YOU AREA GUIDE TO FINDING YOUR CLOUD POWER

READY FOR WORK. Whenever

Your Guide to NAVIGATING THE CLOUD

contents

THE CLOUD POWER PACK 1Explore the areas in which IT can change your business for the better

CREATE a real-time collaboration hub 2 Enable people to work across time zones and locations with Microsoft

CONNECT PEOPLE without making them meet 4Drive productivity by communicating with Microsoft Online Services in the Cloud

KNOW what your customers want 6Respond faster with better customer intelligence with Microsoft Dynamics CRM Online

8Bui Windows Azure platform

10Transform IT services for greater business intelligence with Microsoft System Center and Windows Server Hyper-V

What Cloud Power holds for You 13Be Microsoft Cloud Services

THE MOST COMPREHENSIVE SOLUTIONS FOR THE CLOUD. ON EARTH.

SOFTWARE as a ServicePLATFORM as a ServiceINFRASTRUCTURE as a Service

Windows LiveTM

MessengerWindows Update

The Microsoft Cloud for Consumers

The Microsoft Cloud for Businesses

Windows LiveTM

HotmailTM

1

The Microsoft technologies that you have already invested in is a great place to start.

PICK YOUR CLOUD POWERHere’s what the Cloud means for everyone in your organisation

CONNECT without having to meet | Pg 4CREATE a Real-time collaboration hub | Pg 2

FOR IT PROFESSIONALS

On-demand computing with the right Infrastructure to actively host, scale and manage all your services with ease and speed. Plus the choice to keep high-value applications on-premises and move commodity workloads to the cloud.

FOR DEVELOPERS

Easy scalability and reduced time to market for developing applications on the Windows Azure Platform. Our family of on-demand services provides a familiar deployment experience that helps focus on coding and reduces complexity.

FOR INFORMATION WORKERS

Productivity from any location from the PC, phone and web with familiar Applications, now on the cloud. Our powerful communication and collaboration tools provide security-enhanced connectivity and federated access control.

KNOW what your customers want | Pg 6

TRANSFORM IT services in your Enterprise | Pg 10

2

Connect your information workers across time zones and geographies to shareinformation and work together in real time

POWER UP COLLABORATION BY

Analysts' View “Cloud-based email and collaboration services will see 10% penetration of the enterprise email and messaging market by 2012 and will near 65% penetration by 2020.”

Gartner

A REAL-TIME COLLABORATION HUB

CREATE

Cloud Power @ Work

Cloud Power @ Work

Read More>> Read More>>

Read More>>

Greg Crandall,Horace Chu,

Experience 30% Cost-Savings, High Reliability and Increased FlexibilityExchange Online in Microsoft Online Services could be easily integrated with client's Active Directory, allowing flexibility to run a hybrid solution in the future if needed. It also enables a 10% reduction in the IT team's administration workload, and provides flexibility required for joint-venture projects.

“100% uptime, larger mailboxes, rapid setup and a high level of flexibility means that Exchange Online can meet our demand for optimum IT services with minimum asset investment.”

Head of Information Management Services, Gammon Construction Limited

More Focus on Business Innovation and Secures Crticial Data Assets

“Managing our e-mail system had become a business issue for us. Exchange Online has taken that issue and turned it into a non-issue. It has enabled our employees to get on with doing what they do best.”

Country Manager, Asia City Media Group

Exchange Online in Microsoft Online Services provides a business-class email solution, giving customers peace of mind during email migration. The solution also brings a 30% reduction in costs, and a reduce in man hours day to just ten minutes, enabling customers to devote more time to service innocation, which increases the return on investment.

3

Enabling knowledge sharing quickly

management system can help employees easily share best practices and expertise with blogs, wikis, search, surveys and RSS feeds. Users can also easily create and maintain collaborative workspaces using meeting and team site templates.

Cloud Power @ Work

“Together with Microsoft, we hit the overall goal in 142 days and helped Aviva achieve the deployment in around one half of the cost of the original budget”TOBY REDSHAW, CIO, Aviva, on creating 1 intranet in 12 languages for 60,000 employees

Work with what you knowThe familiar interface of Microsoft

for Enterprises. Meaning no learning curve plus now online productivity features for your employees.

Cloud Power @ Work

“The speech-to-text features will be great for our 20,000 or so mobile device users because they will be able to access their voice-mail messages even if they can’t call into the system.”DEAN SEPSTRUP, Product Manager for Exchange, Boeing on the Voice-Mail Preview that’s helping drive employee productivity

Sharing data reliably without infrastructure costs

online are hosted on Microsoft servers maintained by our own trained experts. Patches and security updates are supplied in real time, ensuring that users always work on the latest, most up-to-date versions of applications.

Cloud Power @ Work

“Moving to Online Services will enable us to reduce our IT operational costs by roughly 30% of what we’re currently spending. The ability to introduce a variable cost subscription model for these collaborative technologies allows us to more rapidly scale or divest our investment as necessary.”ALASTAIR ROBERTSON,

VP, Information Workplace Read More>>

Read More>>

Read More>>

Try it Now

Know More

4

Help information workers meet and stay updated from any location with secure online communication services for email, conferencing, chat and networking

POWER UP CONNECTIVITY WITH

Analysts' View “Exchange Server 2010 (is) an upgrade worth considering. Look for improvements in three areas: back-end improvements largely connected to storage;

workers; and built-in basic archiving capabilities.”

Forrester Research, Inc.

PEOPLE WITHOUT MAKING THEM MEET

CONNECT Real-time meetings without the travel Connect with colleagues and engage customers in real-time meetings, trainings or events on Microsoft Live Meeting. Interact by sharing applications or desktops and using the multiple video and VoIP audio capabilities. Whiteboard

also help keep notes.

Cloud Power @ Work

Read More>>

Read More>>

“Our goal in the long term is to replace many of the PBX systems. The enhanced voice capabilities simplify everything, cost less, and give people more functionality. I don’t see a downside.”JOHN TSCHANNEN,Director of IT and User Services, Energizer, on deploy the voice ove rIP (VoIP) capabilities of Microsoft Office Communications Online

Seamless online migration With Exchange Online, users can acess their familiar Outlook account online without needing a VPN connection. You can migrate all mailbox content including e-mail, calendar items, contacts, and tasks.

Cloud Power @ Work

migrated roughly 30,000 people to a hosted solution, without impacting their business or interrupting their day-to-day operations.”ESAT SEZER, CIO, Coca Cola Enterprises

Cloud Power @ Work

Familiar tools that canbe used by all Mobile access to Exchange Online is available from all email-ready phones, spanning Windows Phone, the iPhone, Android, Palm, Nokia, and Blackberry devices. Choose between on-premises and online mailboxes depending on what users want.

”I’ve been able to provide equal or better email service at a much lower cost, which is a big win for Godiva. We’re looking at a $250,000 annual savings from eliminating Notes.” STEVE WHITELAM, Director of Information Technology, Global Shared Services, Godiva Chocolatier on productivity gains from moving to Microsoft Online ServicesRead More>>

Read More>>

Try it Now

Know More

5

Cloud Power @ Work

STEVEB PRESLEY,

”In moving from Exchange Server 2007 to Exchange Server 2010, the big driver will be the changesto service availability… We can design a system that will have a much higher level of uptime.”

IT Engineer - Staff, Qualcomm on cutting email recovery time from 10 minutes to less than 30 secondsRead More>>

Increased email reliability and securityMoving to the cloud helps you rIT team provide multiple filter sand virus-scanning engines using Microsoft Forefront Online Protection to protect from spam, viruses and phishing scams. A central administration consolehelps manage subscriptions, provision users, reset passwords, and configure services from any location with Internet access.

Cloud Power @ Work

6

Strengthen customer interactions, improve marketing and boost sales

with easy online access to information

POWER UP CUSTOMER RELATIONS BY

Analysts' View “Microsoft Dynamics CRM shines by offering

midsized organizations… Offering buyers the ‘Power of Choice’ so that companies may choose how to deploy, how to pay, and how to use the application.”

The Forrester Wave

WHAT YOUR CUSTOMERS WANT

KNOW Ensuring rapid user adoption

experience often hamper usage of CRM applications. Microsoft Dynamics CRM Online provides an entire suite of marketing, sales and service solutions within the familiar interface of Microsoft

accessed online, ensuring rapid user adoption and fast results.

Cloud Power @ Work

“the new system much easier to use. The rate of responses in our new system has increased by 30 to 45 percent over what it was in Salesforce.com.”AISHA THOMAS, Marketing IT Manager, Unico

Closing deals fasterGive sales professionals instant fast access to customer data and history when connected to the

Sales prospects and customers can be informed of new product and service offerings with wizard-based communication tools.

Cloud Power @ Work

“It would have taken 70 hours a month to get the pre-opportunity data that now is just there in the

by well over 100 percent with Microsoft Dynamics CRM Online.”JEFF KIELY,Vice President of Sales and Marketing, TrionRead More>>

Read More>>

7

Generating great demandUnderstand your customers better and target your resources to the areas of highest return with a comprehensive set of marketing capabilities. Marketing professionals can increase marketing effectiveness and track key performance with intuitive data segmentation tools, campaign management features and marketing analytics, all available online.

Cloud Power @ Work

“Using Marketing Automation in Microsoft Dynamics CRM, we now deliver over 5,000 birthday emails a day to participants, reminding them to celebrate their birthdays with us.” HEATHER DORR, Senior Manager of Marketing Information Systems, Cold Stone Creamery which has enrolled over 15 lakh Birthday Club participants with thousands of new members joining everyday

Better informationsharing Ensure customer loyalty with

empowering customer service personnel with the right information. Customer data can be made available as and when needed - through the user interface, online or

Cloud Power @ Work

“Microsoft Dynamics CRM has been essential to helping us improve our customer satisfaction levels and implement an effective sales management process. It provides a single version of our customer data to all our sales staff.”UMAIR CHAUDHARY,

COO, Barclays Bank LP, UAE and Gulf on increasing customer satisfaction by 15 percent

Growing with your business needsEasy-to-use wizards and point-and-click customization tools help you customise and connect your CRM data with existing business system data in real-time. The pay-per-user model delivered online, makes setting up quick to scale as required without any server setup or expensive hardware upgrades.

Cloud Power @ Work

“By switching to Microsoft Dynamics CRM Online from Salesforce.com, we’re saving nearly $13,000 each month with 160 users.”JOEL FRIEDMAN,

CIO, Century Payments

Read More>>

Read More>>

Read More>>

Try it Now

Know More

8

environment to easily create and host cloud-based applications with Windows Azure

GET THE POWER TOAnalysts' View“Just as Windows played

earlier shifts, Windows Azure is poised to take an important role in this new world. If you're responsible

path, understanding and evaluating the Azure environment makes good sense.”

David Chappell & Associates

Easily scale your ApplicationsWhile running applications in the Cloud, you don’t have to worry about scalability or performance issues. If there is a sudden demand or load expected on the servers, the performance can be boosted easily by just increasing the processing capabilities.

Cloud Power @ Work

“Windows Azure helps 3M customers take advantage of complex algorithms that encapsulate 30 years of research and get simple, powerful results from their browser, almost instantly.”TERRY COLLIER, Marketing Manager, 3M on creating and launching a web-Based Visual Attention service for customers on Windows Azure

Cloud Power @ Work

Chan Ng,

APPLICATIONS TO NEAR INFINITY

SCALE

Read More>>

Read More>>

CEO, nwStor Limited

Enjoy Robust and Cost-Effective Cloud Data Storage SolutionWindows Azure helps to cut the development time down from 18 months to 4 months, and enable the growing company to rapidly go to market with a highly competitive data security protection appliance that prevents system and network administrators from accessing company sensitive data, while allowing them to continue managing company systems and networks.

“Data storage is moving to the cloud but, in these early days, many business leaders are concerned about the security of this new technology trend. With Windows Azure, we are able to address these concerns, take cloud storage security to the next phase of development, and capture the opportunities of a burgeoning market.”

9

No more data maintenance W th SQL Azure, you can easily provision and deploy multiple databases without having to install, setup, patch or manage any software. High-availability and built-in fault tolerance makes physical administration obsolete.

Cloud Power @ Work

Juan Carlos Robles Navarro

d o e>Rea M r >

“[By Using Windows Azure], our developers were able to focus on business logic. This added tremendous value to the final product.”

Senior Software Engineer, AXA Seguros

Try it Now

Know More

Reduced 30% of operation cost after moving onto the CloudWindows Azure platform allows customers to enjoy benefit from scalability, where they can adjust the capability of server under different business needs and condition. Cloud computing can definitely benefit corporations that have frequent fluctuation in data traffic and with short term need.

Cloud Power @ Work

“All the server and network infrastructure are at fixed cost with Windows Azure. Now we can increase or decrease the capability of server as needed. It is more easy to control our budget.”Kevin Tsang,Director of Centaline Group (Information Services)

d o e>Rea M r >

Save up to 90% in capital investmentEmpowered by Microsoft Windows Azure, Employee Connect has been offering enterprises affordable automated HR systems to customers, delivering enterprise-class functionality across the whole organization at an affordable monthly subscription fee, freeing customers from an enormous upfront outlay.

“With Microsoft Windows Azure, our most comprehensive automated HR solution only costs a monthly fee of HK$130 for an enterprise with 150 staffs. Nearly 90% cost is being saved comparing to HK$2 million investment for hardware and server.”Kenneth Holt,Director of Employee Connect, Hong Kong and Greater China

d o e>Rea M r >

Cloud Power @ Work

10

A Secure FrameworkUse the security framework you are familiar with many of the Windows Azure services using the core .Net libraries, keeping much of the security and encryption details the same. A

to allow or prevent connections from various sources, right down to specifying IP addresses or IP range. Cloud Power @ Work “Windows Azure gives IT

services. As a trusted third party, VeriSign adds a layer of (online) security to those environments.”RYAN WHITE,Product Marketing Manager for SSL, VeriSign on adding

Windows Azure.

Avoid training costsThe interoperable Azure platform integrates with what you already have. Visual Studio developers can start building applications in no time and also work across SOAP, REST, XML and PHP platforms from a single location.

Cloud Power @ Work

“The software distribution system we built with Windows Azure is 10 times cheaper than our previous solution... Most of our developers are experienced with Visual Studio tools. That was a good argument for using the Windows Azure platform, because we can use the same development environment.” ELMAR STOECKER, Director Portfolio Management, Siemens IT Solutions and ServicesRead More>>

Read More>>

Try it Now

Know More

11

IT SERVICES IN YOUR ENTERPRISE

services in your own private cloud

POWER UP BUSINESS AGILITY WITH

Analysts' View“For most organisations, virtualisation will provide the foundation and the stepping-stone for the evolution to private cloud computing… Security must become adaptive to support a model where workloads are decoupled from physical hardware and dynamically allocated to a fabric of computing resources.”

Thomas Bittman, Gartner analyst

TRANSFORM

Read More>>

Cloud Power @ Work

Joe Lau,

Read More>>

Rs.

Cloud Power @ Work

David W.K. Chow,

Read More>>

Lower your Total Cost of Ownership

Respond Faster to Business Needs

Director, Information & Technology (Asia), Colliers International Hong Kong Limited

“We have experienced a 30% reduction in IT administration and maintenance costs, and another 30% in operating costs since deploying [Microsoft Windows Server 2008 R2 Hyper-V]… Moreover, we are benefiting from … a more empowered IT department that can serve the business better.”

MIS Manager, Century City International Holdings Limited

Microsoft Windows Server 2008 R2 with Hyper-V technology offers total compatibility with existing Microsoft platforms while dramatically alleviating the pressure on IT resources. Virtualization shrinks hardware footprints, reduces total cost of ownership, achieves ROI within 1-2 years, and provides a stable platform for future expansion.

Microsoft’s virtual platform boosts productivity (using Microsoft Management Console Snap-Ins), enhances the user experience (with Exchange Server 2010), and provides total flexibility for future-proof scalability. Together with automatic back-ups for better business continuity and disaster recovery, Hyper-V ensures users can respond much more quickly to business needs while greatly reducing infrastructure costs.

“Overall, our experience with Windows Server 2008 R2 Hyper-V has been great. It has reduced our operating costs by 35%, IT management costs by 20%, and it has provided us with the stability and scalability to realize our plans to enable business with IT.”

12

Faster time to market

cloud technology accelerates development times for custom applications and lets IT respond quickly to changing business needs. The private cloud can inte-grate with existing toolsets and provide symmetry with your on-premises or cloud database.

Cloud Power @ Work

“You simply plug in and use the relevant resources... The ability to receive these resources as a service made it possible for us to considerably speed up the process of reaching customers. Plus, we avoided spending US $50,000 on hardware and a hosting facility.”NIR HAGSHURY,

Maximise your IT investments Leverage your existing assets and skill sets - across identity (Active Directory), management (System Center) and developer technologies (.Net, SQL Server and Visual Studio) - to work on private and public cloud environments.

Cloud Power @ Work

“With Windows Azure, we didn’t have to make changes to the architecture of our solution to get it running. To start up quickly- that is really big for us.”RAIK DITTRICH,

Innovation Manager, T-Systems

Read More>>

Read More>>

Try it Now

Know More

Freedom to focus on business Simplifying IT management and the assurance of security means more time for you to focus on developing solutions that would have not been possible before.

Cloud Power @ Work

“Microsoft has invested billions of dollars in cloud technologies, which gives us peace of mind...

Press that our data is secure, even though it is off-premises.”PRAMOD ANCHUPARAYIL, Software Architect, Associated Press on hosting its Breaking News API on Azure Read More>>

13

PAY FOR WHAT HAPPENS- just

pay per user per month on any application as a service. Different usage models also help you accurately predict costs.

DON’T THROW ANYTHING AWAYMove only what you want to the cloud with a hybrid model of on-premises and off-premises resources. Build on your existing IT assets and connect them to online services.

WHAT CLOUD POWERHOLDS FOR YOU

the most comprehensive set of solutions for the cloud

14

NO MORE MAINTENANCEAlways use the latest software without worrying about upgrades and patches. The cloud automatically updates to the latest versions.

NO TRAINING REQUIREDAll your users can easily move to and from the cloud, using their skill sets and familiarity with the products they currently use. Get a consistent experience across all devices.

15 YEARS OF EXPERIENCE When you work in the Microsoft Cloud, you leverage the knowledge and expertise of 15 years, ranging from applications (Hotmail) to search (Bing) and platforms (Xbox Live)

HELP AT HAND Our ecosystem of 9,000 partners - spanning ISVs, value-added resellers and systems integrators - choose from our ecosystem to help you in migration, hosting services and creating customised applications.

DEVELOP FASTER Build applications faster than ever with a million-strong developer base writing to Microsoft platforms and more coming through our interoperability support of third-party solutions.

STAY SECURE Your data is stored on a global network of 200+ enterprise-class data centers with SAS 70 and ISO 27001 security

independent third party.

ALWAYS AVAILABLE All the resources needed for a robust cloud computing infrastructure - a global reach, a commitment to security, 99.9 percent uptime SLA with 24/7 service and support.

LOWER COSTS No more paying for hardware and facility expenses. Cut down on maintenance and operational overheads by paying for service.

16

THE MOST COMPREHENSIVESOLUTIONS FOR THE CLOUD.ON EARTH.

Microsoft® ® Hyper-V® •

www.microsoft.com/en-hk/cloud