Reach For Your Slippers 2012

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Transcript of Reach For Your Slippers 2012

Page 1: Reach For Your Slippers 2012
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About Reach For A DreamReach For A Dream is one of South Africa’s most respected and widely

recognised charities.

For the past 24 years, RFAD has been fulfilling the dreams of

children between the ages of 3 and 18 who have been diagnosed with a life-

threatening illness.

RFAD’s many purposes are to take the focus off the disease and create a fun

space where the children can flourish.

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About the Reach for your Slipper campaign

The Reach For Your Slippers campaign is designed to raise awareness around

RFAD, while also raising funds for the organisation.

Consumers pay R10 for a RFYS sticker which entitles them to wear slippers to work

on RFYS Day (3 August 2012).

Organisations, businesses, schools and colleges can take part by purchasing ‘Slipper

Stickers’ for staff/students.

Businesses can also purchase additional stickers to sell to customers.

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FROM REGIONAL TO

NATIONALLast year’s RFYS campaign generated R250 000 in KZN

alone.

Due to the excellent results from last year’s regional

campaign, RFAD would like to take it nationally.

Last year the campaign was supported by the Sharks and

East Coast Radio.

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FROM REGIONAL TO

NATIONALThis year RFAD has managed to secure the support of well-known

personalities such as Miss South Africa, Siphiwe Tshabalala and

many more.

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WHAT ARE WE TRYING TO ACHIEVE

WITH THIS YEAR’S CAMPAIGN?

The creative work needs to talk to everyone from school

kids to corporative executives and everyone in between.

The aim of the campaign is to go bigger and better than last

year, creating awareness on a national level for this cause,

and thereby, driving long-term support.

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Campaign Elements

A5 Flyers

Posters

Stickers

Radio

Competitions for schools and businesses

Social media

Online competitions

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Key visual

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