REACH EDUCATION PROFESSIONALS Advertise with NASSP's...

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NASSP's Principal's Update 14,120 Circulation Gross Open Rate 30% 50% Mobile Open Rate 99.51% Delivery Rate ABOUT An exclusive member benefit, NASSP's Prinicpal's Update is delivered to more than 14,000 educaon professionals each weekday morning. The recipient list is provided directly by NASSP, ensuring you reach only members or affiliates in good standing with the associaon. The briefing summarizes key media coverage of educaon news from television, radio, print and other sources over the previous 24 hours. Featured Secons: Naonal Educaon Trends, Educaon Policy, Digital Learning, College and Career Readiness, Higher Educaon 5x Weekly PRINCIPALS' ANNUAL BUDGETS NASSP MEMBER PURCHASES 29% Less than $1 million 16% $1–2 million 25% $2–4 million 8% More than 4 million OPENS BY PLATFORM 50% 9% 41% Frequency Awards and Cerficates Professional Development Curriculum Programs Textbooks Advertise with NASSP's Principal's Update WHY NASSP The Naonal Associaon of Secondary School Principals (NASSP) is the leading organizaon of and voice for middle level and high school principals, assistant principals, and school leaders from across the United States. NASSP provides its members with the professional research-based and peer-tested resources, and praccal tools and materials they need to serve visionary school leaders. Markeng professionals can reach and engage these decision makers with a targeted, measurable digital campaign. REACH EDUCATION PROFESSIONALS Character Educaon AV Equipment Furniture Reference Books Fundraising Programs Technology and Computer

Transcript of REACH EDUCATION PROFESSIONALS Advertise with NASSP's...

Page 1: REACH EDUCATION PROFESSIONALS Advertise with NASSP's ...creative.bulletinmedia.com/bm_factsheets/2017_2/NASSP/NASSP_2… · NASSP's Principal's Update 14,120 Circulation Gross Open

NASSP's Principal's Update

14,120Circulation Gross Open Rate

30% 50%Mobile Open Rate

99.51%Delivery Rate

A B O U T

An exclusive member benefit, NASSP's Prinicpal's Update is delivered to more than 14,000 education professionals each weekday morning. The recipient list is provided directly by NASSP, ensuring you reach only members or affiliates in good standing with the association. The briefing summarizes key media coverage of education news from television, radio, print and other sources over the previous 24 hours.

Featured Sections: National Education Trends, Education Policy, Digital Learning, College and Career Readiness, Higher Education

5x Weekly

P R I N C I P A L S ' A N N U A L B U D G E T S

N A S S P M E M B E R P U R C H A S E S

29% Less than $1 million

16% $1–2 million

25% $2–4 million

8% More than 4 million

O P E N S B Y P L A T F O R M

50% 9% 41%

Frequency

Awards and Certificates

Professional Development

Curriculum Programs

Textbooks

Advertise with NASSP's Principal's Update

W H Y N A S S P

The National Association of Secondary School Principals (NASSP) is the leading organization of and voice for middle level and high school principals, assistant principals, and school leaders from across the United States. NASSP provides its members with the professional research-based and peer-tested resources, and practical tools and materials they need to serve visionary school leaders. Marketing professionals can reach and engage these decision makers with a targeted, measurable digital campaign.

R E A C H E D U C A T I O N P R O F E S S I O N A L S

Character Education

AV Equipment

Furniture

Reference Books

Fundraising Programs

Technology and Computer

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POSITION 4

POSITION

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POSITION 2

POSITION 1

Exclusive Delivery Exclusive delivery to more than 14,000 qualified NASSP members and affiliates.

Dynamic and Custom Content Animated GIFs and custom content accepted at no additional cost.

Responsive Email Design Easily displays across platforms.

25% Minimum Share of Voice Prominent rotating ad units. Ask us about 100% share of voice opportunities.

NASSP Association Branded

Ad size and location are flexible.

B E N E F I T S O F A D V E R T I S I N G W I T H N A S S P ' S P R I N C I P A L ' S U P D A T E

Click to View Sample of NASSP's Principal's Update

Click to View Ad Specs

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Our team of expert analysts starts in the evening

and works overnight reviewing content from tens

of thousands of sources, ranging across industry

journals and publications, websites geared towards

professionals, newspapers, magazines, television

programs, and more.

We then deliver a fully-customized briefing to NASSP

member- and affiliate-only readership each weekday

morning, providing a concise analysis of NASSP-related

news, industry trends, and other relevant information in

an easy to consume newsletter-style format.

With a 8AM ET delivery, NASSP's Principal's

Update is one of the first things to reach

NASSP members every day.

Click to View Sample of NASSP's Principal's Update

Bulletin Media's Process

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NASSP's Principal's Update Rate Card

FREQUENCY MIN. PLACEMENTS COST/MONTH

Daily 20 $2,850

2x Weekly 8 $1,975

P A C K A G E P R I C I N G

FREQUENCY TOTAL PLACEMENTS COST/AD

Flexible 1–9 $775

Flexible 10–25 $620

Flexible 26+ $465

N O N - P A C K A G E P R I C I N G

A Note on Pricing

Frequency drives engagement, so we provide advertising packages in daily and twice-weekly offerings, lowering the cost per ad while maximizing reach and effectiveness. Package pricing requires a commitment of at least three months in duration.

Advertising Contact

BulletinMedia.com

Click to View All Bulletin Media Briefings

Adam [email protected]