Real estate in India - Case of DLF & Unitech
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Real Estate - India
Presented by:
Bharat Swami (2009IPG11)Deepesh Singh (2009IPG14)
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Real Estate in India
• One of the fastest growing market. • Comprising of 4 sectors:
– Housing– Retail– Hospitality– Commercial
• Total 6.3 % share to Indian GDP, expected to increase to 13% by 2015• Total revenue was US$ 66.8 billion during 2010-11 and is expected to earn a
revenue of US $180 billion.• Will employee more than 17.2 m people and will supply 8.2 m sq. feet by 2015• 534 m people will live in Urban cities by 2025• Opportunity in
– Education– Tourism– Commercial
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Population Growth
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Investment
• Ranked 20th in Investment
• Total of US $3.4 billion was invested in 2012
• Expected to inflow of US $4-5 billion in coming years.
• Major Cities: Delhi, NCR, Bangalore, Hyderabad, Chennai, Mumbai, Ahmedabad
• Cumulative Foreign Direct Investment (FDI) worth US$ 22,007.67 million from April 2000 to February 2013.
• US$ 1,260 million for construction sector
• Bangalore - Rs 32.5 billion (US$ 585.57 million)
• Mumbai - Rs 13 billion (US$ 234.17 million)
• Delhi NCR - Rs 7 billion (US$ 126.09 million)
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Investment
• Investment in Billion Rs in 2012
Magic Brick Survery
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Some Projects & Initiatives
• Ashiana Housing Ltd worth Rs 100 Crore in Gujarat.
• Development projects worth Rs 3,337 Crore in Noida by UP Govt.
• Wave Infratech plans to invest Rs 500 crore in Delhi NCR.
• In Chennai 70 Crore project by Mahindra Lifespace Developers
• Housing project by Godrej Properties Ltd (GPL) on a area of 1,000,000 sq. ft. in Bangalore.
• 100 % FDI allowed.
• 41,723 Crores by GOI for 1,569,000 houses under JNNURM
• Easily housing loan is available at an Interest rate of 9% only.
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Internal Marketing Practices
• Six Characteristics of Highly Effective Internal Marketing Programs– Senior Management Participation
– Integrated Organizational Structure
– Strategic Marketing Approach
– Human Resources Partnership
– Focus on Employee Engagement
– Internal Brand Communication
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DLF
• US $1.87 billion revenue with US $220 million Net Income
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Business Model
• Real Estate Management Business Model
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Business Model
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Strategic Marketing And Promotions
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Conclude
• India’s largest real estate company in terms of revenues, earnings, market capitalization and developable area with a 62-year track record of sustained growth, customer satisfaction and innovation
• Robust business model with mix of development & rental earnings
• Low risk due to multiple businesses and segments within businesses, across geographies
• All earnings enablers in place –high quality / high value “zoned "land resource in super metros & metros and motivated teams at local level to execute projects
• Businesses (Commercial, retail & luxury homes) which contribute more than 80% of our long term value are at stable operating platform
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Interactive Marketing Practices
• Trading situation where the buyers specify the nature and application of products they wish to buy and sellers try to match these requests almost instantly or in a very short time. A large part of trading over the internet is through interactive marketing.
• Social Media Marketing
• Mobile Marketing
• Search Engine Optimization
• Email Marketing
• Display advertisement
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Interactive Marketing
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Google Ads
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Email Marketing
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References• August 9, 2013-Business Standard• May 2013, Indian Brand Equity Foundation• March 31, 2013 – The Economics Times• Indian Real Estate Market – D&B India• http://www.incentivecentral.org/• Slideshare.com• http://www.magicbricks.com/• http://www.99acres.com/
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Thank You