The Turmoil that Surrounds it

Amrita Prasad4939410Information Management 191

Real Groovy started off.....

.....bright and rosy.....

Sale of CD’s were on the roll..

Turnover was good and the owners were happy

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However, things have been a little gloomy in recent

times

It’s a tough battle with advancing technology

How?

More Portable music devices...

... leading to increased demand of digital music

A rise in .......

.....in the form of.....

Peer – Peer file sharing Programs

which is a much cheaper way of obtaining music

Thus decreasing the sale of physical music recordings

Then there is

..where bigger firms like The Warehouse tend to dominate the market

by offering lower prices henceobtaining a greater market share

Also, the evolution of online shopping

has led to greater convenience in obtaining music....

All the above factors put pressure on Real Groovy’s business operations

What can Real Groovy do?

1.Keep up with the advancing technology and introduce a new digital

music store

2. Maximise on its strengths

like providing a diverse range of products

These may once again lead to

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Notes:The pictures in this presentation have been obtained from • www.flickr.com• www.images.google.co.nz

Links to the downloaded images are as follows:•http://images.google.co.nz/imgres?imgurl=http://members.iinet.net.au/

•http://images.google.co.nz/imgres?imgurl=http://everythingelephants.com

•http://images.google.co.nz/imgres?imgurl=http://imgsrv.kcbs.com

• http://images.google.co.nz/imgres?imgurl=http://www.mchenrycountyblog

•http://images.google.co.nz/imgres?imgurl=http://www.salemthesoldier.us

•http://images.google.co.nz/imgres?imgurl=http://www.raymond.cc/images/

•http://images.google.co.nz/imgres?imgurl=http://askbobrankin.com/copyright-pirate.jpg

•http://images.google.co.nz/imgres?imgurl=http://www.rewardsroom.com/images/

•http://images.google.co.nz/imgres?imgurl=http://www.sizzledcore.com

•http://www.flickr.com/photos/dumpsterdives/2348308580/

•http://images.google.co.nz/imgres?imgurl=http://www.bluecross.org.uk/web

•http://images.google.co.nz/imgres?imgurl=http://bp1.blogger.com/

•http://www.flickr.com/search/?w=all&q=strength

•http://www.flickr.com/photos/infrarednz/1431506441/

•http://www.flickr.com/photos/nick_natz/2203158108/

•http://www.flickr.com/photos/nez/1346068786/