TUTTUVAKSAM FENTON

SA

M F

EN

TO

N

TUTTUVAK

Usu

ally

, the n

otio

n o

f sh

arin

g is

asso

cia

ted

with

an

activ

ity o

r pro

du

ct w

hic

h is

activ

ely

used

by tw

o o

r mo

re

peo

ple

, makin

g it a

co

nscio

us d

ecis

ion

to s

hare

. Ho

wever, th

ere

are

a lo

t of tim

es w

here

passiv

e s

harin

g o

ccu

rs w

here

a

p

rod

uct c

an

be s

hare

d b

etw

een

a n

um

ber o

f users w

here

the ro

le o

f the p

rod

uct is

to e

ffectiv

ely

ble

nd

into

the b

ackg

rou

nd

an

d

go

un

no

ticed

; ofte

n re

gard

ed

as a

go

od

qu

ality

of a

well d

esig

ned

pie

ce. E

xp

lorin

g th

is id

ea o

f passiv

e s

harin

g, I trie

d to

thin

k o

f

situ

atio

ns w

here

passiv

e s

harin

g m

igh

t occu

r an

d th

e ty

pe o

f pro

du

cts

wh

ich

are

used

, for e

xam

ple

; do

ors, fu

rnitu

re o

r ligh

ting

. Man

y

of th

ese s

eem

ed

to b

e c

en

tred

aro

un

d s

hare

d s

paces lik

e w

ork

sp

aces o

r livin

g s

pace w

hic

h g

ave m

e a

go

od

insig

ht in

to th

e k

ind

of

pro

du

ct I c

ou

ld d

esig

n.

I fo

un

d o

ne o

f these p

rod

ucts

to b

e c

oat h

oo

ks: a

sim

ple

, passiv

ely

sh

are

d p

rod

uct to

wh

ich

no

on

e w

ou

ld re

ally

giv

e a

seco

nd

loo

k a

nd

its u

se

bein

g fa

r from

an

‘even

t’. Takin

g th

ese fa

cto

rs in

to c

on

sid

era

tion

, I wen

t ab

ou

t red

esig

nin

g th

e a

esth

etic

of a

wall m

ou

nte

d c

oat ra

ck in

ord

er to

make

it mo

re e

ng

ag

ing

for th

e u

ser a

nd

to a

ctu

ally

get th

em

to p

ay a

tten

tion

to th

e p

rod

uct. T

akin

g in

itial in

sp

iratio

n fro

m m

ou

nte

d h

ead

s o

f deer a

nd

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sio

n o

f a m

ou

nte

d M

oo

se h

ead

with

larg

e a

ntle

rs to

han

g c

oats

, hats

or u

mb

rella

s e

tc.

I fo

un

d th

is ‘s

ilho

uette

’ sh

ap

e a

ttracte

d m

ore

atte

ntio

n to

the p

rod

uct, e

ven

tho

ug

h it s

till is ju

st a

co

at ra

ck a

nd

if it were

to b

eco

me a

pro

du

ct

I imag

ine it w

ou

ld b

e a

go

od

co

nversatio

n s

tarte

r esp

ecia

lly in

an

en

viro

nm

en

t su

ch

as a

wo

rkp

lace, c

reatin

g m

ore

of a

n in

tere

st in

it an

d tu

rnin

g it’s

use in

to m

ore

of a

n ‘e

ven

t’.

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