Readers survey
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Transcript of Readers survey
READERS’ SURVEYHOW IS YOUR NEWSPAPER BEING READ?
© Time Inc.
YOU’D LIKE TO KNOW…
How many articles/ sections are being read and how intensively?
– What % of each article has been read?
– How intensively?
READING INTENSITYREADING EXPERIENCE
OUR SOLUTION
• Online survey• Selection of
readers• Representative
sample• Which articles?READERS’ SURVEY
Online survey
Per article
To which extent have you read this article?
Survey
Not at all I intend to read it Less than half of it More than half of it Entirely
PROCESSING100%
read> 50%
read< 50%
read0%
readReadingamount
Readingintensity
Column 42% 17% 13% 29% 71% 58%
Table of contents 24% 44% 21% 12% 88% 27%
Readers section 16% 31% 13% 41% 59% 27%
Agenda 11% 20% 16% 53% 47% 23%
7/7 22% 37% 19% 56% 77% 28%
Telex 15% 14% 15% 19% 44% 34%
Ubizen sells out 48% 23% 11% 33% 81% 59%
Confidential 24% 20% 24% 38% 67% 35%
Question & Answer 31% 19% 13% 59% 62% 49%
Site of the week 20% 6% 15% 55% 41% 49%
THE RESULTS
ARTICLE SECTION PUBLICATION
Reading amountReading intensity
On average Global reading intensityEvolution
INTERPRETATION
Article
Edition, 17 October 2011
Edition, 18 October 2011
INTERPRETATION
WWW.CONTENTREPUBLIC.BEWANT MORE?
Also suitable for magazines, websites,
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© Time Inc.