Reaching China’s Customized - Tourism Western … Library/Industry Support... · Reaching...
Transcript of Reaching China’s Customized - Tourism Western … Library/Industry Support... · Reaching...
West Australia x Lushu Technology
Reaching China’s Customized
Travel Market
Co-Founder and CMO of Lushu Technology, Sophie Liu
Speaker:
In-Depth Travel Experience& Destination expert
No time/energy to do travel planing
Complexity of itinerary
Why Chinese need a travel
planner today?
Group vs. DIY vs. CT
Educate about the destination
Suggest preferred route
Communicate about request
Deliver Pricing
Design final Itinerary call “Lushu”
Serve clients during the trip
What are travel Planers doing?
- Most travel planners are recruited by travel agencies.
- Some started their own independent travel studios.
2014
Founded in
Beijing
a travel
technology
company
Customized
Travel Market
Lushu TOS
Travel
Planning
Platform
Knowledge
Data Base
Enhancing the
Professionalization,
Efficiency
Scale of
tailor-made
Travel
Industry
Lushu Technology Key Words
Travel
Planners
TRIP PLANNING
Travel Planners
Making itineraries on Lushu TOS
Visualize trip planning
Huge destination Database in Chinese
Workstation for professionals
4.5 Million Point of Interests (POI)
Like the idea of Lego, travel Planners put together different parts
together to create new itineraries
Tour Templates
Point of Interests
Destination Content
Smart Phone Application
Travelers can review their itinerary and
navigate to destination on the smartphone
Travel Consultant - Create itinerary on Lushu TOS - Send to their Clients
11
PDF Version of the itinerary
Travel Consultants / Planners always print the itinerary to their clients
Some Data of Lushu Platform
Travel
AgenciesIndependent
Studios
1800+ 5000+
Travel
Consultants
15,000PPL
42.86%
Penetration
Rate
Customized Travel Market
Distribution of Customized Travel Agencies
Data from Lushu TOS Oct 2017
< 1000
< 500
< 100
Number of Travel Agencies
Per Provinces
200% - 300%
Growth from 2016-2017
10 Most Popular Destination of China’s Customized Travel Market
Japan
USA
New Zealand
Italy
UKFrance
AustraliaThailand
Taiwan Region
Switzerland
No. 7
Data from Lushu TOS Oct 2017
Customized Travelers to
Australia
Average travel Length Average No. of people per group
10.6 Days 5 ppl
Data from Lushu TOS, Oct 2017
10 Most Popular Australia Cities in China’s Customized Travel Market
Sydney
Melbourne
Gold Coast
Keynes
Brisbane
PerthApollo Bay
Port Campbell
Adelaide
Hobart
1 2 3 4 5 6 7 8 9 10
Data from Lushu TOS, Oct 2017
Theme
Preference of
Chinese Travelers
Customized
Travel’s
grow over 200%
in 2014-2016
Data from Ctrip April of 2017
Family
Travel
Photography
Island
Travel
Culture
What’s preference of
Customized Travel?
Consumer Profiles to West Australia Four Preferred Themes of Chinese Travelers in West Australia
Family ScenerySelf-
Driving
Photo-
graphy
Data from Lushu Market Research, Oct 2017
Chinese Consumer Profile to Australia
● 36~50 Year Old
● From 1st and 2nd Tier Cities in China
● 20,000 - 30,000 RMB Tour Fare/p
30,000 - 50,000 RMB/p is Common
● Prefer Benz and other high-end car
rental services.
Self- Driving is also very popular.
● High-end Hotel & Short-term Lodging
But willing to pay for special experience
● from 4 to 12 people in a group
● Travel Length from 7 to 15 days
1 2
Car Rental Preference Accommodation Preference
in Customized Travel Market
Lushu Technology X West Australia
1.Lushu can provide the largest customized
travel agency community in China
They are the key influencers of their own travel communities
Travel
Agencies
Consulting
Studios
1800+ 5000+
Travel
Consultants
15,000PPL
42.86%
Penetration
Rate
China’s Largest Platform
for Customized
Travel
We help destinations to reach agencies
and studios in customized travel market
Lushu Technology X West Australia
2. Lushu is the only B2B platform that
gathering destination content for travel
plannersPromote destination online/offline
Open Official Account and suggest preferred routes, hotels and places to
visited on Lushu Platform.
Chinese contents are
the first step to attract
travel consultant’s attention
POI
Descriptions
Images
Promote destination online?
Destination Content
【Official Accounts for Tourism Offices】
Tourism Offices operate
Chinese contents in the market.
We are the channel to distribute contents
to travel agencies.
…
Content Library for Travel Planners
29
Learn about
DestinationUsing Official Contents
to Make Itineraries
Market Destination
through official
contents / Pictures
Lushu x West Australia Official Account
Tour
TemplatesPoint of Interests
Destination
Content
8 157 24
30 500 200
Preferred Number of Chinese Content
Lushu Technology X West Australia
3.Data Service
How many customized groups has been to the destination and what are the
most popular POIs for travel planner/ consultants ?
线路的图(西澳大利亚线路)
Canada Ontario Tourism x Lushu Tech“The most beautiful itinerary design” Competition
On Going Marketing Projects about itinerary design: