1. Reach Leadership Chapter Development Presentation

2. PortEER Novelli Professor Chuck Harman Public Relations seniors at West Virginia University One agency, four departments Planners Researchers Creative Directors Media Relations 3. President, Chuck Harman Advisor, Chad Hyett Advisor, Mike Fulton 4. Senior Account Executive, Samantha Runyon Account Executive, Stasha Burpee Account Executive, Amy Poague 5. Planners Amanda Gonzalez Danielle ONeill 6. Researchers Lindsey Beall Frank Ducey 7. Creative Directors Averie George Pam Sharo Maria Servedio Megan Hoel Kristin Brand Dustin Kmetz 8. Media Relations Bernadette Dombrowski Devin Jones 9. Launch Pad This is a tool kit for Family Reach Foundation with instructions on how to establish Reach Leadership programs at college campuses Quick Guide Segue between the Launch Pad and Launch Kit Launch Kit This is a tool kit for college students as they start their own Reach Leadership chapter at their college or university 10. Launch Pad Designed for the Family Reach Foundation team Objectives Increase awareness of the Reach Leadership Program across universities Increase chapter enrollment within these target audiences 11. Step 1: Research Boston University New York University Temple University Johns Hopkins University The City College of San Francisco San Francisco State University 12. Step 2: Reach Out Get in touch with event coordinator Contact Sheet 13. Step 3: Recruit Be Proactive Student Orientations Information and possible SWAG items Collect student information Follow up 14. Once these steps are completed, it is time to send the chapters the Launch Kit! Any questions? 15. Quick Guide Why a Quick Guide Segue between Launch Pad and Launch Kit Before they dive into the Chapter Toolkit and Launch Kit 16. Launch Kit A toolkit for students beginning their own Reach Leadership chapter The Launch Kit is accessible in two formats Web Portal Booklet 17. Web Portal What is the web portal? Accessible through Family Reach website Student logins Portal is interactive Why a portal? Not a phone/tablet application Small survey What will it look like? Wire frame layout examples 18. Web Portal: Example 1 West Virginia University ECampus system 19. Web Portal: Example 2 West Virginia University MIX 20. Booklet What is the booklet? Refer to example Why a booklet? Different learning preferences Tangible information 21. Welcome to Family Reach Foundation Page 3 Introduction to the organization Language used came from the Family Reach Foundation fact sheet to keep consistent with the messaging of Family Reach Foundation 22. Welcome Video 23. How to Write a Press Release Pages 4-5 Chapter promotion is vital for chapter success Instructions to create a specific press release Important to Remember 24. How to Create a Media List Pages 6-7 Media personnel receiving promotion material is crucial Assembling a contact list Included a draft email 25. Mock Press Releases Pages 8-10 Explanation for use at the top of each release 3 Basic Releases Announcing the Reach Leadership chapter Announcing fundraising event Announcing success of fundraising event Aspects that need changed for each chapter are clearly defined 26. Fundraising Ideas and Numbers Pages 11-12 Events ranging in size Small and medium sized events will be more manageable for new chapters Work toward larger events New numbers figure Less overwhelming More visually appealing 27. Social Media Guide Pages 13-14 Why do we need to teach college students how to use social media? Most students havent used social media to promote an organization or company before Commonly asked questions format Consistency is key What to avoid 28. Tips for Specific Social Media Platforms Pages 15-18 Facebook Event promotion and invitations Status updates Twitter Hashtags, hashtags, hashtags Instagram Visually based 29. Social Media Posting Guide Page 19 Poster for student organization office Understand your audience Interact with followers Plan your Content HootSuite Check sites often Facebook Attention grabbing headlines Pictures go a long way Twitter Post at least once a day Short and sweet Best time to be retweeted 30. Media Placement Story placed in WVU Today Describes the partnership between Porter Novelli, Family Reach Foundation, Mike Fulton and PortEER Novelli Highlights the real-world experience Language consistent with Family Reach Foundation fact sheet Reach of WVU Today Over 209,000 likes on Facebook Over 10,000 followers on Twitter 31. Thank you! Any questions?