Real Estate - Amazon S3 · Rafael San Mateo Oakland Fremont. F I C O C E A N. 101. 580 880 80 280...

The Bay Area real estate market is, to put it mildly, diverse. On any given day available properties range from cozy condos to sprawling estates, scattered through urban centers, farm country, traditional suburbs and dozens of unique communities. Buyers, sellers and renters in this market are even more diverse. The trick is matching them up. This is where the Bay Area News Group comes in. We give you a marketing toolbox packed with powerful and versatile resources to attract clients and showcase properties. We deliver the widest reach and best demographics.

Our products include the market’s top newspapers, the most popular local interactive sites, and cutting-edge mobile and social media. More importantly, we appeal to your customers with the information and resources they want. Homehunters circle ads in our weekend Real Estate features, explore interactive maps and take virtual tours on our websites and more. Bay Area News Group makes you part of their search. In a single week, BANG media reaches 2.7 million Bay Area adults. And on any given day, a lot of them are looking to move. We can help you reach them.

Real Estate

Table of contents

PRODUCTS PAGE

New Homes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

Real Estate Plus - South Bay. . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Targeted Weekend Display. . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Real Estate Plus - East Bay . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Real Estate Plus with Online . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Hills - Resale. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Showcase / Front Covers - Resale Open Home Guides. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Liners. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Ancillary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

5.2 MILLION WEEKLY BAY AREA AUDIENCE IN DIGITAL AND PRINT

NewProduct

.com

Receive 10,000 impressions for $99or 20,000 for $179.

Choose your choice of zip code (automatically includes 15 mile radius) to promote a property or to brand yourself. Go to leadhax.com for more information.

3Bay Area News Group | 2018-19 Real Estate Pricing 5.2 MILLION WEEKLY BAY AREA AUDIENCE IN DIGITAL AND PRINT

SanFrancisco

SanRafael

Vallejo

San Jose

SanMateo

Oakland

Fremont

PA

CI

FI

C

OC

EA

N

Livermore

Tracy

101

101

580

880

80

80

280

92

84

1

5

5

680

580

Concord

Walnut Creek

Danville

= area denotes audience coverage San Francisco Bay Area

1 Day 2 Days 3 Days 4 Days

INVESTMENTLEVEL

AA $300,000 $75 $95 $108 $120

A $200,000 $80 $100 $110 $125

B $100,000 $85 $105 $115 $130

C $75,000 $90 $110 $120 $135

D $50,000 $95 $115 $125 $140

E $20,000 $105 $125 $135 $150

F OPEN $130 $150 $160 $175

Saturday & Sunday Broadsheet Rates

New Home Finder Map

Text w/Photo$275

Color1 Day 2 Days 3+ Days $1,000 $1,500 $2,000

New HomesThe Bay Area News Group newspapers offer several weekend Real Estate features. The New Home Finder Map, for example, combines a directory of paid listings with a map positioning each one, appealing to location-conscious buyers.

* Above frequency must run within 7 day period

New Homes


PA

CI

FI

C

OC

EA

N

101

101

680

680

580

880

80

80

280

92

84

1

SanFrancisco

SanRafael

Vallejo

San Jose

SanMateo

Oakland

Fremont


South BayResale Display Rate Mercury News & San Mateo

BROKER PERZONE FULLRUN COLORFREQUENCYLEVEL ADSIZE SAT&SUN SATORSUN PERDAY

Full page $1,800 $3,500 A 48 weeks 1/2 pg $900 $1,750 $400 1/4 pg $450 $875

Full page $2,700 $5,200 B 26 weeks 1/2 pg $1,350 $2,600 $400 1/4 pg $675 $1,300

Full page $3,500 $6,600 C 13 weeks 1/2 pg $1,750 $3,300 $400 1/4 pg $875 $1,650

Full page $4,200 $7,700 D Open 1/2 pg $2,100 $3,850 $400 1/4 pg $1,050 $1,925

Real Estate Plus

Covering the rich market we call the Silicon Valley Buy, the Real Estate Plus tabloid publishes Saturday and Sunday (For premium cover positions, see page 7).

Real Estate Plus


PA

CI

FI

C

OC

EA

N

101

101

680

680

580

880

80

80

280

92

84

1

SanFrancisco

SanRafael

Vallejo

San Jose

SanMateo

Oakland

FremontTargeted Weekend Display


South Bay Special Agent Rates Display Ads

Targeted Weekend Display

Here’s another way to reach active homebuyers (as well as potential sellers studying the market): Display ads are available in Open Homes inside the Real Estate Plus advertising tabloid publishing Saturday and Sunday. You can also elect to run on Saturday, Sunday or both. Color positions are available.

One Day Only Saturday & Sunday

ADSIZE

Quarter pg $220 $360Half pg $360 $600Full pg $600 $990

Color Ads running both zones only

ADSIZE 1DAY 2DAYS

Quarter pg $100 $200 Half pg $150 $300 Full pg $200 $400


SanFrancisco

SanRafael

SanMateo

Oakland

Fremont

FI

CO

CE

AN

101

580

880

80

280

92

84

1

680

Real Estate Plus

San Francisco Bay Area

Danville

East Bay Resale Display Rate

Real Estate PlusReal Estate Plus publishes every Sunday in Contra Costa County, the Tri-Valley/680/580 Corridor, Fremont/Hayward, East County and West County. Display ads can appear in any combination of papers, with significant frequency discounts.

BROKER FULLRUN CCT VT/SRVT AR/DR ECT WCTFREQUENCYLEVEL ADSIZE SUN SUN SUN SUN SUN SUN

Full page $4,355 $1,468 $855 $777 $721 $534 A 48 weeks 1/2 pg $2,650 $924 $502 $456 $441 $327 1/4 pg $1,471 $491 $287 $261 $247 $185

Full page $5,315 $1,950 $988 $898 $852 $627 B 26 weeks 1/2 pg $3,097 $1,080 $583 $530 $521 $383 1/4 pg $1,800 $657 $330 $300 $295 $218

Full page $6,050 $2,190 $1,124 $1,022 $986 $728 C 13 weeks 1/2 pg $3,549 $1,233 $666 $605 $602 $443 1/4 pg $2,053 $741 $378 $344 $339 $251

Full page $7,049 $2,360 $1,351 $1,228 $1,214 $896 D Open 1/2 pg $4,178 $1,404 $789 $717 $729 $539 1/4 pg $2,351 $784 $447 $406 $410 $304

AGENTFREQUENCYLEVEL AGENTCOLOR

Full page $950 $500A 48 weeks 1/2 pg $650 $400 1/4 pg $350 $300

Zone discounting: 4 zones: 30% off total purchase3 zones: 25% off total purchase2 zones: 20% off total purchase

Color CCT WCT ECT VT/TVH AR/DR FULLRUN FREQUENCYDISCOUNTING

Spot $475 $296 $268 $296 $296 $802 48x and agent special: 50% off

Process $880 $628 $541 $628 $628 $1,273 26x: 40% off or 13x: 30% off

= area denotes audience coverage


SanFrancisco

SanRafael

SanMateo

Oakland

Fremont

FI

CO

CE

AN

101

580

880

80

280

92

84

1

680Real Estate Plus with Online

San Francisco Bay Area

East Bay Resale Display Rate

Real Estate Plus with OnlineReal Estate Plus publishes every Sunday in Contra Costa County, the Tri-Valley/680/580 Corridor, Fremont/Hayward, East County and West County. Display ads can appear in any combination of papers, with significant frequency discounts.

Danville

BROKER FULLRUN CCT VT/SRVT AR/DR ECT WCTFREQUENCYLEVEL ADSIZE SUN SUN SUN SUN SUN SUN

Full page $4,025 $1,357 $790 $718 $667 $493 A 48 weeks 1/2 pg $2,401 $838 $454 $413 $400 $296 1/4 pg $1,336 $446 $261 $237 $224 $168

Full page $4,914 $1,803 $913 $830 $788 $580 B 26 weeks 1/2 pg $2,810 $980 $529 $481 $472 $348 1/4 pg $1,633 $596 $299 $272 $268 $198

Full page $5,594 $2,025 $1,040 $945 $911 $673 C 13 weeks 1/2 pg $3,219 $1,118 $604 $549 $546 $402 1/4 pg $1,863 $672 $343 $312 $308 $228

Full page $7,049 $2,360 $1,351 $1,228 $1,214 $896 D Open 1/2 pg $4,178 $1,404 $789 $717 $729 $539 1/4 pg $2,351 $784 $447 $406 $410 $304

AGENTFREQUENCYLEVEL AGENTCOLOR

Full page $950 $500A 48 weeks 1/2 pg $650 $400 1/4 pg $350 $300

Zone discounting: 4 zones: 30% off total purchase3 zones: 25% off total purchase2 zones: 20% off total purchase

Color CCT WCT ECT VT/TVH AR/DR FULLRUN FREQUENCYDISCOUNTING

Spot $475 $296 $268 $296 $296 $802 48x and agent special: 50% off

Process $880 $628 $541 $628 $628 $1,273 26x: 40% off or 13x: 30% off

= area denotes audience coverage


SanFrancisco

SanRafael

SanMateo

Oakland

Fremont

FI

CO

CE

AN

101

580

880

80

280

92

84

1

680

Hills= area denotes audience coverage San Francisco Bay Area

Resale Display Rate

BULK FULLRUN OAKLAND ALAMEDA ANNUALFREQUENCY

A 6000 inches $17.94 $13.09 $10.87 48x

B 3000 inches $20.35 $15.68 $13.02 26 x

C 1,000 $23.25 $18.86 $15.53 13 x

D 750 $23.94 $19.54 $16.23

E 500 $24.68 $20.35 $16.87

F 200 $25.39 $21.17 $17.56

G 100 $26.18 $21.96 $18.21

OPEN $31.49 $27.68 $22.92

Pick-Up discounting: Pick-Up any other product: 50% off rate

Color

EASTBAY 1COLOR PROCESS

Full Run $378 $1,120

Oakland Group $355 $1,050

Alameda $118 $350

Hills

The weekly Hills newspapers offer neighborhood news & fea-tures to the affluent suburbs and smaller cities surrounding the city of Oakland, including Berkeley, Montclair, Piedmont, Alameda and El Cerrito.


Text ad + LeadHax

Combine your Open Home print listing with online advertising targeting interested buyers on the web or Facebook.

10,000 impressions $11920,000 impressions $199

Showcase/ Front Covers/ Open Home Guides

SanFrancisco

SanRafael

Vallejo

San Jose

SanMateo

Oakland

Fremont

PA

CI

FI

C

OC

EA

N

Livermore

Tracy

101

101

580

880

80

80

280

92

84

1

5

5

680

580

Concord

Walnut Creek

Danville


Property & Rental Showcase

Prominently featured in Real Estate Plus, Showcase presents agents and properties listings in a modular format. Price includes 20,000 impressions on leadhax.com.

SANJOSE EASTBAY *BANG 2DAYS 1DAY 3DAYS

PROPERTY $425 $250 $500RENTAL $350 $150 $400

Front Covers - Resale

Prime cover positions for resale properties are available on Open Homes and Real Estate Plus. Ads are in a handsome modular format highlighting a color photo.

AD PACKAGES COVER FEATURED STRIP STORY PROPERTY

SanJose $850(SatORSun) $575 (Sat&Sun) EastBay $850 (Sun) $575 (Sun) $625

SANJOSE EASTBAY HILLS BANG 1OR2DAYS 3DAYS 1DAY 2DAYS 1DAY 2DAYS

Photo&text $95 $150 $70 $85 $50 $150Textad $46 $69 $43 $55 $18 $79

Open Home Guides

Cover Story includes article written by Bay Area News Group affiliates, photo, half page color ad inside and 50,000 digital impressions via LeadHax.com.

Featured Property box or banner includes half page color ad inside and 33,333 digital impressions via LeadHax.com.

**No digital


1.) Cover Story Property Package: $850 • Cover: Headline, Large Property Photo, Description and Contact Info• Full page article with photo/s and contact info• Half page ad or upgrade to a full page for $150• 50,000 digital ad impressions via LeadHax.com

2) True Native in print and online:Full page article The Mercury News or East Bay Times – $1,250Two page - $1,595

• Article re-formatted and hosted online with ad positions and social media links and feed exclusive to advertiser• 83,333 Native placements on BANG websites to drive readers from your target marketing area to the article

3) Native Campaign Build-out:

• Reprint article Community Newspapers • Increase native placements on BANG websites and/or via Adtaxi exchange accessing virtually all Internet sites accepting Native advertising. Reduced rate of $12 cpm (usually $20 cpm) and volume discounts up to additional 40%

* Rates are based on client supplied photos. We can furnish news photographer for $200 or portrait photographer for $300+ additional.

Real Estate Plus The Mercury News or East Bay Times: Print-Digital packages

SanFrancisco

SanRafael

Vallejo

San Jose

SanMateo

Oakland

Fremont

PA

CI

FI

C

OC

EA

N

Livermore

Tracy

101

101

580

880

80

80

280

92

84

1

5

5

680

580

Concord

Walnut Creek

Danville



Liners

A B C D

2,000” 1,000” 500” 200” CLASSDISPLAY CLASSDISPLAY CLASSDISPLAY CLASSDISPLAY 56,000LINES 14,000LINES 7000LINES 2800LINES $30KDV $20KDV $10KDV $5KDV OPEN

EASTBAYTIMES $7 $7.12 $7.17 $7.26 $7.34

HILLSOAKLAND 1-5 Fridays $7.29 $7.29 $7.29 $7.29 $7.29

THEALAMEDAJOURNAL 1-5 Fridays $4.32 $4.32 $4.32 $4.32 $4.32

FULLRUNHILLS 1-5 Fridays $12.62 $12.62 $12.62 $12.62 $12.62

SANJOSE $5.70 $5.85 $5.97 $6.05 $7.05

Sunday Real Estate Plus

ZONEDLINERRATES

CONTRACOSTATIMES $3.82 $3.95 $4.03 $4.18 $4.46

VALLEY $1.47 $1.54 $1.56 $1.62 $1.68

WESTCOUNTY $1.34 $1.40 $1.42 $1.47 $1.53

EASTCOUNTY $1.34 $1.40 $1.42 $1.47 $1.53

FREMONT/HAYWARD $1.34 $1.40 $1.42 $1.47 $1.53

FULLRUNSUNDAY $7 $7.12 $7.17 $7.26 $7.34

SanFrancisco

SanRafael

Vallejo

San Jose

SanMateo

Oakland

Fremont

PA

CI

FI

C

OC

EA

N

Livermore

Tracy

101

101

580

880

80

80

280

92

84

1

5

5

680

580

Concord

Walnut Creek

Danville



Ancillary Products

SanFrancisco

SanRafael

Vallejo

San Jose

SanMateo

Oakland

Fremont

PA

CI

FI

C

OC

EA

N

Livermore

Tracy

101

101

580

880

80

80

280

92

84

1

5

5

680

580

Concord

Walnut Creek

Danville


PRODUCT RATE ANNUALFREQUENCY&FLIGHTS

OTHERSECTIONS $48 PCI Per Day

MEETYOURLOCALREALTOR $40 Saturday & Sunday

MAXIMUMEXPOSURE $230 18 Days

INSTITUTIONRATE $1.60 per line per day Thursday—Sunday

San Jose

Ancillary ProductsFor more information about these additional Real Estate products and rates, please contact your Bay Area News Group representative.

Full Run


BAYAREAMORTGAGEWATCH $450 per ad. 2x3 Saturday or Sunday

East Bay


MEETYOURREALTOR $75 12x / year

OTHERSECTIONSFULLRUN $59 Per Day

5.2 WEEKLY BAY AREA AUDIENCE IN DIGITAL AND PRINT | A Digital First Media CompanyNote:WeeklyaudienceincludesallBANGdailies,communitypublications,websites,appsandsocialaudiencetotalsforallplatforms.Sources:ScarboroughR12015,GoogleAnalyticsQ42015,FutureofNewsQ42015

Real Estate - Amazon S3 · Rafael San Mateo Oakland Fremont. F I C O C E A N. 101. 580 880 80 280...

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Transcript of Real Estate - Amazon S3 · Rafael San Mateo Oakland Fremont. F I C O C E A N. 101. 580 880 80 280...