AWS re:InventNov. 27-29, 2012 The Venetian - Las Vegas, NV

Agenda60 Country

6,000 people

Over 150 session

3 keynote

start-up

Enterprise

sessionWelcome Keynote with Andy Jassy

AWS Database Tier Architecture Best Proctices

Using Amazon Elastic Block Store

The Best EC2 Features You Never Knew About

Introduction to Benchmarking with AWS

Werner Vogel Keynote

Packet Plumbing in Amazon Virtual Private Cloud

Architecting for High Availability & Multi-Availability Zones on AWS

Fireside Chat with Jeff Bezos & Werner Vogels

In My CDN Performing?

High Performance Content Delivery

PARTNER Booth

Keynote

Party

AWS

300 gavaernabets (govcloud)1500 education

150 innovation / this year

S3 stores over 1.3 Trillion objects

S3 routinely handles over 800,000 requests per second

Daily add new server $5billion markets

keynoteadopting cloud is engaging in building these new architectures.

commandments of 21st architecture: Controllable, Resilient, Adaptive, Data Driven

Amazon CTO Werner Vogels says they turned off their last physical servers in 2010. Today they are unconstrained by hardware.

Thou shalt use new concepts to build new applications

EC2 instances are not servers.... they're building blocks." software company

If you treat AWS EC2 instances as servers, you are really short-changing yourself... They are software

Cloud native application/service is the next generation for achieving controllable, business focus, resiliency.

keynote

Business is all about customer. Work on a strategy around it

If your business relies on having customers mis-informed, you'd better start thinking of a new business model.

Why do you sweep? Why do you not eliminate the source of dirt?

Good entrepreneurs don’t like risk. They seek to reduce risk.

There’re two problems with space travel today: it’s too expensive and too dangerous. Other than that it’s fine

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