Re-organizational strategy to create stronger local Main Street programs

through evaluation process and targeted services based upon collective need.

Kentucky Main Street 2012Shiny New Year Full of Opportunity

• Lindy Casebier, Acting Director of KY Heritage Council and Deputy Cabinet Secretary for Tourism, Arts and Heritage

• Scot Walters, Manager of KY Heritage Council Site Development Program

• Lindy Casebier, Acting Director of KY Heritage Council and Deputy Cabinet Secretary for Tourism, Arts and Heritage

• Scot Walters, Manager of KY Heritage Council Site Development Program

69% DECREASE

Teresa Lynch, Senior Program Officer, National Trust Main Street Center and Julie Turnipseed, former Executive

Director of Downtown Henderson Project

Main Street State Coordinating Programs that offer tiered systems

National Accreditation Standards of Performance

• The standards of performance were developed by the National Trust Main Street Center and our coordinating Main Street program partners. They are based on operational performance for a sustainable organization, not on economic performance. Any program affiliated with a coordinating Main Street program is eligible.

1. Has broad-based community support for the commercial district revitalization process, with strong support from both the public and private sectors.

At its best, a local Main Street program represents and involves organizations, agencies, businesses, and individuals from throughout the community — not just those who own property or businesses in the commercial district or who have a direct economic tie to it, but all members of the community who are interested in the district's overall health. By actively involving a broad range of interests and perspectives from the public and private sectors in the revitalization process, the Main Street program leverages the community's collective skills and resources to maximum advantage.

2. Has developed vision and mission statements relevant to community conditions and to the local Main Street program's organizational stage.

A mission statement communicates the Main Street organization's sense of purpose and overall direction. A vision statement communicates the organization's long-term hopes and intentions for the commercial district. Both should be developed with broad participation by the board, committees, volunteers, and community input. At a minimum, the Main Street organization should have a mission statement in place, reviewed annually (and updated, if appropriate). If the organization does not have a vision statement at the beginning of the revitalization process, it should develop one prior to the organization's transition from the catalyst phase to the growth phase

3. Has a comprehensive Main Street work plan. A comprehensive annual work plan provides a

detailed blueprint for the Main Street program's activities; reinforces the program's accountability both within the organization and also in the broader community; and provides measurable objectives by which the program can track its progress.

4. Possesses an historic preservation ethic. Historic preservation is central to the Main Street

program's purpose and is what makes historic and traditional commercial districts authentic places. Historic preservation involves saving, rehabilitating, and finding new uses for existing buildings, as well as intensifying the uses of the existing buildings, through building improvement projects and policy and regulatory changes that make it easier to develop property within the commercial district.

5. Has an active board of directors and committees. Main Street revitalization by nature is a community-

driven process. Therefore, community members must take an active role in leading and implementing positive change. While the executive director is responsible for facilitating the work of volunteers, this staff member is not tasked with single-handedly revitalizing the commercial district. The direct involvement of an active board of directors and committees are keys to success.

• If a Main Street organization is housed within another entity (e.g., a community development corporation), it is still important to have its own board of directors and committee structure.

6. Has an adequate operating budget. A sustainable Main Street program has

financial resources to carry out its annual and evolving program of work. The size of a program's budget will change as the program matures (in its early years, it may need less money than in its growth years).

7. Has a paid, professional executive director. Coordinating a Main Street program requires a

trained, professional staff person. Ideally, the Main Street executive director's position is full time (generally 40+ hours per week). In small towns without the resources to hire a full-time executive director, a part-time director may be acceptable (generally 20+ hours per week).

8. Conducts program of ongoing training for staff and volunteers.

As the Main Street program evolves, staff and volunteers will need to sharpen their skills to meet new challenges. In the catalyst phase, new staff and volunteers will need basic training. This is true as well as throughout the life of the organization because there will be turnover. As the program matures, new skills will need to be cultivated to tackle more complex projects. Program staff and volunteers should stay current on issues that affect traditional commercial districts and on new revitalization techniques and models.

9. Reports key statistics. Tracking statistics — reinvestment, job and

business creation, and so on — provides a tangible measurement of the local Main Street program's progress and is crucial to garnering financial and programmatic support for the revitalization effort. Statistics must be collected on a regular, ongoing basis.

10. Current member of the National Trust National Main Street Network.

Participation in the National Trust Main Street Network membership program connects local programs to their counterparts throughout the nation, providing them with valuable information resources and creating a sense of community.

KY MAIN STREET PROGRAMSBEST AREAS AND WORST AREAS

2011 KYMS Certification Scores

• Kentucky Main Street Designated Cities Scoring Range 95 – 58

• Kentucky Main Street Affiliated Cities Scoring Range 57 – 27

2012 KYMS Designated Communities• Ashland Marion• Barbourville Maysville• Bellevue Mt. Washington• Bowling Green Murray• Cadiz Paducah• Campbellsville Paintsville• Carrollton Paris• Covington Perryville• Danville Princeton• Frankfort Russellville• Ft. Thomas Scottsville• Georgetown Shelbyville• Harrodsburg Silver Triangle• Henderson Springfield• Hodgenville Tri-cities• Hopkinsville Winchester• LaGrange Wilmore• Lebanon• London • Louisville•

What is a designated KY Main Street Program ?

Designated Kentucky Main Street program implements the Main Street® philosophy of a historic preservation based economic development program through the Main Street Four-Point Approach® and the 10-point program criteria.

Meets NTMSC 10 point criteria

Required training credits 3 per year

Use of Main Street Trademark

Member of National Main Street Center by 2013

Mentor to KY Affiliated and Network Communities

2012 KYMS Affiliate Communities• Augusta Morehead• Bardstown Mt. Sterling• Beattyville Munfordville• Benton New Castle• Cloverport Nicholasville• Corbin Olive Hill• Dawson Springs Pikeville• Dayton Pineville• Elizabethtown Sadieville• Falmouth Salyersville• Flemingsburg Stanford• Glasgow Taylorsville• Greensburg Vanceburg• Harlan Williamsburg• Hyden• Irvington• Jeffersonville• Lexington• Madisonville• Middlesboro

What is an AFFILIATED KY Main Street Program? • Affiliate of the Kentucky Main Street

program is designed to allow those communities participating in Kentucky Main Street to build the capacity to become a Designated Kentucky Main Street program without compromising the trademark or the standards established by the National Trust’s Main Street Center. Communities can participate for up to 2 years, at which time they must advanced to KYMS Designated status or transition to KYMS Network status. The next opportunity to apply for KYMS Designated status is July 31, 2012.

KYMS Affliated program aspires for designation

Must advance to KYMS Designated Status or transition to KYMS Network Status.

Required training credits 3 per year

What is a NETWORK KY Main Street Program?

Kentucky Main Street Network –allows Kentucky Main Street to serve a broader base of Kentucky communities that are focused on revitalizing their historic downtown and provide education and resources to cities, which are not able to commit to the level of Designated Kentucky Main Street programs, but are interested in downtown revitalization and learning about the Main Street Four-Point Approach®.

NOW… LETS GO

THROUGH THE CHART

LINE BY LINE

2011 National Trust Main Street Center Accredited Programs

Bellevue Covington Danville Frankfort Henderson London Maysville Murray Paducah Shelbyville Silver Triangle (Guthrie Partners for Main Street)

KY Main Street Certification Scores 80-95 plus NTMSC membership

KY Main Street certification scores 80-95 plus a paid membership to NTMSC

2011 National Trust Main Street Center Designated Communities

• Ashland Danville• Barbourville Fort Thomas• Bellevue Frankfort• Bowling Green Georgetown• Cadiz Guthrie• Campbellsville Harrodsburg• Carrollton Henderson• Covington Hodgenville

2011 National Trust Main Street Center Designated Communities

• Hopkinsville Murray• LaGrange Paducah• Lebanon Paintsville• London Paris• Louisville Perryville• Marion Princeton• Maysville Russellville• Mt. Washington Scottsville

KY Main Street certification scores 58-95

2011 National Trust Main Street Center Designated Communities

• Shelbyville• Springfield• Tri-Cities• Wilmore• Winchester

As of February 2012, all local Main Street Programs must have a membership with the National Trust Main Street Center to be eligible for National Main Street Designated Status

2012 KYMS DEADLINES • Letter of Commitment - All participating

Kentucky Main Street Programs must submit their Letter of Commitment by March 31, 2012. These available via the list serve and our website.

• Applications for advancement to become a

Designated Kentucky Main Street program will be due July 31, 2012.

• Recertification for Nationally Accredited and

Designated Main Street program, as well as Reinvestment Statistics, will continue to be due January 31st of each year.