Reaching More for Less [PSU May 2011]
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REACHINGMOREFOR LESS
Decisions
?
M A K E Y O U R WEBSITEWORK HARDER
SEO
Pa e Rankg
<a href=” ”> </a>amazing widgets
/my/page.html
amazing widgets
/my/page.html
Click here
The NAI has adopted a policy that all NAI member companies set a minimum lifespan of five years for their opt out cookies. Click here for more information.
Copy from http://www.networkadvertising.org/
The NAI has adopted a policy that all NAI member companies set a minimum lifespan of five years for their opt out cookies.
All NAI member companies must set a minimum lifespan of five years for their opt out cookies.
Contextual
Content
Content
Semantics
Content
Semantics
Design
Content
Semantics
Design
Interactivity
Content
Semantics
Design
Interactivity
Accessibility
Semantics
Chattanooga, TN
Chattanooga, TN
abbreviation for “Tennessee”
Chattanooga, TN
abbreviation for “Tennessee”<abbr title=”Tennessee”>TN</abbr>
Semantics+
Rule #1Author clean well, written copy
and mark it up semantically.
REACHING
MOREFOR LESS
Social Media
snap objects230 free RSS vector icons
snap objects230 free RSS vector icons
twitter feedtwitterfeed.com
hootsuite.com
Social RSSsocialrevitalizer.com
twitter feedtwitterfeed.com
REACHING
MOREFOR LESS
Rule #2Feed the world.
Mobile
Do I need aniPhone App?
Probably not.
vs.Native Web
Native Web
Platforms
5 !1
Native Web
Discovery
Stores URLStores
Native Web
Approval
Required None
Native Web
Update
Review Instant
Native Web
Sales Setup
Included None
Native Web
O"ine
Yup Yup
Native Web
Geolocation
Yup Yup
Native Web
Multimedia
Yup Yup
Native Web
Push
Yup Yup
Native Web
Accelerometer
Yup Yup
Native Web
Full Screen
Yup Yup
Native Web
Phone Access
Yup Limited
Native Web
Hardware Access
Yup Limited
Native Web
Development
$$$ $
Native Web
Maintenance
$$$ $
REACHING
MOREFOR LESS
Rule #3Get your content
into people’s hands.
Reaching More for Lessby Aaron Gustafson
More of the same:http://adaptivewebdesign.info
http://easy-designs.nethttp://easy-reader.net
http://aaron-gustafson.com
Slides available athttp://slideshare.net/AaronGustafson
This presentation is licensed underCreative Commons
Attribution-Noncommercial-Share Alike 3.0
flickr Photo Credits“Money” by aresauburn™
“In Search Of Lost Time” by bogenfreund“Compost 06/08/2007” by suavehouse113