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h -'*/ El@ E/+K')+2INCOME 2014 % of OI 2015 % of OI 2016 % of OOperating IncomeSponsors 1,550 8.3% 3,139 6.5% 12,307 In-app Advertisements (non-converts) 1,174 6.3% 2,820 5.8% 4,330

In-app Advertisements(converts)

11,848 63.8% 24,379 50.3% 66,109 4

In-app Sales 4,000 21.5% 18,150 37.4% 53,206 3Total Operating Income

(OI)$18,572 100.0% $48,488 100.0% $135,952 10

Non-Operating IncomeGifts Received - - 2,500

Other 400 2,000 3,500Total Non-Operating

Income$400 $2,000 $6,000

Total INCOME $18,972 102.2% $50,488 104.1% $141,952 10

[42] EXPENSESOperating Expenses

Advertising 3,650 19.7% 6,200 12.8% 6,500 COGS 1,620 8.7% 2,200 4.5% 3,320

Dues and Subscriptions 775 4.2% 775 1.6% 775 Maintenance and Repairs 400 2.2% 960 2.0% 1,450 Payroll 4,500 24.2% 5,500 11.3% 10,000 Research and Development 200 1.1% 330 0.7% 750

Travel 3,000 16.2% 5,200 10.7% 7,500 Web Hosting and Domains 232 1.2% 232 0.5% 500 Other 350 1.9% 500 1.0% 1,200

Total Operating Expenses $14,727 79.3% $21,897 45.2% $31,995 2

Non-Recurring Expenses

Equipment and Software 330 1.8% 330 0.7% 1,300 Gifts & Awards Given - - - - 1,700

Total Non-RecurringExpenses

$330 1.8% $330 0.7% $3,000

Total EXPENSES $15,057 81.1% $22,227 45.8% $34,995 2

Net Income $3,915 $28,261 $106,957

NET INCOME $3,915 $28,261 $106,957


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Current BE Chart Current Pie Projected BE Chart ProjectedSales $ 4,000$ Fixed % 115.60% Sales $ 53,206$ Fixed

Fixed $ 4,624$ Total Variable % 70.00% Fixed $ 10,099$ Total Variable

Total Variable $ $2,800 Profit % (85.60%) Total Variable $ $15,962 Profit

Current Projected THE B/E POINT IS IN NEXT YEAR

Sales $ $4,000 $53,206 BECAUSE PROFIT IS NEGATIVE.

Fixed $ $4,624 $10,099

Total Variable $ $2,800 $15,962

Total Variable % 70% 30%

Operating Profit $ ($3,424) $27,145

Break-Even % 385% 27%

BE Dollars $15,413 $14,427

BE Date Nov 06 Apr 07

$0

$1,000

$2,000

$3,000

$4,000

$5,000

$6,000

$7,000

$8,000

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80

100

Current Break-Even Chart Analysis

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$0

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$20,000

$30,000

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$50,000

$60,000

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Projected Break-Even Chart Analysis


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Real Madrid MBA Sports Management Thesis

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