Reaching Everyone in an Emergency: vulnerable populations messaging in the 21st century
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Transcript of Reaching Everyone in an Emergency: vulnerable populations messaging in the 21st century
James GarrowPhiladelphia Department of Public Health
Reaching Everyone in an Emergency:
vulnerable populations messaging in the 21st century
Whole Communityvs.
Special Populations
Whole CommunityCore Principle #3
Strengthen what works well in communities on a daily basis
• 56% of Americans have a profile on a social media network
• 22% of Americans use social networking sites "several" times per day
• Facebook recorded more than 155 million unique visitors from the US last month
• The average Facebook user spends more than 400 minutes per month on the site
• Twitter users post more than 175 million tweets per day
• More than 60 hours of video is uploaded to YouTube every minute
• About 24% of the general public would use social media to notify friends and family that they are safe during a disaster situation
• 80% of the general public believe national emergency response organizations should monitor social media sites routinely to prepare for prompt responses
• Among online survey respondents, 39% said they expect first responders to arrive less than an hour after pleas for help are posted online
• 88% of blacks and Hispanics own cellphones, compared to 87% of whites
• Blacks and Hispanics are more likely than whites, by a statistically significant margin, to do all of the following things on their cell phones
Sounds great, but has anybody actually done
anything like that before?
• Video!
• Masking instructions
• Talking heads
• Press conferences
Support for multiple languages
United Way 211 couldn't provide updates quickly
enough via phone, turned to Twitter and Facebook to
disseminate "sticky" messages
bitly.com/NAOk3x
Better best practices?
MonitoringEngagement
Community participationStorytelling
Monitoring
Engagement
Community Participation
facebook.com/JoplinTornadoInf
o
Storytelling
bitly.com/OsvsAN
For more info:@jgarrow
about.me/jgarrow
Thank you, SOPHE!