OMG Graphics

Presenter:

Chuck Ward

“Pro” Director of Marketing

Newest NAR Stats (about Agents)

• NAR Member Profile

– 2013

– Median Income: $43.5K

– Volume: $1.5 Million

– Transactions: 12

Rules For Class

• Silence Your Cell Phone

• Questions in the Chat Box

• Apply Your Learning

Home Buyer Search Metrics

According to the most recent Talking Points published by the National Association of Realtors (NAR):

– Nine out of 10 recent buyers used the Internet in their home search.

– I've read other sources citing 93%.

– One agent in Texas claims it's 99%!

Home Buyer Search Metrics

One thing is certain, the Internet is The King when it comes to promoting your newly listed property for sale.

Good pictures are a crucial marketing tool for a home sale.

(source:Louisvillehomesblog.com)

Are you leaving money on the table for your clients (and ultimately, for yourself)

Graphics for Real Estate

Top Real Estate Photography Mistakes

1. Blurry Photos

2. Small Images

3. Incorrect Aspect Ratio (extra white space)

4. Lighting

5. Closely Cropped

6. Lack of Fisheye Lens or Used Improperly

7. Animals in the image

8. TimeStamp

9. Old Photos

10. Clutter

11. Photo Flow

12. Underexposed Photos

13. Vertical / Horizontal Lines

Top Real Estate Photography Mistakes (realtor.com)

1. Updating photos with the seasons

2. Photographing valuables (works of art)

3. Political Photos

4. ManCaves (themed in sports)

Chuck’s ManCave/Kitchen

This is where I test and see what’s working for you (My corner of the institution)

Class Agenda

Class 2 (Thursday 3/6)

• Software Usage – Cropping

– Panoramic Picture Creation

– Removing and Adding Elements

– Adding Text

– General Image Improvement

• Social Media Sizes

• Social Media Images

Class 3 (Tuesday 3/11)

• Software Usage (continued) – How to Get Better Results

– Creating Marketing Pieces on a Budget

– Favicons

• Software to Use – Gimp

– Paint

– Photoshop

– Snag-It

Class Agenda

Class 4 (Thursday 3/13)

• Legal Discussion – Copyrights

– Licensing

– Getty Images Predatory Lawsuits

• TinEye

• Adding Watermarks to Images

• Which Colors Are Best – Black and Yellow

Additional Subjects to Be Included

• Tips and Tricks – Screenshot Tools

– Tagging for SEO

– Free Graphics

• Where to Post for More Exposure

• Creating Infographics

• Creating Custom Headers for the Real Access Pro Property Websites

Training Calendar

• Subjects, Dates and Times are subject to change with (or without notice)

• Meaning

• We may add on a few classes to this

Future Classes

• Month Long Training Series

WORDPRESS WEBSITE CREATION SUPPORTING SOCIAL MEDIA Campaigns

Please like Kathy’s page http://www.facebook.com/realestatebuckscounty

Thanks For Attending

Presenter:

Chuck Ward

Director of Marketing

Head Trainer

Real Access Pro

888-884-0303 x200 chuck.ward (at) realaccesspro.com