Re-launching MILO SUBMITTED BY :Chaitra Mhatre-101Mohammad-103Priyanka More-105Rahul Kumar-107Sapna Hajare-109

COMPETITORS

4P’S OF MARKETING

MILO PRODUCT•MILO is a Nestle Health Energy Drink.

•Supplies Explosive Instant Extreme Energy.

•MALT Barley product.

•Enriched with Pro vitamins. (Riboflavin,Niacine,Thiamine etc)

•Enriched with high content Pro Minerals. (Iron,Calcium,Phosphorous etc)

•Blended with High quality Protien. (Amino Acids, BCAA, glutamine blend)

Blend of High complex EAA’s. (Iso-Luecine, Phenylalanine, Valine etc)

Blend of High complex Non-EAA’s. (Proline, Serine, Tyrosine etc)

Blendid with High quality Pro Metallic nutrients. (Glycine, Phenylamine, Lysine etc)

High Metal Ion concentration. (Na+, K+, Mg+, Zn+, Ca+ etc)

Specially invented ZYTRIX Matrix technology.

ZYTRIX is Advanced Bio-catalyst Enzyme Matrix.

MILO

FOR KIDSMILO ACTIVE

Double Chocolate

Cream

Rich Vanilla Cookie

FOR ADULTSMILO A+

Dark Swiss Chocolate

NUTRIENT BENEFIT MILO ACTIVE Tremendous explosive energy. (High complex carbs and sucrose,fructose blend)

Stronger Bones and teeth. (Boosts calcium content of milk by 70%)

Increased Growth of Bones, Muscles and Body. (Amino peptide complex protien)

Sharper Memory and Advanced Concentration Power. (Pro-Mineral Blend like Na+, K+, Mg+, Zn+)

Improved Increased Immunity Resistance Power. (Pro-Vitamin Blend like Ribuoflavin, Niacin, Thiamine)

ZYTRIX Advanced Bio-catalyst Enzyme Matrix. (Increased Advanced Faster Absorption Rate)

NUTRIENT BENEFIT MILO A+ Explosive Endless Instant Energy. (High complex Carbs and gluco-amino blend)

Increased Stamina and Advanced Power. (Sucrose,Maltose,Fructose ,Dextrose and Glutamine Blend)

Rapid Muscle Growth and Stronger Muscles. (Blended Iso-Luecine,Valine,Phenylanaline)

Rapid and Faster Muscle Recovery. (Blended Analine,Pyroline,Serine,Tyrosine)

Increased Immunity and Advanced Concentration Power. (Pro-vitamin like B1,B2,B6 and Pro-Metals Fe+, Mg+, Na+, K+)

ZYTRIX Matrix. (Advance Bio-catalyst Enzyme for faster Absorption Rate)

DARK SWISS CHOCOLATE RICH VANILLA COOKIE

DOUBLE CHOCOLATE CREAM

PACKAGINGOur product MILO will be sold in two various forms :

MILO Powder (Sachets, Plastic container jars) MILO Bags (Tea bag form)

JAR MILO BAG

PACKAGING USED FOR SALES:-

MILO BAGS (Tea bag form) will be sold in following 2 styles:-

•MILO small bag consisting of 15 MILO bags•MILO big bag consisting of 30 MILO bags

MILO POWDER form will be sold in following types:-

•MILO Sachet consisting 100gm,250gm,500gm and 1kg •MILO Plastic container consisting of 1Kg MILO

INNOVATION IN PRODUCT Never before a kid’s health drink with EAA’s and Non-EAA’s been

invented.

No brand in health drink provides 250% of vitamin A and 160% of Magnesium

No brand provides endless energy giving Glutamine amino complex.

Never ever a health drink consisting of Pro-vitamin, Pro-Mineral and Pro-Metallic blend all combined in one been invented.

Never ever a health drink for adults with BCAA’s, EAA,s and Non-EAA’s blended with Advanced memory concentration chargers been invented.

The Most Innovative ZYTRIX Matrix technology.

Boosts calcium in milk by 70% more and Vitamin B1 by 80% more.

TAG LINE

RE-ENERGIZING LIVES

PLACE

PRICING FOR MILO FLAVOURS FLAVOURS

SIZE OF PACKETS

MILO DOUBLE CHOCOLATE CREAM

MILO RICH VANILLA COOKIE CREAM

MILO DARK SWISS CHOCOLATE

100gms RS.49 Rs.59 Rs.59250gms RS.99 Rs.109 Rs. 109500gms Rs.189 Rs.210 Rs. 2101kg Rs.349 Rs.399 Rs.3991kg Jar Rs.365 Rs. 415 Rs.415Milo bags:

15 bags(150gms)

30 bags (300 gms)

Rs.99

Rs. 199

Not Available Rs.110

Rs. 220

PRICING STRATERGY FOR MILOTYPES OF COST PERCENTAGE

MANUFACTURING COST 30%

OPERTAING COST16%

DISTRIBUTION COST11%

PACKAGING COST9%

PROMOTION COST 24%

PROFIT10%

Manufacturing Cost Distribution Cost Operational Cost Packaging Cost Promotion Cost Profit

Costing in rs per

250 gms- rs 99/-

29.7 10.89 15.84 8.91 23.76 9.9

EXAMPLE:PRICE DISTRIBUTION OF MILO DOUBLE CHOCOLATEVCREAM OF 250 GMS- Rs 99/-

Promotion

In schools throughvending machines. Ata discounted rate.

At vending machinesat department storesnear offices.

Sponsoring inter-collegiate tournaments.

Stalls at malls withrepresentativeswearing apparelpromoting MILO

Milo flyers andpromotional leaflets

Advertisements innewspapers, with sample sachets

Other promotions:-1) Milo given in mid-day meals to children in

rural areas2) Radio advertisements 3) Online advertisement

Advertisement The advertisement for the product will be as follows. Scene 1 :- A woman first wakes up her husband and then her son in the

morning. Scene 2:- They get ready and come for breakfast Scene 3:- They are having their breakfast and are about to get over with it

when the lady comes in and gives her child a glass of Milo (Here the glass will have “Milo” printed on it). Continuing; As the child takes up his drink, a narrator will say “New Milo Active, now enriched with Iron, VitaminB1, Calcium, Glutamine, Zytrix and more for your child to remain energized and active throughout the day” during this the animation of nutrients from the liquid will be shown and taken in by the child and he gives a smile.

Scene 4 :- The scene then proceeds and the husband says “Mera energy fix?” and then the wife hands him over another glass of Milo and the narrator says “Ab naya Milo A+ for adults, enriched with Riboflavin, Thiamine, Vitamins and a blend of amino acids, to keep you and your spouse feeling energized and revitalized throughout the day” this with the same animation as in the child’s, showing the husband sipping on to Milo and taking in the nutrients and he leaves.

Scene 5 :- This would be a transition which would show both the variations of the product, with the flavors in which it will be available. In the end the narrator would say “Naya Milo Active aur A+ -re-energizing lives”.

Climatic Age Social class and Life style

Size of metropolitan area Income and Occupation Personality

Segmentation

Geographical Demographic Psychological

FUTURE PROSPECTS

Milo Ready to drink

Milo Slice

Milo Tablets

THANK YOU