Real Groovy Presentation By Rron Prekazi
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Transcript of Real Groovy Presentation By Rron Prekazi
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Introducing Real Groovy’sCurrent Situation
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Senior Management Chris and
Marty
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Real Groovy Has Been In Business For Over 20 years
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Real Groovy Currently Has 4
Locations NZ Wide
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Real Groovy Have Enjoyed Tremendous Growth And
Business Is Good
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However Real Groovy Have Encountered Some Barriers...
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Major Changes In Technology,
And Big Competitors Entering The Market Have Affected Real Groovy.
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Real Groovy’s Competition Is Buying In Bulk
And Providing Music At Lower Costs. Much Lower
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Real Groovy Cant Compete With These Prices
However.
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Real Groovy Have A Secret Weapon
They Provide Immense Variety And Range
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Real Groovy’s Competitors Can’t Compete With That
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However......
Digital Downloading is Slowing Business Down
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Digital Piracy Is Hindering Real Groovy’s Business
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Software Like Limewire And Kazaa
Help Digital Piracy, By Making It Easier To Share Files.
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There Is Not Much Real Groovy Can Do About This
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Or Is There......
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We Are Amongst Generation Y Who Are Technology Savvy
However They Are Suckers For Social Acceptance.
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Although Gen Y Are Not Buying CD’s
They Are Buying Clothing To Fit In with Current Trends.
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In Order To Be Accepted By Societies Social Circles.
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Real Groovy Are Still Profitable
However Digital Piracy Cut Their Profit Levels.
Profit
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Real Groovy Improved Their Business Efficiency
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By Increasing The Variety Of Services And Goods Provided.
Goods:
•Shoes
•Clothing
•Skateboards
Services:
•Insurance
•Delivery
•Tickets
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Chris And Marty Are Smart They Integrated An Online Store
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The Online Store Provides Great Discounts Plus Free Delivery
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Online Store Has Proved Very profitable, Contributing 5% To The Total Profit
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Real Groovy will never Conquer Digital Piracy
Only The Government Can Solve This Problem Through Strict Downloading Regulations
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This Doesn't Bother Chris And Marty Too Much.
Since they have a: •Successful Business•Growing Reputation
•Excellent Customer Service
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With a Comfortable Transition Into The New Generation of Music Retailing.
Real Groovy now need to...
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Stock More Current Trend Clothing Rather Than “Top 20 Artist” CD”s
In Order Too Fully Capitalise On Generation Y
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Real Groovy IsMore Than Just A Music Store