Reaching Out to Small Businesses by Providing Business Reference in a Non-Traditional Way

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Nancy Tucker Business Librarian Mauney Memorial Library Kings Mountain, NC

Transcript of Reaching Out to Small Businesses by Providing Business Reference in a Non-Traditional Way

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Nancy TuckerBusiness LibrarianMauney Memorial LibraryKings Mountain, NC

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Libraries are Changing, and so should the way we provide services.

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Embedded Librarianship“Embedded librarianship means

moving librarians out of the traditional library, and into a new structure for providing reference.”

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Embedded Business Librarian in Downtown Kings Mountain

What I do: • Go door to door, meet with business owners

• Find out their needs • Discover ways the library can assist• Demonstrate library resources

• Promote library resources to Small Business owners• Assist with business research such as:

• Business plan research• Target market • Industry research • Articles• Business plan research

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Reference Databases for Small Business

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Here are a few examples of the businesses I have worked with as an embedded business librarian in downtown Kings Mountain:

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Building Partnerships

• Community college • City / County Departments• Nonprofit organizations• Downtown businesses • Community organizations

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Recommendations

• Get out of the library and get into your community

• Ask questions • Share stories of how you have helped others• Market your research

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Conclusion • Libraries are changing, and so should the way

we provide reference. • Make your library indispensable – Meet customers where they are. – Build partnerships in the community. – Don’t wait for patrons to come to you, actively seek

reference opportunities within the community.