Real Happy Hour Business Toolkit

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Business Toolkit

Promoting quality family time together for a healthier community


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Table of Contents

Marketing Materials RHH Marketing Guidelines

RHH Logo Usage Agreement

Newsletters About the Real Happy Hour

Family Mealtime

Family Playtime

The Importance of Quality Family Time

Challenge Checklists Family Mealtime Checklist

Summer Playtime Checklist (Combined)

Winter Playtime Checklist (Combined)

Other Publications Tell Us Your Real Happy Hour

Family Playtime

Family Mealtime Facts

My Real Happy Hour is

Family Mealtime Placemat

RHH T bl T t


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INTRODUCTION

What if we told you that one simple step can strengthen your workforce, increase productivity, and

help improve the balance between work and family life for your employees?

It doesnt cost anything Anyone can do it It has benefits for all ages

Whether its eating meals together, playing outside together, going for a family bike ride, or walking

the dog, the quality time that families spend together is important.

Support your employees and their families by endorsing The Real Happy Hour in your business/organization. The Real Happy Hour is a community-wide campaign that focuses on the protective

factors that link the impact of family mealtime and family playtime on childhood obesity, alcohol

and substance abuse in adolescents, and early childhood development.

Supporting and adopting The Real Happy Hour campaign at your business/organization will

demonstrate that you have made a commitment to support your employees and their families

spending quality time together.

This Business Toolkit is a starter guide to help get The Real Happy Hour started within your business/

organization. The toolkit contains a variety of resources such as ready-to-use newsletters, posters,

and fact sheets, as well marketing elements, such as the Real Happy Hour logo that can be used to

create your own publications or resources specific to your employees.

Business Toolkit


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= R 12 G 75 B 125

RGB Colors

= R 116 G 157 B 211

= R 253 G 176 B 63

Pantone Colors

= Pantone 534C

= Pantone 659C

= Pantone 143C

Marketing Guidelines

Fonts

Italia Std Medium = Use for headlines, taglines, or subheadings*This font is available for download online if you dont have it already. This font is what is used in thelogo and all other RHH marketing materials (ie. Family Mealtime Toolkit, Challenge Checklists)

*Incorporate all three colors into overall design of publication. See Family Mealtime Toolkit for reference.


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The Real Happy Hour Task Force hereby grants to the party identified below license and permission to use

and display The Real Happy Hour logo and messaging subject to the party agreeing to the following terms

and conditions:

1. The license shall not make any alternations to the logo, or adopt the logo as part of another symbol or

mark.

2. The License shall not use the logo for any commercial purposes, including clothing and memorabilia,

unless authorized by The Real Happy Hour Task Force.

3. The License shall not grant permission to any other person to use the logo.

4. The License agrees to send The Real Happy Hour Task Force copies of all materials (print, video, etc.)

where the logo is used.

5. The License acknowledges that The Real Happy Hour assumes no liability in respect of my use of the logo.

6. The Real Happy Hour Task Force reserves the right to determine logo usage immediately if there is a

breach with paragraphs 1 to 5 noted above.

The license hereby accepts all of the conditions with respect to the use of the logo as set

out in paragraphs 1 to 6.

Dates this ______ day of ________________, 2013.

________________________________________________________Signature and Name of Party Being Allowed Logo Use

________________________________________________________

Mailing Address

The Real Happy [email protected] | 715-261-1935 | www.therealhappyhour.org

Logo Use Agreement


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In April 2012, partners from the Marathon County Alcohol & Other Drug Partnership Council, Healthy Eating Active

Living (HEAL) Coalition, Early Years Coalition and the Hunger Coalition in Marathon County came together to create a

community-wide campaign called The Real Happy Hour. Within months, this new community collaboration adopted

an official logo and mission, Promoting quality family time together for a healthier community.

To truly make this effort a community-owned project, the collaborating coalitions wanted to produce a brand that

can be used by an indeterminate number of invested individuals and organizations. The Real Happy Hourwill not

only promote the mission and goals of each collaborating partner, it will primarily focus on the protective factors

that link the impact of family mealtime and family playtime on childhood obesity, alcohol and substance abuse in

adolescents, and early childhood development.

The driving force behind The Real Happy Houris a core group of community leaders and organizations that have

abandoned their individual agendas in favor of a collective approach to support families spending quality time

together in Marathon County. This group, The Real Happy Hour Task Force, has accepted a shared vision for change

and common agenda to support The Real Happy Hours mission.

The Real Happy Hourcampaignis designed to flourish from the coordination of differing activities and opportunities

created by the network of organizations involved. The Real Happy Houris not trying to create new educational

programs, services, or events for families in Marathon County. Instead, it is determined to connect families to the

resources that are already available in the community in which they live.

The Real Happy Houris focusing the entire community on a single set of goals that promote and support

opportunities for families to spend quality time together engaging in healthy behaviors. This focus requires a

systemic approach that focuses on networking between organizations and progress toward shared objectives. This

approach ensures that all organizations, agencies, and community stakeholders involved with The Real Happy Hourrecognize and understand the true power that collective impact can have on our community.

The Real Happy Hourcampaign has two simple goals. The first is to identify how families in Marathon County spend

quality time together and to brand these moments as a The Real Happy Hour. Whether its cooking and eating a

meal together at home, going on a walk or bike ride to the park, or reading together before bedtime, these

moments that families spend together are quality examples to The Real Happy Hours mission

About The Real Happy Hour


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One of the best things

you can do for your

children is to provide a

family meal.

Most parents look for

ways to give their

children an edge, but

many miss an easy and

often inexpensive recipe

for success: eating

together.

Sally Squires,

Lean Plate Club

columnist, The

Washington Post, May

2007.

Find Us Online!

Family Mealtimes Provide Profound Benefits!

1. Family mealtimes foster family

togetherness and establish a sense of family

identity which helps children feel safe and

secure in a confusing world. It is the eating

together that is most important.

2. Family mealtimes help prevent behavior

problems. Studies have shown that when

families eat together, children are less likely

to use tobacco, alcohol, drugs, develop

eating disorders or engage in other negativebehavior.

3. Family mealtime helps children do well in

school. As children listen to adults talk, they

learn important language skills, such as new

vocabulary and putting words into

sentences, all valuable skills for reading,

listening, and comprehension in school.

4. Family mealtimes encourage healthy

eating by paying more attention to what

food is prepared and how it is prepared. This

translates into increased intake of fruits and

vegetables, and decreased intake of sugar

and fat.

5. Family mealtimes help prevent weight

problems. Smart eating habits help children

grow up with a healthy weight and attitude

towards food and fitness. Adults can role

model positive, healthy habits for children .

Family Mealtime


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Family Mealtime = Healthy Eating = Healthy Weight

Mealtime Research Finding

A national study, February,2010, out of Ohio StateUniversity found that 4-year-olds living in homes with threecertain routines had an almost40% lower prevalence ofobesity than did children inhomes that practice none of

these routines. The routineswere:

Eating dinner together asa familyGetting adequate sleepLimiting weekdaytelevision viewing time.

Conversation StartersSometimes families dont know where to begin when it

comes to having a conversation at the table. Here are some

ideas to get you started. Take turns and see where the

table talk takes you. You might just find out some things

about your children and them about you.

Many studies show a strong link between

eating habits of parents, food preferences

and nutrient intakes of their children.

When parents eat fruits and vegetables,whole grains, and drink milk, so do their

children. It takes 7-15 exposures to a

new food for children to accept and enjoy

that food, so continue to provide a variety

of nutritious foods, never force. Perhaps

the best advice on healthy eating is the

division of feeding responsibilities fromEllyn Satter, an internationally recognized

authority on eating and feeding.

Adults have the responsibility to:

Choose and prepare foods

Provide regular meals and snacks

Make eating times pleasant

Offer opportunities to learn new

skills

Childrens eating capabilities:

Children know how much to eat

Children will eat a variety of food

Children will grow predictability

Childrens eating will mature

For further information:National Center on Alcohol and

Substance Abuse:

www.casafamilyday.org

Book - Secrets To Feeding A

Healthy Familyby Ellyn Satter:

www.ellynsatter.com

makemealtimefamilytime.com/

family-mealtimes.org/

Setting Up Your Family for Success!Make mealtime a priority. Find a time when everyone

will commit to eat together and set realistic goals.

Treasure the time together during family mealtime.

Turn off the TV, cell phones or remove any other

distractions.

Make mealtimes a pleasant experience for all. Set an

attractive table, use placemats, (or have each one design

their own), add flowers, play quiet music, or any other

ways to make mealtime something everyone looks

forward to.
http://www.casafamilyday.org/http://www.casafamilyday.org/http://www.ellynsatter.com/http://www.ellynsatter.com/http://makemealtimefamilytime.com/http://makemealtimefamilytime.com/http://family-mealtimes.org/http://family-mealtimes.org/http://family-mealtimes.org/http://makemealtimefamilytime.com/http://www.ellynsatter.com/http://www.casafamilyday.org/


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Family PlaytimeThe Importance of Outdoor Play

Spending regular time outdoors helps children grow lean and strong,

enhances imaginations and attention spans, decreases aggression,

boosts classroom performance, and makes kids better future

caretakers of the environment (The National Wildlife Federation).

According to a March, 2010 survey by the National Wildlife Federation

of nearly 2,000 educators,

78% feel students who spend regular time in unstructured outdoor

play are better able to concentrate

75% feel students who spend regular time outdoors are more

creative and better problem solvers

Find Us Online! @Real_Happy HourThe Real Happy Hour

The Benefits of Outdoor Play

Body

Increases fitness levels

Builds active, healthy bodies

Raises levels of Vitamin DProtects against future boneproblems, heart disease, anddiabetesImproves distance vision

Mind

Exposure to environmentaleducation increases:

- Test scores for math,

reading, writing, andlistening

Outdoor activities may be widelyeffective in reducing ADHDsymptoms

Spirit

Childrens stress levels fall withinminutes of seeing green spaces

Nature makes you nicer

Nature enhances socialinteractions

For more information visit:


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What You Need:

Pencil or crayon

Scavenger hunt list

Bucket or bag to hold found

objects

Camera

Finding Time for the Great Outdoors

The Surgeon General recommends one hour per day of unstructured time in the

outdoors. Try these simple tips:

Try This!

Photo Fun

Venture out in your own

backyard or take a walk around

the block and take photos of

nature with your child.

Go Geocaching!

Use GPS technology to find objects

hidden in the great outdoors! Check

out http://www.geocaching.com/guide/

to start finding hidden treasures in

your community!

Break Up the DayStart with 15 minutes twice a day

Work up to 30 minutes

On weekends, plan to spend 1-2

hours outside by walking to a local

park and playing together

Once you and the kids are outside, you

may find it hard to go back in!

Walk to SchoolTry walking to school with your

child.

Invite neighbors to walk with you!

Plan a mini-scavenger hunt along

the way: try to listen for bird songs,

find squirrels, or collect 3 different

types of leaves

Explore with a Backyard Scavenger Hunt

Your Scavenger Hunt List:

A blade of grass longer than

your index finger

An acorn cap

A leaf on the ground

A pine cone

A few pine needles

A twig longer than your thumb

Moss on the side of a building

Fungi

A spider or spider web

Signs of amphibians or reptiles

or the animals themselves

Signs of mice, squirrels, or

other small animals or the

other animals themselves

What You Do:

Print out your scavenger hunt list.

Put your checklist on a clipboard.

Attach a pencil or crayon to your

clipboard.

Make sure to grab a bag or bucket

for the objects you find.

Put qualifications on the

scavenger hunt objects, like grass

longer than your finger or acorn

bigger than a quarter.

Look for signs of wildlife, not just

the wildlife itself.

Customize your scavenger hunt to

your surroundings.

Take pictures of the objects you
http://www.geocaching.com/guide/http://www.geocaching.com/guide/http://www.geocaching.com/guide/


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Teens who have infrequent family meals are:

4 times likelier to use tobacco

Twice as likely to use alcohol

2 times likelier to use marijuana

4times likelier to say they expect to try drugs

in the future

Teens having 5 to 7 family dinners per week

are:

One-and-a-half times likelier to report having

excellent relationship with their mother

More than twice as likely to report having an

excellent relationship with their father

Almost twice as likely to report having a

excellent relationship with their sibling(s)

Those who spend 7 hours or less per week

with their parents are:

Twiceas likely to use alcohol

Twice as likely to say they expect to try

drugs in the future

Twiceas likely to have at least one friend or

classmate who uses illegal drugs without a

prescription to get high, or over-the-counter

medication to get high.One-and-a-half times more likely to be able

to get alcohol, marijuana or prescription

drugs without a prescription.

Children and teens who eat frequent family

meals are:

12% less likely to be overweight

20%reduction in odds of eating unhealthy

foods

24%increased odds of eating healthy foods

The Importance of Quality Family TimeFamily Mealtime Matters Time Spent with Parents Matters

References

Hammons, Amber J., and Barbara H. Fiese. "Is Frequency

of Shared Family Meals Related to the Nutritional Health

of Children and Adolescents?."Journal of the American

Academy of Pediatrics 127 (2011): n. pag. Pediatrics. Web.

27 Nov. 2012.

"The Importance of Family Dinners VII." The National

Center on Addiction and Substance Abuse at Columbia

UniversityVII (2011): i-12. The National Center on

Addiction and Substance Abuse at Columbia University.

"The Importance of Family Dinners VIII." The National

Center on Addiction and Substance Abuse at Columbia

UniversityVII (2012): i-12. The National Center on

Addiction and Substance Abuse at Columbia University

The Real Happy Hour

@Real_Happy Hourwww.therealhappyhour.org

Quality Time = Better Relationships

The magic that happens at family

dinners isnt the food on the table, but

the conversations and family

engagement around the table.

The Importance of Family Dinners VIII

CASA Columbia University

September 2012

Family dinners are the perfect

opportunity when teens can talk to

their parents and parents can listen

and learn.

The Importance of Family Dinners VIII

CASA Columbia University

September 2012

The percentage of teens reporting they will

never try drugs in the future increases

significantly as the quality of the teens

relationships with mom and dad improves.


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Add one more family meal in every week.

Declare mealtime an electronics-free zone with no TV, cell phones, or videogames.

Plan to make a healthy meal or snack together as a family.

Create a wild centerpiece using flowers and party decorations and make a colorfultable cloth using washable paint and old bed sheets.

Take the whole family to the grocery store or farmers market and let every one topick out something that appeals to them, like a different kind of fresh fruit orveget able to prepare for that nights meal.

Make a family commitment to focus only on positive topics before and duringmealtimes.

Establish a few ground rules like no teasing, no criticizing, no rude commentsabout other people, and no talking while someone else is talking.

Choose special menus or themes for a meallike Taco Tuesdays or SpaghettiSaturdays. Get creative!

Use some free conversation starter cards from www.school-wellness.organd take turns picking a card to get a conversation going.

Make Family Mealtime your Real Happy Hour

Complete the Challenge!!!


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Take a family walk around the neighborhood and count how many birds,squirrels, and chipmunks you see.

Visit a local park and play tag with family and friends.

Grab some binoculars and go bird watching at one of the MarathonCounty Forest Units.

Stop and have a picnic lunch with your family, while hiking the trails atRib Mountain State Park.

Grow your own vegetables by planting a garden!

On a rainy day, visit your local library and check out some books thatremind you of summer!

Visit yourlocal farmers market, and let each family member pick out anew fruit or vegetable to try.

Put on your raincoat and rain boots and go play in the rain!

Plan a picnic lunch at Mission Lake Park, which is located just south ofHatley off of CTY HWY Y.

Visit Machmueller Park in Weston and check out the Borne Learning

Make Family Playtime your Real Happy Hour

Challenge!


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Take a family walk around the neighborhood once a week.

Visit a local park and play tag with family and friends.

On a windy day, go to the local baseball field and fly a kite.

Stop and have a picnic lunch with your family, while hiking the trails atRib Mountain State Park.

Design your own hopscotch course with chalk and see who can hopthrough it the most times.

On a warm day, go play at the fountain at the 400 Block or Splash Pad

Marathon Park.Take a walk around yourlocal farmers market, and let each family

member pick out a new fruit or vegetable to try.

Take a scenic river walk along Oak Island to downtown Wausau.

Dont forget to stop at the library!

Walk the Eau Claire River Trail in Weston. Make sure to bring a picniclunch and your swimsuits, so you can wade in the water!


Challenge!


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Take a family walk around the neighborhood once a week.

Play a game of two-hand-touch football with family or friends.

Rake all the leaves from your yard into a big pile and jump in!

Hike the trails to the top ofRib Mountain State Park to look at all of thebeautiful fall colors.

On a crisp fall morning, go apple picking at one of our local orchards.

Take a walk around yourlocal farmers market, and let each familymember pick out a new fruit or vegetable to try.

This fall, collect as many different sizes, shapes, and colors of leavesthat you find!

Go for a fall nature walk on the Eau Claire River Trail in Weston.

Have a picnic lunch or go for a nature hike at the Dells of Eau ClairePark in northeast Marathon County.

Spend a Saturday or Sunday at Wilkes Corn Maze & Pumpkin Patch,j t th f W CTY RD WW G f h id t


Challenge!


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Try cross country skiing or snowshoeing at Nine Mile ForestRecreation Area. Equipment rentals are available.

Build a snowman family in your front yard.

Use water with food coloring to paint pictures in the snow.

Go snowshoeing on the various trails at Rib Mountain State Park.

Take the whole family or a group of friends tubing at Sylvan Hill.

Lace up your skates and go ice skating in downtown Wausau at the 400

Block.Fill empty ice cream buckets with snow to make building blocks for your

very own snow fort.

Too cold to skate outside? Go indoor ice skating at Marathon Park.

Rental skates are available.

Go sledding at Riverside Park orSchofield Park in Wausau.

Visit Pleasant View Park and 3M Park in Wausau, which are lit for


Challenge!


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Feel free to copy the logo and add it into your bulletin or newsletter!

What if we told you that one simple step could create positive outcomes for children and teens, foster

stronger families, and a build a healthier community? It doesnt cost anything. Anyone can do it. It has

benefits for people of all ages. Do you know what that one simple step is?

That one simple step is spending quality time together with your family. Whether its eating dinner

together, playing outside together, going for a bike ride, or walking the dog, the time that families

spend together is important!

Learn more about the benefits of spending quality family time together atwww.therealhappyhour.org

and check out the new Family Mealtime Toolkit to help you plan, prepare, and enjoy healthy family

meals together!

The Real Happy Hour is a local, community-wide campaign that was formed with partners from theMarathon County Alcohol & Other Drug Partnership, Healthy Eating Active Living (HEAL) Coalition, Early

Years Coalition and the Marathon County Hunger Coalition in April 2012.
http://www.therealhappyhour.org/http://www.therealhappyhour.org/http://www.therealhappyhour.org/http://www.therealhappyhour.org/


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M k F l Pl


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Make Family Playtime your

Real Happy Hour!!

www.therealhappyhour.org

Ch ld d h h h


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12%less likely to be overweight

20%reduction in odds of eating unhealthyfoods

24%increased odds of eating healthy foods

Children and teens who have greater than

or equal to 3 family meals per week:

T h h i f t f il l


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4times likelier to use tobaccoTwiceas likely to use alcohol2 time likelier to use marijuana4times likelier to say they expect to try drugs

in the future

Teens who have infrequent family meals are:


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My Real

Happy Hour

is .The Real Happy Hour @Real_HappyHourwww.therealhappyhour.org

l


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Our Real

Happy Hour

is .The Real Happy Hour @Real_HappyHourwww.therealhappyhour.org


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MakeFamilyMealtime

yourReal HappyHour!!

www.therealhappyhour.org


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Family Mealtime


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Children and teens that have

frequent family meals are less

likely to use alcohol, tobacco and

other drugs.

Children and teens that have

frequent family meals are less

likely to be overweight and will

develop healthier eating habits.

Get your family on the mealtime

track by making a commitment to

eat and enjoy more meals

together as a family.

Spending quality family time

together is an important step to

prevent the problems that kids and

teens face.

No matter who your family is, take

the time to connect and establish

positive relationships engaging in

healthy behaviors.

Promoting quality family time together

for a healthier community

Family

Playtime

y

Children are happier and healthierwhen outdoor time is in better

balance with indoor time.

Outdoor play time has positive

effects on the mind, body and spirit

of children and adolescents.

A family that plays together stays

healthy together, so make your goal

at least 30 to 60 minutes of active,

outdoor fun every day.

@Real_Happy HourThe Real Happy Hourwww.therealhappyhour.org


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Real Happy Hour Business Toolkit

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