REACH 50,000 IT CHANNEL BUYERS & ACCOUNT MANAGERS€¦ · sourcing products. Every month trade...
Transcript of REACH 50,000 IT CHANNEL BUYERS & ACCOUNT MANAGERS€¦ · sourcing products. Every month trade...
REACH 50,000 IT CHANNEL BUYERS & ACCOUNT MANAGERS
Advertise with us to target purchasers & specifiers actively seeking products and services like yours
Stock in the Channel brings the IT Trade together like no other site in the world
We provide the most complete database of IT, Office and Consumable product inventory in the channel, for the Channel.
We service over 35,000 global clients including more than 500 distributors. Launched in 2009, Stock in the Channel is now available in 6 languages to 23 geographies. Stock in the Channel has become the natural choice for trade buyers and specifiers when it comes to sourcing products. Every month trade buyers perform 1,100,000 searches on a database of almost 8,000,000 products.
Our inventory data expertise allows us to offer a range of services to the Channel. Our tools for resellers and MSPs include turn-key Magento webstores, datafeeds for eCommerce platforms, and EDI order automation. We work with distributors, manufacturers and service providers to ensure their inventory, solutions and brands are represented and promoted on Stock in the Channel.
The IT Trade’s favourite Product Sourcing and Price Comparison website
35,865 Clients 55,243 Users 519 Distributors
23 Geographies 6 Languages 7,825,641 Products 1,000,000 Searches every month
Our primary market is the UK and has the lion’s share of our audience. We have 28,000 clients, 47,000 users, searching 6,400,000 products from 159 distributors.
They generate
250k sessions per month from an average of 25k unique visitorsAn average session duration of 13 minutesThey average 800,000 product searches each month, over 5 million in last 6 monthsWallpaper adverts average 65,000 impression dailyBanner advertising gets 2.7 million impressions monthlyCombined the users spend over £15bn on IT goods and services per year
The Top 100 Resellers/MSP by Revenue
76% have accounts with Stock in the Channel – 63% are highly activeThey perform over 185k searches monthlySome of the prominent resellers we work with are featured on the back cover
Our UK Audience
MSP/Reseller
Distributor
BrandOther
3%8%
11%
78%26%
28%
16%
30%Senior Manager
Owner/Director
Junior Manager
Other
48%
39%
Sales/Specifyer
Purchasing
MarketingTechnical
Other
3%4%
6%
Desktop
90.5%
7%2.5%
Mobile
Tablet
0
857309
758463
827482
725974759028
809147
Jan Feb Mar Apr May Jun
200,000
400,000
600,000
800,000
100,000,000
Client by Type Client Seniority Client Role Traffic Split by Device
Searches
11%
22%
20%
29%
6.8%
3.7%
7.5%
1 User 2 to 4 5 to 10 10 - 50 50 - 100 over 100 over 2500
5
10
15
20
25
30
35
Client Account Size
3200
2350
2875
3600
2985 3050
3300
2012 2013 2014 2015 2016 2017 20180
1000
2000
3000
4000
Client GrowthMonthly Searches Client Account Size
Client by Type
26%28%
16%
30%3%
8%
11%
78%
90.5%
7%
2.5%
2.5%
90.5%39%
6%
4%3%
48%
78% Resellers
MSP/ResellerDistributorBrandOther
Owner/DirectorSenior ManagerJunior ManagerOther
PurchasingSales SpecifierMarketingTechnicalOther
DesktopTabletMobile
User Seniority
User Role Traffic Split by Device
56% Top Manage-
ment
87% Buyers & Specifiers
90% Desktop
This site is built for and exclusively used by resellers, VARs and MSPs. Our revenue is divided between subscriptions paid by the resellers and advertising. Hence usability is paramount and the site is not splattered with advertising so your message will stand out.
The right place
The reseller users are on the site to source IT products and services. Hence they are in the right frame of mind to respond to your promotions. Naturally the traffic and enquiries will be during your working hours, allowing you to instantly respond.
The right time
Not only is the audience hyper-targeted to the IT trade - the users are actually those that you want to reach. They are the buyers and specifiers in the market who have the power to put your products and services into the hands of the corporate end users.
The right target market
MSP/Reseller
Distributor
BrandOther
3%8%
11%
78%26%
28%
16%
30%Senior Manager
Owner/Director
Junior Manager
Other
48%
39%
Sales/Specifyer
Purchasing
MarketingTechnical
Other
3%4%
6%
Desktop
90.5%
7%2.5%
Mobile
Tablet
0
857309
758463
827482
725974759028
809147
Jan Feb Mar Apr May Jun
200,000
400,000
600,000
800,000
100,000,000
Client by Type Client Seniority Client Role Traffic Split by Device
Searches
11%
22%
20%
29%
6.8%
3.7%
7.5%
1 User 2 to 4 5 to 10 10 - 50 50 - 100 over 100 over 2500
5
10
15
20
25
30
35
Client Account Size
3200
2350
2875
3600
2985 3050
3300
2012 2013 2014 2015 2016 2017 20180
1000
2000
3000
4000
Client GrowthNew User Growth
“Used by 50,000 Value Added Resellers and MSPs, ordering £15bn worth of IT Goods and services annually”
For more information and your personalised quotation, contact us now
O333 772 0003 [email protected]
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