Reaching New Audiences · WECHAT CHANNELS WeCh at, with ove r o n e b illio n acco u n ts an d 7 00...
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Reaching New Audiences The Rise of Chinese International Students By THINK CHINA
Transcript of Reaching New Audiences · WECHAT CHANNELS WeCh at, with ove r o n e b illio n acco u n ts an d 7 00...
Reaching New Audiences The Rise of Chinese International Students
By THINK CHINA
SELECTED CLIENTS
Your Chinese Digital Partner Chinese digital experts
THINK CHINA is a leader in the Chinese digital sphere, with over 40 staff across Australia
and China. Our digital media specialists have worked with Australian clients from a range
of industries, including cosmetics, health supplements, food and beverage, property,
travel, pharmaceutical, corporate, government departments as well as business
chambers. We deliver value and measurable results through quality marketing content
and strategic thinking.
CHINESE MARKET
Targeting Chinese consumers requires unique strategies tailored to the
needs and behaviours of three distinct consumer segments: Chinese
online consumers, Chinese-speaking Australians and Chinese-speaking
New Zealanders, and Chinese travellers.
China’s 600 million online consumers research extensively online,
looking for recommendations and advice from friends and fellow
consumers, and shopping on multiple Chinese e-marketplaces. In total,
Australia has more than 1 million Chinese-speakers, including
international students, those on working visas and migrants. Chinese
global travellers visiting Australia for vacation, study, business, or to visit
family and friends has exceed 1 million arrivals in 2015. The peak
periods of travel for these consumers include Chinese New Year,
Golden Week and scheduled breaks during the university academic
calendar.
Each of these groups require distinct strategies that caters to their
location, media usage, purchasing behaviour, and peak periods of
consumption.
NEW: STUDY ABROAD STUDENTS IN 2016 (CHINA)
Government-Funded, [VALUE],
[PERCENTAGE] Company-Funded, [VALUE],
[PERCENTAGE] Self-Funded, [VALUE],
[PERCENTAGE]
Total number 544,700
Postgraduate, 36%
[CATEGORY NAME], [VALUE]
[CATEGORY NAME], [VALUE]
Enroll Courses
WHO IS SEARCHING “STUDY IN AUSTRALIA”
SEARCH TERMS “STUDY IN AUSTRALIA” ON BAIDU
ONE CHILD SIX POCKETS CHINESE FAMILY
SEARCH TERMS “STUDY IN AUSTRALIA” ON BAIDU
TOP 5 RELATED KEY WORDS
1. IMMIGRATION
2. COST & FEES
3. ENTRY REQUIREMENTS
4. EDUCATION AGENCY
5. COMPARE WITH US/UK/CANADA
TRUST EDUCATION AGENCYS
NO, 15.15%
YES, 84.85%
Did you apply to schools via an
Education Agency?
YES, 9.09%
NO, 35.71% AVERAGE,
51.52%
Are you happy with the service that your
education agent provided to you?
5 KEY COMMUNICATION STRATEGY
Education Provider Education Agent in
Australia Education Agent in
China
Another Education Provider in Australia
Student
Student Parents
TO STUDENTS
TO PARENTES
CHINA AGENT
DIGITAL CHANNEL STRATEGY
INTERNET IN CHINA
≥ 70%
60-69%
50-59%
40-49%
≤ 39%
National
Average
48%
CNNIC Report 2014. Internet penetration rate in China
LOADING SPEED IN CHINA
14 seconds to load the website in Beijing
TEST YOUR WEBSITE/APP SPEED TODAY
http://ce.cloud.360.cn/
http://www.17ce.com/
THREE KEY PARTS CHINESE WEBSITE
BUY A DOMAIN NAME
CNNIC 35th Report
HOST IN CHINA WEBSITE
ICP Types License & Recordal
Requirements Varies between provinces
Physical Presence Both required
MUST have Review annually
Do you have a China entity or representative office?
YES
NOT YET
• Beijing • Shenzhen • Qingdao • Hangzhou • Shanghai
• Hong Kong • Silicon Valley • Singapore
ALIYUN ALIBABA CLOUD SOLUTION
SMALL RESTAURANT TOURISM AUSTRALIA AUSTRALIAN BUSINESS CHAMBER
A FEW TIPS YOUR WEBSITE
China Blocks Google Fonts Do Not Use Do not use Google Map Use Google Ditu instead Mobile-Friendly Design China now has 557M mobile internet users URL - The Shorter the Better Remember, Chinese users can’t spell English words very well
THINK CHINA is a full digital marketing and research agency
based in Shanghai, Qingdao and Sydney. We have delivered
successful projects to international brands targeting the
China market.
We work to help clients define their commercial goals, attain
an understanding of their audiences in the region and
discern the best way to administer digital touch-points. We
have comprehensive and first-hand insights into digital
marketing and the social media landscape in China. By
working closely with our clients, we are able to develop
informed online marketing strategies that will significantly
increase sales to Chinese consumers.
We provide our clients with
cutting edge Chinese digital
marketing strategies.
WECHAT CHANNELS
WeChat, with over one billion accounts and 700 million active users, is taking over China
and the globe. It serves not only as a messaging app, but also a multi- faceted platform
for personal and business use thanks to third-party apps, making it extremely
convenient for users to gain awareness and reach out to their target market.
It is unlike any Western messaging app. WeChat contains 10 million third-party apps,
with nearly any organisation or company able to make an app, known as an “official
account”, on WeChat.
WECHAT = WhatsApp + Facebook Timeline + Instagram + Group Chat + Tinder +
FourSquare + Shopping + Games + Scan QR Code + iBeacon + Web Browser +
File Download + Translation + Banking + an extensive News Feed.
YOUR CHINESE DIGITAL PARTNER
WECHAT CHANNELS
OFFICAL ACCOUNTS
PERSONAL MOMENTS
WECHAT CHANNELS
JOIN A WECHAT GROUP IN 3 STEPS
2017
CHINESE SOCIAL LANDSCAPE
DIGITAL CHANNEL STRATEGY
M: +61 424 796 669
www.thinkchina.com.au
Contact Us
[email protected] CHINA
Office based in Shanghai, Sydney and Qingdao
Office AddressBenjamin Sun
