Real Groovy

http://www.realgroovy.co.nz/

Auckland

Wellington

Christchurch

Dunedin

Our Locations…

The music world is changing

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Digital Downloads are taking over

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The young generation are…

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They should be…

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http://www.realgroovy.co.nz/

Which means…

Real Groovy’s sales are going down

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How do we keep our business profitable?

1. Find our competition

3. See what other businesses around the world are doing

Our competitive businesses are..

http://www.borders.co.nz/home.asp

• The Warehouse has a huge stock on current music

• Where as we have music from decades ago that is still available

• Sells DVS, games and electronic devices

• The claimed to have the biggest selection however we have twice the stock as them

Overseas the music industry is changing as well

• The US in 2007 album sales decreased from 9.5% compared to 2006

• Digital downloading increased by 45%


Other businesses are…

• Selling other products than just CDs• Products such as clothes, make up,

DVDs, electronic devices

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Do we have these extra services??

Checklist…

• We Sell • We provide

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http://www.realgroovy.co.nz/Information/5008

Our Stock…

• More than 28,000 new titles across all genres of music

• 14,000 second-hand titles

• A huge range of DVDs

We import weekly from the USA

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Our Goals for succeeding…

VS

Show our customers which is better

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Winner

The quality from a CD is better than a digital download

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Advertise Our deals

• Second hand Trade

• Replacement CDs when you are robbed

• Loyalty schemes

• Magazines

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This will lead to success

Real Groovy

Business

Transcript of Real Groovy