reached at (941) 504.9383 or [email protected].
seminars. The first was “Taking Your Email Campaigns to the Next Level,” and the second “Online Sales Counselors: Change the Game, Set More Appointments & Create Exceptional Customer Satisfaction”.
“Email has become a critical marketing tool in the home sales process,” said Weintraub. “Here at Neal Communities, we have been very successful at adapting to the fast changes in technology, from email marketing and press to social media, and I am happy to share our findings and keys to success with my colleagues from around the world.”
With more than 25 years of experience in new home marketing, Weintraub oversees all marketing and public relations for the Lakewood Ranch-based new home building company. She also is responsible for creating, designing, and managing the overall design theme for Neal’s communities. Under her direction Neal Communities has won numerous awards from and received recognition from all of the major building associations. Weintraub may be reached at (941) 328.1030 or [email protected]
Kelly Gettel & Co. PLLCLicensed Real Estate Broker
2170 Main Street, Suite 203Sarasota, FL 34237(941) 388.8232
ISN'T IT TIME...
West of Trail ∙ 1850 Boyce Street
MLS A3959911 ∙ $1.549 Million
RESULTS
TreeUmph! Adventure Course, Southwest Florida’s first treetop obstacle course, recently opened its gates. With five progressively difficult courses for adults and children ages 7 and up, adventurers of all skill levels will make their way along a self-guided tour through the treetops. The challenges include wobbly bridges, hanging nets, bungee swings, an exhilarating 650-foot-long ZIP line and more. Guests can stop at any time and are always harnessed to the industry’s most sophisticated safety equipment. Seniors can enjoy the games too, with a special half-course ticket option.
TreeUmph! Adventure Course Opens
“Our guides are ready and the course is complete,” said Aaron Corr, who owns TreeUmph! Adventure Park with his wife and partner, Kathy. “We look forward to offering a new form of outdoor entertainment to our local community, and giving tourists another reason to enjoy Sarasota and Manatee Counties.”
Open year-round from 7:30am until dusk, TreeUmph! Adventure Course offers online reservations at www.TreeUmph.com or by calling (941) 322.2130 or toll-free at (855) 322.2130. TreeUmph! is located at 21805 SR 70 East in Bradenton.
Insignia Bank announces the hiring of Lynette Warnars as a Residential Lending Originator. She will be based out of Insignia Bank’s office located downtown at 333 North Orange Ave, Sarasota, FL at the corner of Orange and Fruitville Road.
Warnars comes to Insignia with over twenty-five years of experience in residential lending, fifteen of them in the Sarasota/Bradenton markets. She has not only been a top producer, but has also managed the mortgage departments for other banks in the local area. In addition to her professional duties, Warnars has been an active member of the Longboat Key Chamber, Manatee Board of Realtors and the Lakewood Ranch Business Alliance.
“I am pleased to welcome Lynette Warnars to Insignia Bank,” said Charles G. Brown III, Chairman and CEO of Insignia Bank. “Lynette has a reputation as a “can do” lender and will be joining our highly experienced residential lending team focusing on both the Sarasota and Bradenton markets.”
Warnars may be reached at (941) 329.1526 or [email protected].
Lynette Warnars Joins Insignia Bank
Vice President of Marketing and Creative Director for Neal Communities, Leisa Weintraub, recently spoke at the National Association of Home Builders’ (NAHB) International Builders’ Show (IBS) in Las Vegas. The NAHB Show is the most important event of the year for the U.S. home building industry and is the largest, annual light-construction trade show in the world. At IBS Weintraub presented two
Leisa Weintraub Speaks At International Builders Show
18 | REAL Magazine | www.the-real-magazine.com
Tivoli Homes Signature Series, a Rivolta Group company, pro-vides clients with full-service de-sign and construction services on the client’s property. Clients have been eager to take advan-tage of services not previously offered outside of Tivoli’s own developments. Projects range from luxury waterfront homes (new and remodel), to green-certified cottage-style homes in established neighborhoods, to smaller projects where clients still want the highest standards of quality and value, regardless of project size.
expect the very best
2
dbdbDEBORAH BEACHAM, P.A.REALTOR , CRS, GRI, TRC
941.376.2688www.LuxuryPropertyInSarasota.com
R
Deborah’s 2012 track record includes holding the highest average sale price for transactions in Sarasota county, the top producing individual agent for Michael Saunders & Company’s Longboat Key offices, and ranked 10th out
of 3,200 Sarasota Association of Realtors.
In 2012, out of 18 sales in the $4 million plus category, Deborah represented either the seller or buyer in 4 of these transactions.
A 7-year winner of the “Best in Customer Service” Five Star Award, Deborah’s customer testimonials say it all. For exemplary results you can
count on, contact Deborah Beacham.
The Payton Wright Foundation, a 501(c)(3) non-profit organization, was established to support pediatric brain cancer research and to financially assist families who have a child with
brain cancer.
As Payton stated at the beginning of her treatments…
It’s gonna be a good day!
CONTACT INFORMATION For more information about
The Payton Wright Foundation, visit
GOLF TOURNAMENT Lakewood Ranch Golf & Country Club,
King’s Dunes & Cypress Links
Friday, May 10, 2013
12:00 PM Shotgun Start
Registration opens at 10:00 AM
$200 per golfer
Registration fee includes greens fee, cart, box lunch, gift bag, and banquet ticket
BANQUET Lakewood Ranch Golf & Country Club
6:00 PM
Non-golfers/guests can join us for the Banquet only.
$50 per person
All guests MUST have a banquet ticket!
Includes dinner, silent auction, and live music
Directions: From I-75, take exit 213 and go east on University Parkway. Take a left on Legacy Blvd. and proceed to gatehouse. Follow Legacy Blvd.
to clubhouse on the left.
Patrick Wright Holly Wright 941-893-7007 941-228-4886 [email protected] [email protected]
20 | REAL Magazine | www.the-real-magazine.com
REAL | kerried away
Art As A GiftBy Kerrie Lehnert
As our economy continues to improve, the art sector is seeing a revival. What I find interesting, according to State of the Arts Gallery’s Tre Michel is, “Buyers are selecting their own pieces primarily based on what they like and what speaks solely to them. Contrasting against what I saw in our recent past where many purchased what they liked pending it would match their décor and their designer approved it.”
As a designer, I appreciate and respect this “new mode” for selecting and purchasing art. To me, art is art when it evokes emotion. I think we can agree for the most part, when we visit a museum, the pieces that stop us to gaze for moments above others are those that cause some form emotion, curiosity and wonder. I believe we rarely pause (in a museum) to study a work of art because it will “match our décor”.
Of course, this is a museum situation, where we commonly visit to be enchanted, inquisitive and perhaps broadened by the exhibits, not to purchase for our own home décor. In contrast many shop a gallery to purchase art that would indeed match their home decor. So how fantastic it must be as a gallery owner to discover people are now purchasing because of the emotional connection they feel staring into a wonderful work of art.
I believe Tre’s acknowledgement of how and why people are purchasing art during our recovering economy is quite significant. To understand that people are investing in art for their own reasons and individual connections to the unique piece is like giving a gift to one’s self. And perhaps a gift learned from these past hard years, life is a gift and it is beautiful to see art portraying that.
Garden of Eden | Archival Pigment PrintBy Kate Lowman | 31”x40” | $1,800
Complex Red | Acrylic Resin CollageBy Andrea Dasha Reich | 48”x93” | $39,000
I recently witnessed this at State of the Arts Gallery’s event benefiting the Sarasota Opera. Groups gathered among certain art pieces, engaged in reflective conversations about the inimitable sensation and impression the pieces reflected. A few of the pieces are pictured here.
Please visit State of the Arts Gallery or another gallery of your choosing and discover art that provokes your own unique emotion. Just as each artist creates a piece from their emotion.
Enjoy!
State of the Arts Gallery1525 State StreetSarasota, FL 34236(941) [email protected]
Passion Totem | Acrylic Imposto on CanvasBy David Steiner | 48”x72” | $6,800
Paeonia | Archival Digital Print | By David Leaser44”x44” (18”x18” Available) | $4,200
Tre Michel and David Steiner
22 | REAL Magazine | www.the-real-magazine.com
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Let’s Give Cancer the Boot!
Cattle Barons’ BallApril 13, 2013
Seating very limitedSponsorship Opportunities contact Iris Starr941-328-3760 • [email protected]
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Let’s Give Cancer the Boot!
Cattle Barons’ BallApril 13, 2013
Seating very limitedSponsorship Opportunities contact Iris Starr941-328-3760 • [email protected]
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24 | REAL Magazine | www.the-real-magazine.com
REAL | perspectives
Dilapidated or Damaged Structures – Rehab vs. Rebuild?
By William Henry, PhD
As architects we are often asked by clients “should we fix up this old and/or damaged structure or just tear it down and build anew?” Since according to some prognosticators over 80% of the building projects in the next twenty years are slated to be renovations of existing structures this question is arising more often. This is particularly true when the building in question is near the so called ‘tipping point’. This term is akin to an automobile that is either so old or so damaged that it can be construed by the insurance adjuster as “totaled”.
However with buildings the issues are far more complex. The considerations can revolve around the following;
1) RECONSTRUCTION - The decision rests on estimating the construction cost to rehab the structure back to its former original state vs. to demolish the improvements and reconstruct back to the original state. This question is most often asked and debated in insurance settlement proceedings. The insured’s often wish to include modernization features and building officials will require that a ground up reconstruction will need to adhere to the current governing codes. However many insurance policies are under written to effectuate restoration and no more.
2) MODERNIZATION - This added component to a pure restoration could entail many unforeseen non discretionary features such as compliance to new life safety codes, American Disability Act ‘ADA” mandates, as well as new more discretionary components such as climate control, better moisture resistant construction, and more energy efficient building techniques. Market demands and industry standards may cause these latter cures to be non-discretionary.
3) CHANGE OF USE - The highest and best use of the property may have changed over the years. As an example a retail center once thought to be in a prime demographic market may have grown tired and the tenants fled to new shinier venues. Perhaps the more apropos use may be multifamily residential uses in lieu of retail uses. This could cause a retrofit of the retail improvements into say---residential apartments. In the alternative the retail center could be completely demolished and re-built into various forms of multifamily housing. This play would require a market and feasibility study.
These sometimes confusing and contradictory factors can cloud the definition of the problem and thereby the best short and long term solution. My suggestion is to conduct the following;
1) Hire a forensic expert to carefully document existing conditions by inspecting, collecting, and cataloging the findings.
Both older and damaged structures may contain latent defects which will influence the decision as to whether to tear down or build afresh. These defects could include toxic mold, pest infestation, dry rot, underground toxic wastes, environmental hazards, dysfunctional air conditioning and heating equipment, moisture penetration, expired warranties, code violations of many sorts, as well as other worsening conditions which will impact the ‘life cycle’ of the improvements.
2) Hire a design professional prior to relying on the building construction community to provide opinions and estimates
With all due respect to professionals in the construction industry, I believe that experienced architects, who have acquired both the requisite comparable design and business experience, are better able to devise multiple planning and design scenarios which a construction estimator can then later price. Comparable experience should entail multiple projects in both ground up and renovation design. It should also include experience in different project land uses such as commercial, residential and perhaps health care and institutional uses. A deep diversified portfolio is useful in assessing the design professionals qualifications.
3) Conduct market feasibility studies to ensure that the highest and best use for the subject property has not changed.
Along with retaining objective market feasibility experts to assess the viability of suspected alternative uses it may be germane to obtain a new MAI appraisal of the property and improvements. Retaining both a feasibility study expert and an MAI appraiser may uncover non-apparent latent values to be tapped. We have discovered after over 30 years in business that some of our early work needs to be demolished and recast as perhaps a totally different project land use in order to mine the latent economic value.
4) Hire an objective estimator to tally all the above factors into a decision matrix that provides an ‘apples to apples’ cost comparison of each scenario to preserve or not to preserve
After all the data is collected from the above sources, then and only then should the decision concerning restoration be addressed. Unfortunately many building owners are pushed into a ‘rush to judgment’ mindset by overly aggressive contractors seeking to create a new project. The above careful, thoughtful and objectively analytical approach will flush out decisions that are based upon pieces of information that serve the purposes of hidden agendas. Unhelpful agendas are not solely the province of the contracting community but may serve insurance adjusters seeking to minimize exposure to their insurance clients, architects attempting to create a large ground up project commission that will lead to a larger financial reward as well as other vendors and material men seeking a proprietary specification that leads to some other sole sourcing.
SUMMARY It is my considered opinion after designing and serving as the architect of record for over one thousand projects that actually were constructed (an average of over 30 per year for 35 years to be exact) that a building owner cannot have too much information concerning the above. Most mistakes are made when the decision is made too quickly. The good news is that with complete comprehensive information available after exhaustive due diligence a clear choice often emerges from the murky swamp of potential choices that is more obvious to objective third parties that have access to ALL of the findings.
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By William Henry, PhD
26 | REAL Magazine | www.the-real-magazine.com
Homeowner Paul White notes that Jay became “like a member of the family” during the construction process, which included the teardown of an existing waterfront home and a new custom build.
Jay Anderson
Building for the Luxury LifestyleEdgewater Contractors
By Lalaena Gonzalez-Figueroa Photography by Giovanni Lunardi
For certain contractors, a home is as much a work of art as it is a structure.
The creation of a masterpiece is a process undertaken with a certain understanding: that the finished product must be an enduring reflection of its owners’ visions, a physical testament to the relationship between form and function. Jay Anderson, founder and president of Edgewater Contractors, Inc., thrives in the opportunity to translate ideas into realities.
Growing up in the suburbs of Kansas City, Jay learned the fundamentals of construction firsthand. His father owned a company that specialized in commercial concrete projects, and his interest in the industry was piqued at an early age. “I intended
to become an architect,” recalls Jay, who worked with his father during college summer breaks. Though the labor-intensive days were exhausting, he discovered a genuine affinity for the hands-on aspect of building and design. He pursued his interest at Missouri State University, in Construction Management.
After his studies, Jay relocated to the warm shores of Florida, working with a local contractor as he gained a firsthand knowledge of the state’s distinct construction industry. In 2003 he founded Edgewater Contractors, a firm created to meet the needs of a savvy and upscale clientele. The boutique company focuses on relationship-driven business, and the projects he handles reflect Jay’s technical
prowess with his personable approach. “I’m on sites every day, working closely with homeowners and industry professionals to create their dream homes,” he says.
Edgewater Contractors specializes in upscale custom homes and high-end home and condominium remodels. Jay’s communicative approach allows him to collaborate effectively not only with clients, but with the individuals associated with every project. “I work well with architects, draftsmen, structural engineers and subcontractors,” he says. “Each person has a unique part in the process, and it’s critical that we are all on the same page.” His extensive professional network is an asset to out-of-state clients, who often entrust Jay to recommend ancillary specialists that will best
28 | REAL Magazine | www.the-real-magazine.com
Jay’s ancillary network of industry specialists reflects a wealth of services including home audio and security, interior design and furnishings.
1
4
3
2
1 - Jay2 - Mark Smith Painter3 - Danny Cassidy Carpenter
4 - Jon Coulthurst Draftsman5 - Joel Smith Excavation6 - Justin Coulthurst Draftsman
7 - Jeff Ridgewell Plumber8 - Martin Desrochers Carpenter
5 7 8
6
TeamThe
30 | REAL Magazine | www.the-real-magazine.com
Jay and Jessica are avid supporters of Jesse White’s Sarasota Architectural Salvage finding numerous treasures for use in projects and their own home.
Jay enjoying the fruits of deep-sea fishing, a 100+lb Amber Jack, with construction associate Rick Brees (Concrete).
represent their wants and needs. “I work to pair people with the right professionals,” he explains. “Having someone who understands your unique vision is an imperative part of realizing the home of your dreams.”
A sta te-cer t i f ied General Contractor, Jay employs a consultative approach in his work. “The homes I build are reflections of each client’s distinct lifestyle,” he explains. “I love the opportunity to sit down and discuss how the space will be used, how we can create spaces designed for living.” His vast experience adds value to the scope of each project; Jay readily offers insight into the finished product’s potential. “I’m not a designer,” he concedes, “but I enjoy the opportunity to provide my clients with ideas on how to maximize function and aesthetics through color, finishes, and architectural details.”
Paul White notes that Jay became “like a member of the family” during the construction process,
which included the teardown of an existing waterfront home and a new custom build. “My wife Vicki and I rented a house down the street, and I was on site for hours every day,” says White. “Jay was responsive to our needs, and did an excellent job of creating a home that blended our distinct styles. He had a great group of subcontractors, as well.” Adds White, “Vicki and I couldn’t be more pleased with the outcome- not only do we have a beautiful home, but we also made a friend for life. We can’t speak highly
enough about Jay and Edgewater Contractors.”
Fernando Gobic, owner of La Casa Tile, LLC, offers a glowing testimonial to Jay’s business. “He is one of the most conscientious, dedicated and ethical individuals I’ve ever met,” asserts Gobic. “It’s rare to see a contractor who invests the time that Jay does. He is with his clients from beginning to end, working closely with them as they make materials selections, purchase appliances, and consult with other service providers.”
Picking up the children, Dalton and Mallory, with wife Jessica at Laurel Park’s Discovery Days Preschool.
Gobic, who has worked with Edgewater Contractors on numerous projects, notes that Jay “doesn’t over book his business. He is on site daily, communicating with his project supervisors to ensure that everything runs smoothly and efficiently.” Adds Gobic, “I’m completely confident in the scope and quality of work that Jay and Edgewater Contractors produces, and have never hesitated to refer their services to others.”
Though the process of building a custom home or undergoing a
significant remodel isn’t always easy, Jay strives to facilitate an experience that is as comfortable and stress-free as possible. Ongoing communication ensures that budget issues aren’t left to chance; his cost-plus structure allows clients to readily plan projects that meet their financial expectations. And Jay’s ancillary network of industry specialists reflects a wealth of services including home audio and security, interior design and furnishings. “We have established wonderful relationships with local businesses,
32 | REAL Magazine | www.the-real-magazine.com
Portraitswww.lunardi.com 941-359-9155
Jay AndersonPresident
1912 High Point DriveSarasota, FL 34236Phone 941.809.4835Fax 941.706.1050
[email protected] www.EdgewaterContractors.com
EDGEWATER Contractors, Inc.
Family plays an important role in Jay’s life.
and work well with outside companies as well,” he says. “Ultimately, our goal is to ensure our clients’ satisfaction with their finished products.”
Jay’s dedication to excellence is an ongoing pursuit; he is committed to continuing education and has earned a host of designations and certifications in order to stay abreast of changes and trends in the marketplace. He appreciates the opportunity to build with sustainability and environmental considerations in mind and encourages his clients to obtain FGBC or LEED certification.
Engrained into the tapestry of the communities he serves, Jay is a proud family man and an avid outdoorsman who enjoys
shore- and deep-sea fishing. He and his wife Jessica are the proud parents to Dalton and Mallory. The family finds balance through travel and local recreational opportunities.
His business has flourished thanks, in large part, to the consistent testimonials of a consistently satisfied clientele. But Jay notes that Edgewater Contractors will adhere to its boutique approach. He explains, “Growing beyond our capacity isn’t an option. What makes us successful is our ability to connect with clients, to provide a positive experience and a high-quality product.”
34 | REAL Magazine | www.the-real-magazine.com
REAL | beauty
The History of The Hair BraidBy Sheila Venancia
A Twisted Tale, braiding is more than a hairstyle it’s a cultural tradition that cuts across racial, social, economic, and geographic lines.
Africa - Ancient African hair braiding patterns reveal a variety of complex geometrical design’s, which often pointed to characteristics of the wearer.
Egypt – In ancient Egypt, braiding was reserved for royalty and for ceremonial rituals, like wed-dings.
America – Historically, most Native American men, women and children wore braids to symbol-ize whether a woman was married or unmarried, participate in religious rituals, and to prepare for war.
Europe – Simpler braids were often chosen by common women for functional purposes, such as keeping their hair cleaner between baths and to keep hair out of the way while cooking, cleaning, and performing other daily chores. According to medieval and renaissance artwork, upper-class women were revealed by elaborate braids and styles.
There are hundreds of different types of braids, including French braids, English braids, Dutch braids, Swiss braids, Multi-strand braids and Crown braids. All are “twists“ on the traditional style.
Twisted hair braids , pleats, plaits or whatever you prefer to call them, are absolutely lovely in any season.
UNTIL NEXT MONTH.
Sheila VenanciaINTERNATIONAL HAIR STYLIST (941) 822.2152
36 | REAL Magazine | www.the-real-magazine.com
REAL | architecture
Forty-six years in a practice which is one of the most highly awarded firms in the Florida Caribbean region, and surely many buildings, not to mention an equal number of un-built projects and master plans, defines a prolific career by any standard, one that has seen the scope and scale of the work vary considerably over time. The work of Sarasota-based Architect Carl Abbott FAIA melds his interests in ancient design concepts, sculptural forms and the ever-changing dance of light and nature.
Carl Abbott’s work is spectacular and the new book does it justice, finding the ideas that generated the projects and using those same ideas to shape the printed page. Looking back, at his rich past, and forward, towards a promising future, Carl Abbott shares some insight into his new book.
What led you to produce a book?This book started with Rober McCarter, who served both at Columbia University in New York and at the University of Florida as the Dean of the college of Architecture. He has published many books on Architecture, from Frank Lloyd Wright to Louis Kahn and more. About 10 years ago, after seeing many of our projects he said to me, “No one else is doing Architecture like you; and there has to be a book on your work” This
piqued my interest and then my two close Architecture friends in London, Norman Foster and Richard Rogers, both agreed that there should be a book on my work
- Their written articles are in my book.
How did you develop the story-line?The direction of our work shaped the book’s story-line. From residential to commercial, our work is informed by the land, the angles of the sun and the environment in which it is built - This is the theme that carries throughout the book.
Is this a synopsis of your career or an opportunity to pay homage to Sarasota School of Architecture?I don’t consider the book a synopsis of my career. I have many more projects, many of which have won awards, that have not been included. This has been a great opportunity for us to see where we have been and where we are going; I don’t see this as the end at all.
The book is not about the Sarasota School of Architecture, it is about the work of my firm. The Sarasota School of Architecture is very important, I am the last of the original group of Architects still in practice. A good book on the Sarasota School of Architecture is available.
During the process what did you learn?There is a tie between all our projects that has developed over the years. Our work has become more mature, less worried about the individual details and more concerned about the big picture
– The spaces.
What was your favorite part of bringing the book to fruition?Pulling it all together! The book was coming from so many directions, so many pieces of work spanning over 40 years - almost half a century. Working on the book was like re-living each of the 20 plus projects featured in the book. Finishing each section gave me a sense of closure before starting on the next one.
How long did it take and did you have any assistance?The book took 9 months – Interesting that it would be 9 months.
Earlier we spent a lot of time talking with several publishers. Most publishers design the book, then send it to the Architect for review only 2 or 3 times. I wanted to design it personally with the help of the people working directly with me - This was very important.
Sean Harris is the key to the design of this book. Sean first started working in this office when he finished his Graphic
Carl AbbottOver the past few years Carl has worked steadily on designing the first book exclusively on his work. While the book only showcases a fraction of his award winning projects, it traces a common bond and direction throughout the rich diversity of his oeuvre. At the fringe of the International style, Abbott’s Architecture keeps Man as the focal point of an Architecture closely connected with Nature. His ability to respond to locality, to specific constraints of program, even to the vagaries of his clients without departing from this, singles Abbott out among his contemporaries as having mastered his Art.
By Leonardo Lunardi RA.Images by Giovanni Lunardi
Carl Abbott holding his recently completed book.
Carl Abbott holding his recently completed book.
38 | REAL Magazine | www.the-real-magazine.com
LAMBORGHINI
S A R A S O TA
SEC-2426
OF TAMPA BAY
Carl Abbott, Sean Harris, and Leonardo Lunardi reviewing the proofs at Carl Abbott Architects.
Design degree at Ringling College of Art and Design. Since then he has always had a tie with this office and with our work. Sean is now an Instructor at Ringling and, as a Graphic Designer, works on selected project in fine art, motion design, print and digital media.
Also in our office, you, Leonardo, provided help with several of the Project Images. Bitsy Lambert as well as my two sons provided help with the writing and editing. Also, I definitely want to mention Kim Elam, the head of Graphics at Ringling College of Art and Design. Kim has been an excellent friend and reference for the office since we first started talking about the book.
The publisher ORO who has offices in Hong Kong, Bejing, San Francisco, Montreal and Berlin also made many great recommendations which have become part of the finished product.
Can you tell us a bit about the format of the book? The 250 pages book is designed like an Art or Photography book. When Sean Harris first started thinking about the book, he said,“This book should be done in landscape orientation; your buildings are mostly horizontal so the book should be horizontal as well”. Most Architectural books are done in a portrait orientation, so we had to start looking at Photography and Art books. Our book is 9”x 12”, with many images spanning two pages, 24”
wide, full bleed. When turning the page, you are pulled in, moving through the project.
The book was designed to be appreciated on many different levels, as an Art book, Photography book, Architecture book and Study book. As an Architectural enthusiast, you can be lead trough each project. As an Architect or Architectural student, you can follow each project, plans and sketches, and understand the process of design. We wanted some of the photographs to be unclear, dark, so that they would only be seen the second or third time the reader paged through.
When reading the book what will the reader walk away with? Modern Architecture can be very warm, very humane, very much involved with the land and still have echoes of the machine, the International Style and Bauhaus. Clearly my work and the Sarasota School of Architecture is a combination of the two design philosophies.
Can you tell me a bit more about the title of the new Book “IN/Formed by the Land”? I like the double entendere - In Formed or Informed, it has double meaning and it keeps flipping in my mind. The word Land to me infers broader concepts of earth, sky, water and the green environment
– all of these elements are critical to our
design philosophy.
What’s next for Carl Abbott? We are already talking about another book, but that is not on the front burner at this time. Our current focus is on bringing in new large-scale projects for our office.
Also I would like to be more involved in Archeology. I just returned from the Yucatan and am excited to see what these ancient civilizations did and how little we are aware of their contributions. The way buildings meet buildings, the way buildings turn a corner, these are the ways to tell if an Architect is really thinking, and the Maya were really thinking – The Architecture of the Maya is Wonderful.
Where can one find the book? The book will be available by the end of February at book retailers such as Barnes and Nobles, Borders, and Amazon. It is currently available for pre-order. It will also be available internationally through the publisher.
What does it feel like to go through the complete book now that it is finished? When we first got the pre-advanced copies from the Publisher, Sean and I just looked at them - We didn’t know if we should touch them or not. It was a mixed feeling, “We did it! Did we really do it ?!?”
It is good to have it done – It feels good.
LAMBORGHINI
S A R A S O TA
SEC-2426
OF TAMPA BAY
40 | REAL Magazine | www.the-real-magazine.com
REAL | style
Tis the season to be in LOVE! In love with SHOES that is. Sorry Gentleman. If you want to get to know your woman better, you will not go wrong by first understanding her love affair with shoes. You see … to most women, shoes mean more than merely keeping one’s foot covered. Shoes are the ultimate fashion accessory which is crucial to the fashion statement they make. Shoes can brighten up the whole outfit instantly and enhance a woman’s style of dressing. Just never mind that we women have lost count of the number of shoes at home which are on the verge of bursting out of the shoe cabinet. Perhaps you don’t know, but really, each time a woman sees a pair of pretty shoes, the feeling of owning them is simply euphoric.
It’s really not had to understand why women need more than one pair of shoes. Our love affair with shoes began with Cinderella’s Glass Slipper. After all, it was that glass slipper that found her PRICE CHARMING. Let’s not forget “Sex in the City” and Carrie Bradshaw’s love affair with shoes. She quoted; “It’s really
A Love Affair With ShoesBy Rebecca Smith
hard to walk in a single women’s shoes – that’s why you sometimes need a really special one now and then – to make the walk a little more fun.” What women wouldn’t want to be proposed to with that gorgeous blue Manolo Blahnik shoe. Then there’s Marilyn Monroe’s great quote
“Give a girl the right shoes, and she can conquer the world.” Of course we have to mention Imelda Marcos, famous for her huge collection of shoes, jewelry and jet setting lifestyle.
Manolo Blahnik really said it best – “You put high heels on and you change.” Yes, it’s true … shoes have a physiologic effect on woman. The type & color of shoes reflects their mood. For instance slipping on a pair of strappy red heels makes a woman feel sexy. Wearing a pair of black boots allows a woman to exude a sense of authority, an implicit sign of saying “Don’t mess with us.” There are also so many types of shoes. Let’s get started!
Casual Sandals/Flip-flops - There are times when woman just need a pair of comfy casual sandals to take a stroll, have fun at the beaches or visit the supermarket.
Ballet Pumps – Unlike heels, a good pair of ballet pumps won’t have us hobbling within a few minutes of slipping them on. These are comfortable shoes with lots of style!
Wedges – Wedges are fun, sexy and surprisingly comfortable!
Strappy Heels – Every girl needs a flirty pair of strappy heels. Perfect for girls night out, or a romantic date. They make women look taller, have a curvier figure and feel more confident.
Stilettos – The sister of strappy heels, stilettos are our best friends when woman need to feel confident, show authority and look powerful. Otherwise known as “killer-heels” the stiletto allows us to exude an air of aristocracy as we strut down the red carpet.
The fact that shoes are not affected by weight gain is also a reason why women can’t stop buying shoes. Simply put, women are in love with shoes. So get REAL with springs hottest shoe trends. If you’re putting together some new looks and ensembles for the spring 2013 season make sure you’re incorporating a few of the season’s hottest styles and trends. The lineup of trends for spring and summer 2013 includes several bold colors, architectural designs, and footwear styles that are sure to make a statement this season. You’ll find plenty of super-high heels, wedge heels, and platform shoes that will add a modern touch to your wardrobe and help you create a fresh new look for the season. A HOT shoe trend for spring summer 2013 is the Thick Heel. Possibly with the effort to deliver women from wearing compressive and uncomfortable shoes, for the coming season the high end fashion designers propose replacing the ordinary shoes with the thick heel ones.
REAL style challenges women to continue adding shoes to their over flowing shoe cabinet; as shoes enhance a woman’s style of dressing. Making REAL style a part of a woman’s life will give them the confidence to go out there looking your best. Pick up your favorite fashion magazine and get REAL with 2013’s most fashionable shoe trends.
42 | REAL Magazine | www.the-real-magazine.com
REAL | perspectives
As I write this article, I am preparing for a marketing trip that will include meetings, presentations and showcasing Florida properties at real estate shows in Singapore, Malaysia and England. Developing marketing materials for these very different markets is somewhat challenging, as you might imagine.
When visiting a foreign country, one of the biggest issues to overcome is usually language. In this respect, I am fortunate because Malaysia and Singapore were both British colonies and English is widely spoken there. However, they do speak their own variety of English, and it is based on the British version of the language rather than American. For instance, just as we might hear our Canadian neighbors ending a sentence with
“eh” many a Singaporean or Malaysian sentence will end in “lah”, and Singaporeans are said to speak Singlish, their own English dialect! Thinking that my own British roots, will help me relate to the local brand of English and overcome the issues raised by George Bernard Shaw when he described England and The United States as “two nations separated by a common language” I turn my thoughts to some of the cultural issues I may encounter in my travels.
Regular readers may remember me writing about the many, sometimes subtle, differences in American and British cultures. So I thought you might appreciate some insight into two South East Asian countries. While Singapore and Malaysia don’t often make the headlines here, a quick perusal of public records across Florida will reveal many property owners from these countries.
Singapore and Malaysia have both been centers of international trade for many centuries, as they lay directly on the sea routes between India and China. This led to each country building a very diverse population across many cultures including Chinese, Indian, European and the indigenous peoples who have populated the region for several thousand years. But while these two countries have a lot in common, there are also differences a visitor needs to be aware of, especially if they intend to do business there.
It’s always good to have an understanding of a country’s religious make up and how this may influence behavior and business. Malaysia is officially an Islamic state. Around half of the population is Muslim (Malay), but the remainder of people span many other religious groups including Hindus, Buddhists, Taoists and Christians. In contrast, Muslims make up only 15% of the Singaporean population and the island state does not have an official religion. The majority of the Singaporean population is of Chinese origin (76%) so you may see more Buddhists, Taoist
International Real Estate – Communicating Across Cultures By Patricia Tan
and Confucianists, but Christianity, Hinduism and Sikhism are also well represented.
When doing business in these countries, one must first identify which ethnic/religious group you are dealing with, because the way they conduct themselves in meetings, process information, and negotiate will differ.
Malaysians will usually observe the strong masculine hierarchy of a secular Muslim state. While Singaporeans generally have differentiated roles of the sexes in society, in business there is western style equality and women occupy many senior roles in commerce and government.
Negotiations generally have one pace in these countries – slow, by American standards. There is an emphasis on personal relationships and these take time to develop. Negotiations will also be polite, but that does not mean the parties to an agreement do not want to get their own way. Chinese businessmen and consumers often consult astrology to determine upon which day a contract should be signed, and this may influence the pace of negotiation too. While the standard of English spoken is generally good, the visitor must be aware that some phrases are direct translations from Chinese, and may appear aggressive. For instance, you may be presented with an offer during a negotiation, and the presenter will end by saying “want it or not”. To a westerner, this sounds like “take it or leave it”. To the very polite Singaporean or Malaysian they are just asking
“is this acceptable to you?”
Be prepared to eat! Food is a very important aspect of life in both these countries. Their multicultural make up is nowhere more evident than in the diversity of their cuisine. A lunch “hour” is generally not observed as good food takes longer than 60 minutes to enjoy. It is not unusual for your hosts to ask what you would like to eat. Whatever dish you suggest, they will have a favorite restaurant or food stall that serves that dish, and that becomes the location for lunch or dinner, whether it is around the corner or several miles away.
So as I prepare for my marketing trip, I am allowing myself plenty of time to sample my favorite local foods: Hainanese chicken rice (Chinese steamed chicken and fragrant rice), Malay nasi campur (Muslim spicy dishes and steamed rice), roti prati (Indian fried pancake with curry sauce) to name but a few. Perhaps I can fit in some real estate transactions between the many meals - that would certainly be a bonus!
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44 | REAL Magazine | www.the-real-magazine.com
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46 | REAL Magazine | www.the-real-magazine.com
REAL | cares
Donte’s Den: A Living Legacy for Treasured CaninesBy Lalaena Gonzalez-Figueroa | Photo by Tina Golder | Illustrations by Animal Arts
Until one has loved an animal, a part of one’s soul remains unawakened.
~Anatole France
What will happen to my dog when I’m no longer able to care for him? It’s a disconcerting thought to pet parents whose loyal companions have become ingrained into the fabric of their lives. When a cherished canine becomes a part of the family, daily care and nurturing becomes a way of life. But when one life ends or transitions, what becomes of the other?
It was an issue that, realized Marsha and Don Panuce, didn’t present a simple solution. The couple wondered who would care for their dogs once they were no longer able to do so. “We have wonderful friends who would, without a doubt, offer to take our dogs,” asserts Marsha. “But once we started making a list of the specifics of their daily routines, we realized that we were providing certain amenities that others might not.” She laughs, explaining, “Our dogs swim in the pool, sleep on the bed, have access to furniture; some might say they’re spoiled, but we believed we were enhancing their lives.” Long-
term care for their dogs became an issue that, the Panuces realized, required a thoughtful solution.
Named after one of their own beloved Standard Schnauzers, Donte’s Den was born of a need that, Marsha and Don were convinced, was largely unmet across the country. “Caring pet parents need the peace of mind that our most precious companions, who have contributed so much to our lives, will continue to be well taken care of when we’re no longer able to,” says Marsha. Pet owners who pass away, become incapacitated or unable to care for their dogs, even deployed military personnel may find themselves with limited options for the ongoing care and well-being of their canine family members. Donte’s Den offers a warm, nurturing and playful environment where dogs will live according to specific standards established by their owner-parents.
April 12, 2012 was a pivotal day for Donte’s Den: the foundation acquired a verdant multi-acre property that will house a master-planned campus complete with well-appointed living quarters, clinical laboratories and medical facilities, indoor
play areas, outdoor agility courses, serene gardens and water features. Visitors and volunteers will travel on golf carts; Marsha explains that this will preserve the atmosphere she and her husband envisioned. “This is a soothing and serene home,” she says. “All we want our dog residents to hear is the sounds of their own barking and play.”
Donte’s Den is scheduled to open in the first quarter of 2014; Marsha’s thoughtful approach to growth reflects her vision of longevity and the very legacy that the foundation honors. “I’m old fashioned,” she smiles.
Marsha Panuce | (941) 329.6848 www.DontesDen.org
Campus:6801 283rd Street EastMyakka City, FL 34251
Mail:4505 18th Street EastBradenton, FL 34203
“I won’t turn the soil until the funds are in place.” While individual pet trusts will provide for each canine resident, private donations, including the Panuces’ funds, are largely driving the foundation and will ensure that Donte’s Den offers a loving home for dogs for years to come.
Marsha believes that interest in Donte’s Den will extend well beyond Sarasota and Manatee Counties, and anticipates a nationwide response. Her interactive website has been designed to educate and inform pet parents on the foundation’s developing news and building progress.
Relinquishing the care of a beloved pet is never an easy process, but thanks to Donte’s Den, dog owners will have the peace of mind in knowing that their cherished canines are living well. “We are committed to providing good, happy lives for our residents,” asserts Marsha. “We wouldn’t want anything less for our own dogs.”
Donte’s Den Foundation. Inc.
48 | REAL Magazine | www.the-real-magazine.com
REAL | perspectives
REAL Early Stage CompaniesBy Sara Hand
In working with early stage companies there are several key challenges that, unless addressed, can make customer and investor acquisition more difficult.
ONE: A unique value proposition
You have certain characteristics, a uniqueness which makes you different from other people…what makes you special, what makes you unlike any other human being. Just as you are unique as an individual, so you are unique as a business. Yes, there may be other businesses that provide a product or service that is similar to what you provide, however, they are not you AND that IS important. Because it is in your difference, your uniqueness, that something called a unique selling proposition comes forth. People buy a product or service
…YOUR product or service, because of what makes you different not because of how you are the same as anyone else.
If you don’t know what makes you specifically different and unique, commit some time to defining that position. It will pay off as you become more profitable and more effective in how you spend your time and money!
TWO: Clearly defined market
Despite the fact that just about anyone could be your prospect, the reality is that not everyone is. No matter how good you are and how hard you try, not everyone is going to like you. Your job is not to make everyone like you, but to identify that specific group of prospects that you best serve. Who are they? Where are they? How do you best reach them?
If you don’t know who your ideal prospect is – start with the prospect that is obviously served by your company and will pay you in a timely fashion. Whether you will ever look for funding or you will push through the startup phase with sheer willpower, you will never really pass Go without a clearly defined market.
THREE: “Lone ranger” syndrome
Typically, a successful venture requires the skill sets and expertise of more than one individual. Often
entrepreneurs have difficulty releasing some of the responsibility of growing a business to anyone else. Whether it is control issues in that no one else can do it as well as themselves, or the lack of desire to share any stake in their company with anyone else – the sheer amount of work can bury that “single by choice” entrepreneur. Sometimes they are waiting until they can afford to hire the “best” in management and don’t realize that an effective alternative is the addition of an advisory board, and that could make a substantial difference in their performance. Entrepreneurs sometimes go it alone because they don’t know what they don’t know.
If ever there were a time to be an entrepreneur here in SWFL, this is it. The resources available to help entrepreneurs find the answers and the people to take their businesses to the next level abound. For example a friend of mine Mike O’Donnell has just recently moved here from Seattle and relocated his technology company to the area. As a serial entrepreneur, he is bringing an organization called the Founder Institute here to help other potential high growth companies get off to a great start with better equipped founders. Introductory sessions have just started, with the 16 week intensive series starting in March. See http://www.fi.co/about.
In September 2012, Tampa Bay WaVE and the University of South Florida received a $1 million grant from the U.S. Commerce Department to support early stage technology ventures. Now the FirstWaVE Accelerator is accepting their first round of applications for the launch of the business accelerator program http://www.tampabaywave.org.
At the Gulf Coast Venture Forum, an angel investor network, we look at a number of early stage companies each month to select the four to six that will present for our investors. If you believe that your venture has the potential to be a high growth enterprise requiring funding, check the list above for your homework. Visit http://www.gcvf.com for more information and to apply.
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