By Varun Prasad

ID:4963074

This Report was requested by Chris Heart

It discusses their current situation and talks about...

Strengths..

Weaknesses...

Opportunities...

And threats..

That Real Groovy currently Faces...

Real Groovy has a very good reputation

Especially the Auckland Branch being in the heart of the town......

Attracting a range of customer and a range of different music

This then leads to their current situation.....

Beginning with.......

Diversity...

Real Groovy has Great ways of keeping its label stable...

e.g. The loyalty schemes it holds, offering rewards for other companies schemes...

It helps to draw customers from other music stores and provides them with the best deals!!!

They have a special Club members deal..

Customers Receive $20 for every $200 spent, holding about 60,000 members and sending $1million back

This Provides a great Strength in keeping their customers stable and happy.

Real Groovy has 2 magazines...

And Run a ticket box office operation..

Which sets them well ahead and broadens their customer base

Real Groovy provide....

CDs

DVDS

Books

And Games

Generating a lot of different customers

Unlike The Warehouse and JB Hi Fi...

Real Groovy’s website allows people to buy online...

We also have to Consider....

Competitors...

The entrance of JB Hi Fi and the competitors like The Warehouse..

Is a weakness for Real Groovy

Plans of JB Hi Fi wanting to expand...

Who provide more than just music and collect a far generation of customers...

Will have a big impact on Real Groovy

The Warehouse is found throughout NZ and have a huge customer base and variety of goods..

Compare that with Real Groovy which is made up of 4 stores..

We learn..

Size does matter

These stores keep battling for the best music provider in NZ

But there are more competitors to take into mind...

Electronic Boutique, Dick Smith, and Harvey Norman

Are Real Groovy’s biggest threats when it comes to...

Gaming

Electronic Boutique has over 4500 stores worldwide..

And provides all the essentials a gamer would want to know on their website

When it comes to the Books Real Groovy provides...

Whitcoulls come into the picture

Who provide the best books for customers..

Real Groovy is really weak when it comes to prices..

The R&B Collection CD..

Was $27.00 at The Warehouse while Real Groovy had it priced $49.00

Another Factor affecting Real Groovy is...

Technology..

The growing change in technology has had a massive impact on Real Groovy...

From new competitors like...

Apple’s I-tunes...

Who are taking over the music industry

This then introduces digital music...

And says hello to ipods,mp3/4 players...and bye bye to....

the classic CDS

CDs can be broken or annoying to carry

But with digital music..

It is much simpler and easier

David Chartier says digital music sales in US and Britain increased by 50%

And CDs fell by 14%...

From this digital music change..

Comes..

Piracy!!!!

People are now days downloading illegal free music

Rather than purchasing digital and physical ones

So this is big threat for Real Groovy

And has already sent major competitor Soundz

Into liquidation

Recommendations.......

Open more Stores.....

Provide more variety of products...

Adapt with the digital music and provide them to customers

The information in this slideshow is from my Business report

The pictures were found from the search engine Google.

The addresses are:

http://www.centennialsd.org/site/images/diversity.jpgwww.sriramkrishnan.comhttp://www.davidwallphoto.com/images/%7BDDE327A1-BA78-4A13-99E5-AC0E3185EFC0%7D.jpghttp://blueridgerealestate.files.wordpress.com/2007/09/cartoon-dollar.jpghttp://i1.iofferphoto.com/img/item/253/511/57/o_bobby100m-img557x600-cds_3.jpghttp://fordlog.com/wp-content/fight_cartoon.jpghttps://www.videogamesplus.ca/images/ps3_metalgearsolid4_display.jpghttp://www.nonstopmac.com/images/ipod-family.jpghttp://www.mixbuss.com/contentimages/broken_CD.jpghttp://www.byte.org/images/piracy_2Dkills_2Dmusic_2D.gif