Reach Your Market

with Social Media @ArryRahmawan

About the Presenter

• Director of CerdasMulia Consulting Group, 5 years - trainer on business education specialist

• President of TDA Kampus community, an entrepreneurship community for youth

• Research Assistant on System Engineering, Modeling, and Simulation Lab, University of Indonesia

• Writer for more than 500 articles in mass media about business, branding, marketing, and social media.

Arry RahmawanBusiness & Brand Analyst – Researcher – Entrepreneur – Dynamic Trainer

“Social media refers to the means of

interactions among people in which they

create, share, and exchange information and ideas in virtual communities and networks.” (Heinonen, 2008)

Important Facts using Social Media

for Marketing

Social Media Awareness

Awareness of social network sites is very high. Facebook is close to 100%, Twitter reaches 80% awareness and Google+ is known by 70%

More than 7 out of 10 internet users are member of at least 1 social

network. This implies that more than 1.5 billion people use social network sites

Unique Social Network Adoption

Awareness of new social networks like instagram is picking up. 25%

people know instagram.

In the future, users show very high intention to use the sites.

Social Media for Mobile Adoption

of internet users have a

smartphone, most have a data

subscription on it.

51%Boost in adoption of smartphones:

On average, people

install 22 apps on

their smartphone

9 of which are used

at least weekly.

Social network apps are

the most popular one.

Positive Feedback

Consumers are more positive than you

might think.

More than half of their comments about brands are

positive. Fewer than 10% are negative.

Customer wants to help you!

8/10 consumers want to help

in co-creation projects of

companies they like.

The only thing they ask in return: give

us feedback on what you do with our

input.

Opportunity for brands to

optimize conversation

potential of consumers

Content Collaboration

Customer Experience

CunsomerConsulting

Board

Broad, Open Collaboration

Impact of Social Media to Reach the

Market

Maicih raise up their revenue by

using social media up to more

than Rp4 Billion/month

According to Jeff Robe, Blendtec'sdirector of marketing, the videos have

done more than boost awareness of Blendtec blenders. Home sales of

blenders have increased 700% since November 2006.

This one is purely about the numbers,

with the effort, from Euro RSCG in Paris,

Evian receiving more than 54,000

comments and tweets to date, as well as

more than 60 million views.

Ad

agency C

rispin

, Porter + B

ogu

skysays th

e app

lication

term

inated

som

e 23

4,0

00

"friend

ship

s." Ultim

ately, Facebo

ok

decid

ed th

at letting its u

sers kn

ow

that th

ey had

bee

n let go

co

ntrad

icted its b

usin

ess p

lan, an

d th

e app

lication

itself was

sacrificed.

Social Media Strategy for

Marketing Success

Know Your

Audience

Channel and

Strategic Plan

Sincere

Communication

Listen

&

Compare

Objectives and Metrics

for Measuring Success

“Social Media is only part of Marketing Strategy. The

most important thing is the strategy itself”

Arry RahmawanBusiness Analyst – Researcher – Trainer

@ArryRahmawancontact@arryrahmawan.net

http://arryrahmawan.net