Reaching Out to Small Businesses by Providing Business Reference in a Non-Traditional Way
Transcript of Reaching Out to Small Businesses by Providing Business Reference in a Non-Traditional Way
Nancy TuckerBusiness LibrarianMauney Memorial LibraryKings Mountain, NC
Libraries are Changing, and so should the way we provide services.
Embedded Librarianship“Embedded librarianship means
moving librarians out of the traditional library, and into a new structure for providing reference.”
Embedded Business Librarian in Downtown Kings Mountain
What I do: • Go door to door, meet with business owners
• Find out their needs • Discover ways the library can assist• Demonstrate library resources
• Promote library resources to Small Business owners• Assist with business research such as:
• Business plan research• Target market • Industry research • Articles• Business plan research
Reference Databases for Small Business
Here are a few examples of the businesses I have worked with as an embedded business librarian in downtown Kings Mountain:
Building Partnerships
• Community college • City / County Departments• Nonprofit organizations• Downtown businesses • Community organizations
Recommendations
• Get out of the library and get into your community
• Ask questions • Share stories of how you have helped others• Market your research
Conclusion • Libraries are changing, and so should the way
we provide reference. • Make your library indispensable – Meet customers where they are. – Build partnerships in the community. – Don’t wait for patrons to come to you, actively seek
reference opportunities within the community.